To be SOOOO BORED of influencers

Unfortunately the past success of influencers has bred a generation of marketing people who regard influencers as their main tool. So the marketing budget still gets spent entirely on giving stuff to influencers or paying them to produce content, even though everyone is now sick to death of influencers. It will be interesting to see what eventually replaces them.

I feel ancient if I happen to come across a youtube video about influencers or social media trends 😅

Fair points @aliasfrog. I don’t really know what anything is in this new world of tech. Beginning to really feel my age 😂

Not if you use a browser that blocks them.
I think of mn as an online message board which is different to social media since I have no idea who anyone is!

If I was going to be pedantic, I’d point out that MN is social media! True that we don’t have to suffer influencers here, but still plenty of advertising.

I rarely see one. It helps that I don’t use Instagram or TikTok. I only use FB and Mumsnet. I do also use YouTube which I assume qualifies as social media, but I rarely see ‘influencers’ on there.

’Influencers’ just seem like a weird extension of celebrity. ‘Hey everyone, look at this person. They’re better than you, and these are the products they use. You should buy them too and then maybe you won’t be such a sad twat’. Except at least some celebrities have genuine, significant talent to entertain, whereas influencers are mostly just lazy, narcissistic people who can’t/don’t want to get a proper job.

I tend to use Facebook for the local groups, which contain very useful information about road closures, local events etc.

I live near the Peak District and the updates about the fires from the various fire brigades have been useful and interesting.

I watched a video on YouTube Shorts that I found incomprehensible (inoffensive though).

I read through the comments to understand the context and 90% of the thousands of comments are all by bots. It’s the same comment repeated over and over with sometimes a slight variance.

i mean - its your algos surely. Mine is baking, american cop shows and funny memes about my second child being a bit unhinged but my 1st being an angel - oh and dancing vids (thanks to my eldest)

They're glorified billboards.
Nothing compares to the peace of having absolutely no social media though. I would recommend it!!

I rarely get vacuous airheads influencers cropping up on my feeds either.

Surely anything you see on TikTok is an influencer? Influencer is just the old fashioned word for content creator

facebook has been shite for over. A decade and it’s just a dying app for the olds. Just come off it?

im surprised you’re seeing influencers on there though, influencers work content on TikTok you tube and instagram, they might shadow post to Facebook but its not really an influencer platform.

There is absolutely no reason to be bored of influencers. Dont go on social media and don’t watch the type of crappy tv that involves them. I guess you might end up being subjected to one every now and then but generally they is zero need to see them.
I go on TikTok but my algorithm knows I am not interested in anything that involves typical influencers.
I am interested in diy so occasionally I get one of those ghastly insipid women who want you to come of their journey as custodians (🤮) to renovate their houses.

At least on MN (which I agree with pp is a chat forum not social media), I’m reading. These endless TikTok/insta/youtube ‘reels’ remove even that brain activity.

Facebook is awful, so much racism too.

Youtube Shorts is better, the algorithm is better at spotting what you’re interested in. if you watch one video, it will assume you want to watch more but if you flick past it gets the message quite quickly.

But there is an increasing amount of AI slop.

These days there is always one on Strictly who nobody really knows. So they have to explain they are an influencer. Along with the Eastenders or former Eastenders person.

Suppose you are right, I understand views are monetised i was quite happy watching some ones posts where they said something entertaining i just get a bit irritated with the #Ads from "non influencers"

Insta is so boring! I’ve never seen Snapchat or TikTok. Facebook, I haven’t looked at in years… I quite enjoy being on MN.

I’d love a good women’s magazine. They’re so expensive now… But I’d be happy to pay for good content, top writers, glossy pages.

For some reason it's convinced I want to be a tradwife with 11 kids to make packed lunch for by making multiple luchboxes in a row every day! I mean maybe I was overthinking packed lunches a bit too much over the years but ' interesting lunches for my 2 children' doesn't translate to ' how do I make bulk lunches for my 15 children' 🙇

They do, because the more ' followers' they have, the more stuff they get to flog. It's the entire business model. No followers, no freebies for them!

I am not on tik tok but apparently that is worse.

Social media is something that you really need to curate."

I really disagree with this. I did not use facebook for the purpose of seeing ads. I used it for seeing friends' content (and accepted that a few ads were fair).

That stopped being possible when meta decided to stop showing me friends content and just push 99.9% ads, most of them irrelevant. It no longer fulfilled its purpose for me and it isnt my job to spend my time teaching THEIR algorithm to make THEM more money.

The "product" is shit, so I stopped using it.
ditched social media three years ago. A lot of people are doing the same.

(MN is an chronologically driven internet chat forum which pre dates algorithmic driven social media before anyone gets sarky)

There’s a Pantene ad on my Amazon prime subscription & that’s even done in the style of influencers - maybe they are influencers I don’t know.

I’ve started buying them again!