That’s a good point - and I totally accept it. But that doesn’t mean mainstream politicians can avoid social media together - the genie is out of the bottle. The best they can do - I think - is use it in a way that doesn’t perpetually feed the algorithmic outrage. That’s what I think Andy Burnham is doing so well - his team aren’t churning out rage bait, they’re using barm cakes to explain devolution. And I do think it’s genius.
The media scrutiny point is interesting - I heard Laura Kuessenberg talking about how surprised she was at just how much access Andy Burnham gave her for their interview and I also heard a journalist (I think from the Huff Post) talking about a media huddle in the Downing Street garden and how unprecedented it was to be invited in like that.
But on the other hand, I do get the criticisms about not always taking media questions - and especially about not delaying summer recess so he could take questions in the house.
Personally, I think Andy Burnham was right not to answer questions after his first big speech - because if he had, the headlines would have been “Andy Burnham refuses to comment of X,Y,Z” rather than anything about the substance of his announcements. And I thought he handled the questions around social care exceptionally well.
I suppose overall think there’s a fine line between avoiding scrutiny and not being drawn into manufactured outrage from a “gotcha” obsessed media culture. For now at least, I’m comfortable that he’s strategically controlling the narrative rather than dodging scrutiny - but you’re right, if he ever gets as tetchy and evasive as Farage in the face of media questioning, then I would start to worry.