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M&S advert for crotchless thongs

208 replies

Dutchhouse14 · 29/07/2026 01:04

Doom scrolling on fb as cant sleep.
An advert pops up on my feed from M&S for crotchless thongs. Have I actually fallen asleep and am dreaming ?! WTAF is M&S thinking?!! They appear to be stocking Anne Summers-talk about rebrand of underwear dept!

OP posts:
Thread gallery
5
ChocolateCinderToffee · 29/07/2026 09:02

Pineapplesonpizza · 29/07/2026 01:32

Oh come on, all the 'What's the big deal?' replies are so ridiculous. M+S underwear dept is the home of stout, solid, granny pants and comfy bras. Not porn knickers ffs.

Tell me you don’t buy your underwear from M&S without telling me you don’t buy your underwear from M&S!

principalskinna · 29/07/2026 08:56

I think the Ann summer's thing linked looks pretty nice

MyDarlingRose · 29/07/2026 08:55

OK? They have an entire lingerie dept I’m not that shocked at them selling lingerie. Your photo clearly shows it’s their Ann Sunmers stock.

Dutchhouse14 · 29/07/2026 08:55

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

Im too scared to google but Im guessing....nothing...
What is the male equivalent to crotchless thongs? Y fronts with the front section cut away???
Second thoughts dont tell me! Im too busy clutching my pearls😆

OP posts:
parkintrouble · 29/07/2026 08:53

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

He is probably still wearing the pants his mum bought him for Christmas in 1985

Dutchhouse14 · 29/07/2026 08:52

ClayPotaLot · 29/07/2026 04:33

What even is a crotchless thong? Sounds like a piece of string hanging between your cheeks at the rear and a Tarzan flap at the front!

I get the shock, OP. Doesn't have to mean you think it's depraved or the end of civilization. It's just very much not in keeping with them being the place to turn for good basics that work!

Here you go:
Wouldn't want you browsing the Internet and getting a shock!

M&S advert for crotchless thongs
OP posts:
parkintrouble · 29/07/2026 08:50

hugasaurus · 29/07/2026 08:36

M&S has had stuff like this for ages though alongside the granny pants! And I love all the judgemental comments 🙄 I’m probably past my crotchless pants era but I did have some when DH and I first got together and yes we did have lots of fun with them!

Who wore them best?

Dutchhouse14 · 29/07/2026 08:49

LoremIpsumCici · 29/07/2026 02:28

Well I quite liked their dinner specials that have main, 2 sides, dessert with a suggested bottle of wine, some flowers and a box of chocs now and then as a treat that signals sexy fun night at home. Their food halls have some things that are a bit moreish.

Yes! They could expand their dine for 2 specials to include a choice of Ann Summers foreplay items - they already have the voice over artist for advertising-genius!

OP posts:
chirrupybird · 29/07/2026 08:49

Is there any material left on crotchless thongs

BauhausOfEliott · 29/07/2026 08:47

Dutchhouse14 · 29/07/2026 08:43

My views exactly!
It's where my mum bought my first bra many years ago.
And where I got my daughter's first bras.
Just wouldn't expect to but underwear aimed as foreplay in M&S!

They’re not an M&S product. They’re just one of the many products by other brands that M&S sells online. They don’t, as far as I know, sell them in store.

Obimumkinobi · 29/07/2026 08:46

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

Oh haven't you seen? It's the Blue Harbour corduroy posing pouch. Apparently, they've sold out in the Home Counties.

LeedsLoiner · 29/07/2026 08:45

curtaincloses · 29/07/2026 07:21

It’s not just a crotchless thong it’s an M&S crotchless thong!

You have to read it in Dawn French's voice for full effect...

Dutchhouse14 · 29/07/2026 08:43

Pineapplesonpizza · 29/07/2026 01:32

Oh come on, all the 'What's the big deal?' replies are so ridiculous. M+S underwear dept is the home of stout, solid, granny pants and comfy bras. Not porn knickers ffs.

My views exactly!
It's where my mum bought my first bra many years ago.
And where I got my daughter's first bras.
Just wouldn't expect to but underwear aimed as foreplay in M&S!

OP posts:
InterestedDad37 · 29/07/2026 08:39

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

Crotchless Y-fronts 😂

hugasaurus · 29/07/2026 08:36

M&S has had stuff like this for ages though alongside the granny pants! And I love all the judgemental comments 🙄 I’m probably past my crotchless pants era but I did have some when DH and I first got together and yes we did have lots of fun with them!

Additup · 29/07/2026 08:35

Pineapplesonpizza · 29/07/2026 02:14

Who on God's green earth turns to M&S for sexy fun????? Please can there be one little corner of England where I don't have to run the gauntlet of sexy fun? Too mcuch to ask?

Think again @Pineapplesonpizza I'm currently languishing in an M&S short, cotton strappy chemise that I had lots of sexy fun in last night (before it was torn off in a fit of passion obs 😉).

GarlicEverywhere · 29/07/2026 08:33

Fluffyscrubberdo · 29/07/2026 07:20

Adverts are targeted based on your viewing history…

I just clicked on the link above ... 😬

Snackccident · 29/07/2026 08:29

WyattCallow · 29/07/2026 06:32

Thank you for the link as I was struggling to picture them!

I'm assuming you need a certain type of vulva to look good in those. Mine would look like a pack of ham caught in a fishing net.

Bigtrapeze · 29/07/2026 08:28

To give M and S their due, the advert does suggest they are 'adjustable' to ensure a good fit. Bit of practicality in there.

YorkshirePuddingsGreatestFan · 29/07/2026 08:22

I saw the ad.

It was weird as they were featured, then the next pictures were regular M&S clothes like a modest office wear outfit and a casual weekend outfit.

I'm another big comfy knickers fan so no idea why they were shown to me.

BogRollBOGOF · 29/07/2026 08:21

I wish M&S pants had more crotch in general. 🤷‍♀️

Anon4778 · 29/07/2026 08:16

Same! Not sure why I’ve been picked out as a suitable recipient for that ad… I’m more into belly button warmers these days. Don’t really want my 11 year old looking over my shoulder at it either 🤮

Imdunfer · 29/07/2026 08:12

curtaincloses · 29/07/2026 07:21

It’s not just a crotchless thong it’s an M&S crotchless thong!

Or as I've seen a urologist describe thongs "a UTI transfer highway"

Dollymylove · 29/07/2026 08:07

Llamallamafruitpyjama · 29/07/2026 01:58

WTF would the point of a crotchless thong be? Where been would the fabric from the front go through to the thong part? 🤣

I'm wondering this as well 🤣

Fchane · 29/07/2026 07:35

LoremIpsumCici · 29/07/2026 02:28

Well I quite liked their dinner specials that have main, 2 sides, dessert with a suggested bottle of wine, some flowers and a box of chocs now and then as a treat that signals sexy fun night at home. Their food halls have some things that are a bit moreish.

Oh my God, all that food does not signal sexy fun night to me. It signals lying bloated on the sofa going ‘I ate too much!’