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M&S advert for crotchless thongs

208 replies

Dutchhouse14 · 29/07/2026 01:04

Doom scrolling on fb as cant sleep.
An advert pops up on my feed from M&S for crotchless thongs. Have I actually fallen asleep and am dreaming ?! WTAF is M&S thinking?!! They appear to be stocking Anne Summers-talk about rebrand of underwear dept!

OP posts:
Thread gallery
5
dreamingofgoodhair · 29/07/2026 11:12

Hideous. Has anyone ever found a comfortable thong ?

Globules · 29/07/2026 11:06

Damn this thread.

Just went on FB.

I got crotchless high waisted Brazilians pop up!

M&S advert for crotchless thongs
AMurderofMurderingCrows · 29/07/2026 11:05

Here's a thong for all the Pearl clutchers 😂

M&S advert for crotchless thongs
UpDownAllAround1 · 29/07/2026 10:55

BDM&S

Screamingabdabz · 29/07/2026 10:53

JasmineFontana · 29/07/2026 09:51

I can't believe there are posters equating crotchless thongs with sex dolls and desperation 😂

Wait until you find out that they sell bras that can be...taken off! 😮 to do sex! 😮

They are made so that you can leave the pretty thong on during sex, not a big deal!

I’m always dubious of props too though. What does it add?

Nothing sexier imo than normal, comfy underwear (on the bedroom floor) and two people with healthy libidos and imaginations.

Mygardenshedisfallingdown · 29/07/2026 10:43

I'm😆 at the thought of crotchless thongs along side the granny pants in M&S.
I bet some of the older visitors have a) had a fit of the vapours seeing them or b) have bought some to get their elderly h going.😆

Esmeraldathe3rd · 29/07/2026 10:40

I've always considered crotchless thongs to be more for the woman, keeping covered up abit boosts some people confidence.

I'm sure people that shop at m and s have sex, and wear underwear

Blackbirdsandrats · 29/07/2026 10:38

It's less of a problem than them constantly changing my favourite bras. They could sell sex swings and ball gags if they'd just stop meddling with my bras.

user1476613140 · 29/07/2026 10:37

BogRollBOGOF · 29/07/2026 08:21

I wish M&S pants had more crotch in general. 🤷‍♀️

There was a recent thread about that just not that long ago.

GlensHutchisonsRobertsonsStephek · 29/07/2026 10:24

This thread has given me a good laugh, thanks all.

I got the ad on my work computer so nothing to do with a dodgy search history.

MsIceSandwich · 29/07/2026 10:16

pastadish · 29/07/2026 09:07

Crotchless knickers don’t make you look like a sex doll 😂
You should buy some, the pole up your arse will have more room

I got deleted yesterday for telling that poster they have a stick up their bum 😂

ClairDeLaLune · 29/07/2026 09:52

Snackccident · 29/07/2026 08:29

Thank you for the link as I was struggling to picture them!

I'm assuming you need a certain type of vulva to look good in those. Mine would look like a pack of ham caught in a fishing net.

😂😂😂

JasmineFontana · 29/07/2026 09:51

I can't believe there are posters equating crotchless thongs with sex dolls and desperation 😂

Wait until you find out that they sell bras that can be...taken off! 😮 to do sex! 😮

They are made so that you can leave the pretty thong on during sex, not a big deal!

MargoylesofBeelzebub · 29/07/2026 09:44

Snackccident · 29/07/2026 08:29

Thank you for the link as I was struggling to picture them!

I'm assuming you need a certain type of vulva to look good in those. Mine would look like a pack of ham caught in a fishing net.

😂

Having seen the image of them (too scared to open the link on my browser as I'm at work). I'd look like a grouper in a bridle!

hamnish · 29/07/2026 09:42

First thing I saw on FB this morning. Like bumping into an old NCT friend wearing leather chaps and a PVC bustier in Tesco.

So you’ve got new friends, Debbie. GOOD FOR YOU.

principalskinna · 29/07/2026 09:37

pastadish · 29/07/2026 09:07

Crotchless knickers don’t make you look like a sex doll 😂
You should buy some, the pole up your arse will have more room

💀
Quick, someone a murder has happened here

honeylulu · 29/07/2026 09:34

I was a bit surprised by the advert too. M&S was traditionally known for sensible sturdy pants. Ann Summers for fun/sexy lingerie.

I will say that I have bought some (non crotchless) knickers from AS and they are actually decent quality - well made and comfortable.

I really can't see the point of crotchless pants though. Surely the whole point of pants is to cover the undercarriage . Just save the cash and go commando surely?

Brahumbug · 29/07/2026 09:34

It's only M & S selling other company ranges. They were going to sell William Shatner's new lingerie range but decided Shatner knickers didn't have quite the right corporate feel

Amberlynnswashcloth · 29/07/2026 09:29

Dutchhouse14 · 29/07/2026 09:11

I can assure there is nothing dodgy about my search algorithms 😄
It's just on a normal m&s advert together with cropped trousers and and long summer dresses...advert photos alternates between their usual type clothing and items from Ann summer for, using a pp quote , "sexy foreplay" its a bit surreal.

I hear you, OP

I shop in Sainsbury's and suddenly got an add on FB about their range of sex products including gels, lubes, vibrators and the likes. I was quite taken aback as these are not products I buy. I've never had ads like that before usually its everyday food items they push based on my shopping behaviour but this was quite random. I know sex sells but when its pushed on you unexpectedly and without context it feels a bit intrusive and inappropriate.

KTheGrey · 29/07/2026 09:26

Pineapplesonpizza · 29/07/2026 02:14

Who on God's green earth turns to M&S for sexy fun????? Please can there be one little corner of England where I don't have to run the gauntlet of sexy fun? Too mcuch to ask?

Quite.

Dutchhouse14 · 29/07/2026 09:11

Globules · 29/07/2026 05:35

I've not seen this ad. I now feel like I'm missing out.

Tbh, if you have seen the ad, it says a lot about your search history - something has generated the algorithms that have deemed this ad to be of likely interest to you.

I can assure there is nothing dodgy about my search algorithms 😄
It's just on a normal m&s advert together with cropped trousers and and long summer dresses...advert photos alternates between their usual type clothing and items from Ann summer for, using a pp quote , "sexy foreplay" its a bit surreal.

OP posts:
BIossomtoes · 29/07/2026 09:10

Talking of pearls, way back before the menopause stole my libido I had a lacy thong and the thong bit was a string of pearls. We had a lot of fun with that.

pastadish · 29/07/2026 09:07

Gladitsraining · 29/07/2026 07:21

As I said: each to their own. Dressing yourself up to look like a sex doll looks desperate to me but I understand some people must enjoy doing it.

Edited

Crotchless knickers don’t make you look like a sex doll 😂
You should buy some, the pole up your arse will have more room

corblimeymlud · 29/07/2026 09:04

Are their any reviews?

corblimeymlud · 29/07/2026 09:03

HelpMeGetThrough · 29/07/2026 07:28

There’s a gaping hole in their marketing strategy I think.

😂

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