As I’ve said on other threads, one problem is that the media is CONSTANTLY trying to frighten us about something or other, with inflammatory headlines including the word “misery”, and has done for decades: terrorism, your mobile frying your brain (now it’s “screen time”), greenhouse gases, the ozone layer, paedophiles living next door to you, immigration like a flood, cancer from your pen top, body bags in the street, drought (after months of rain), etc. Many of us think “whatever, heard it all before”. If the doom and gloom messaging was used more sparingly, people might take it more seriously; but it’s used to sell papers. They know it, and we know it, so some of us ignore it. Constantly peddling doom and gloom is crying wolf, and 2020 illustrated this beautifully. Boris Johnson never got his big moment of “it is with great pleasure that I announce the end of all Covid restrictions”, because the news was then throwing Ukraine in our faces, and monkeypox, and extreme heat. Wall to wall doom and gloom.
Also, I don’t think it helps that children are constantly being moralised at, even when it is disguised as fun: be good or Santa won’t come, you mustn’t visit granny because you might kill her, too much TV makes your eyes go square, too many sweets will make your teeth drop out, only you can prevent climate change (another poster expressed disgust about this message being aimed at children on another thread), you must be a superhero and get your vaccine (this campaign was pulled, but it was discussed in the inquiry).
If anyone remembers “the Roald Dahl guide to railway safety” in 1990, it began with a couple of pages of his children are constantly being preached at by “giants” (adults), so in their minds, these “giants” become the enemy, and all their preaching becomes counter productive. He then said “it is with great regret that I must now do the same”.