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M&S advert for crotchless thongs

208 replies

Dutchhouse14 · 29/07/2026 01:04

Doom scrolling on fb as cant sleep.
An advert pops up on my feed from M&S for crotchless thongs. Have I actually fallen asleep and am dreaming ?! WTAF is M&S thinking?!! They appear to be stocking Anne Summers-talk about rebrand of underwear dept!

OP posts:
Thread gallery
5
PollyBell · 29/07/2026 07:30

HelpMeGetThrough · 29/07/2026 07:28

There’s a gaping hole in their marketing strategy I think.

Can they keep it out of house I dont want to be put off buying m&s food, shudder

HelpMeGetThrough · 29/07/2026 07:28

There’s a gaping hole in their marketing strategy I think.

user1476613140 · 29/07/2026 07:28

I tried wearing thongs back in my student days long ago....not for me. It just felt uncomfortable.

Roseonthebalcony · 29/07/2026 07:26

Gladitsraining · 29/07/2026 07:21

As I said: each to their own. Dressing yourself up to look like a sex doll looks desperate to me but I understand some people must enjoy doing it.

Edited

Saying it’s desperate and then saying each to their own is a dig then following it up with an insincere statement.

Gladitsraining · 29/07/2026 07:21

ktopfwcv · 29/07/2026 07:18

Wearing things to feel sexy is desperate now?

As I said: each to their own. Dressing yourself up to look like a sex doll looks desperate to me but I understand some people must enjoy doing it.

curtaincloses · 29/07/2026 07:21

It’s not just a crotchless thong it’s an M&S crotchless thong!

Fluffyscrubberdo · 29/07/2026 07:20

Adverts are targeted based on your viewing history…

ktopfwcv · 29/07/2026 07:18

Gladitsraining · 29/07/2026 03:47

If you have to wear a crotchless thong to get the guy in the mood it sounds pretty desperate to me.

Wearing things to feel sexy is desperate now?

Gladitsraining · 29/07/2026 07:05

pastadish · 29/07/2026 06:57

It’s a bit of fun and something different it doesn’t mean your partner can only get it up with a pair of knickers. Some people like to do fun things in bed

It sounds desperate to me but I understand everybody is different and there wouldn't be a market for crotchless thongs if some people weren't prepared to wear them. Each to their own.

pastadish · 29/07/2026 06:57

Gladitsraining · 29/07/2026 03:47

If you have to wear a crotchless thong to get the guy in the mood it sounds pretty desperate to me.

It’s a bit of fun and something different it doesn’t mean your partner can only get it up with a pair of knickers. Some people like to do fun things in bed

WyattCallow · 29/07/2026 06:32

For those of us who need a geometry lesson

https://www.marksandspencer.com/lace-crotchless-tanga-thong/p/clp23079798

PollyBell · 29/07/2026 06:31

Roseonthebalcony · 29/07/2026 06:23

What if the woman is wearing one to get in the mood??

I wouldn’t them wear one but there’s nothing wrong with dressing a certain way for your partner if you are both comfortable and willing and your comment is judgy and makes you sound closed minded.

Well if something keeps closed it wouldnt help much I suppose

Roseonthebalcony · 29/07/2026 06:23

Gladitsraining · 29/07/2026 03:47

If you have to wear a crotchless thong to get the guy in the mood it sounds pretty desperate to me.

What if the woman is wearing one to get in the mood??

I wouldn’t them wear one but there’s nothing wrong with dressing a certain way for your partner if you are both comfortable and willing and your comment is judgy and makes you sound closed minded.

maxslice · 29/07/2026 06:17

They’re a business. Apparently, this kind of thing sells. End of.

I have tried regular thongs a time or two. They were very uncomfortable and absolutely useless. I have hair bands with more
fabric. I’m all for what a former flatmate called
”company lingerie”, but as an everyday garment, crotched or crotchless, thongs are just silly

Globules · 29/07/2026 05:35

I've not seen this ad. I now feel like I'm missing out.

Tbh, if you have seen the ad, it says a lot about your search history - something has generated the algorithms that have deemed this ad to be of likely interest to you.

PollyBell · 29/07/2026 05:26

AlmostAJillSandwich · 29/07/2026 02:08

They're lingerie not everyday wear.
You put them on for the foreplay/sex, the crotchless means they don't have to come off.
It's a bit of sexy fun, you can change back into the big comfies after!

And here is me thinking whipping our knickers off is all it takes

At least you didnt go for 'sexy time' i suppose

TemuSussex · 29/07/2026 04:56

I just got this ad too, ewww!

ClayPotaLot · 29/07/2026 04:33

What even is a crotchless thong? Sounds like a piece of string hanging between your cheeks at the rear and a Tarzan flap at the front!

I get the shock, OP. Doesn't have to mean you think it's depraved or the end of civilization. It's just very much not in keeping with them being the place to turn for good basics that work!

SummerSummerSummertime · 29/07/2026 03:54

Perhaps it’s for the best that some of you don’t look at the rest of the interweb!

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

Gladitsraining · 29/07/2026 03:47

AlmostAJillSandwich · 29/07/2026 02:08

They're lingerie not everyday wear.
You put them on for the foreplay/sex, the crotchless means they don't have to come off.
It's a bit of sexy fun, you can change back into the big comfies after!

If you have to wear a crotchless thong to get the guy in the mood it sounds pretty desperate to me.

LoremIpsumCici · 29/07/2026 02:28

Pineapplesonpizza · 29/07/2026 02:14

Who on God's green earth turns to M&S for sexy fun????? Please can there be one little corner of England where I don't have to run the gauntlet of sexy fun? Too mcuch to ask?

Well I quite liked their dinner specials that have main, 2 sides, dessert with a suggested bottle of wine, some flowers and a box of chocs now and then as a treat that signals sexy fun night at home. Their food halls have some things that are a bit moreish.

Pineapplesonpizza · 29/07/2026 02:14

AlmostAJillSandwich · 29/07/2026 02:08

They're lingerie not everyday wear.
You put them on for the foreplay/sex, the crotchless means they don't have to come off.
It's a bit of sexy fun, you can change back into the big comfies after!

Who on God's green earth turns to M&S for sexy fun????? Please can there be one little corner of England where I don't have to run the gauntlet of sexy fun? Too mcuch to ask?

AlmostAJillSandwich · 29/07/2026 02:08

They're lingerie not everyday wear.
You put them on for the foreplay/sex, the crotchless means they don't have to come off.
It's a bit of sexy fun, you can change back into the big comfies after!

Toomucktoo · 29/07/2026 02:02

just popped up on my FB 🫪 Cannot see the point of them!