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M&S advert for crotchless thongs

208 replies

Dutchhouse14 · 29/07/2026 01:04

Doom scrolling on fb as cant sleep.
An advert pops up on my feed from M&S for crotchless thongs. Have I actually fallen asleep and am dreaming ?! WTAF is M&S thinking?!! They appear to be stocking Anne Summers-talk about rebrand of underwear dept!

OP posts:
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5
Rothburypixie · 29/07/2026 18:14

OonaStubbs · 29/07/2026 17:10

This should not be allowed, and especially not in a respectable establishment like Marks and Spencer. My Grandma used to shop there when she was alive! She would have had a heart attack if she had seen these tawdry and sordid garments while shopping for her smalls.

Yes they should hide away all the underwear behind curtains because it’s sooooo offensive!

BIossomtoes · 29/07/2026 17:36

OonaStubbs · 29/07/2026 17:10

This should not be allowed, and especially not in a respectable establishment like Marks and Spencer. My Grandma used to shop there when she was alive! She would have had a heart attack if she had seen these tawdry and sordid garments while shopping for her smalls.

Oh dear. You hate dogs, naughty knickers shouldn’t be allowed - do you actually like anything?

OonaStubbs · 29/07/2026 17:10

This should not be allowed, and especially not in a respectable establishment like Marks and Spencer. My Grandma used to shop there when she was alive! She would have had a heart attack if she had seen these tawdry and sordid garments while shopping for her smalls.

MassOfInterstellarGas · 29/07/2026 17:08

EBearhug · 29/07/2026 01:31

There's not much to thongs anyway, so what's left if they're crotchless?

I do think of M&S as the home of sensible cotton undies, though, even though I have bought silk knickers there.

Gosh, this.

Floatlikeafeather2 · 29/07/2026 16:54

LeedsLoiner · 29/07/2026 08:45

You have to read it in Dawn French's voice for full effect...

Dawn French was rubbish at it though. Dervla Kirwan was the original and best.

Screamingabdabz · 29/07/2026 16:49

Ratherhaveacupofteaandabiscuit · 29/07/2026 14:21

No. It’s tacky and vulgar.

Neither of which attract me to a shop.

Perfectly possible to have a good sex life without crap like this.

I also wonder if M&S are selling underpants with a hole through which to poke a penis.

I agree. I’ve had some of my best sex in absolute shockers of frumpiness.

I’m amazed the Benny Hill role play does it for so many women. You’d have thought we’d have all moved on but of course, it doesn’t matter how emancipated women are, male sexuality is still stuck in the 70s.

theneighbourstolemyteacup · 29/07/2026 16:44

M&S got an absolute beating with the cyber attack they had not that long ago, can't blame them to try to boost the sales and try to salvage what they can

LadyUrsula · 29/07/2026 16:39

I'm not sure they'd look very sexy with my Tena lady pad inside them...

hamnish · 29/07/2026 16:21

I suspect someone in the marketing dept thought this would be a great way to grab some Daily Mail traction ('Mumsnet readers in breakfast shock over scanty pants') and thus subtly letting more traditional M&S shoppers know that they could get their crotchless lace thongs via discreet Click and Collect green bags, without having to set foot in actual Ann Summers.

PleaseAccepyMyUserNames · 29/07/2026 15:58

Yeah, I was unsettled by it too! Only because it's M&S; I think it's pretty obvious why it jars! The knickers aren't particularly shocking, more that M&S would resort to such weird click bait to generate hits. They have some really nice stuff that I would actually click on, so I'm confused who they are trying to appeal to, if they're not just taking the piss.
In summary ... It made me feel the same way I would if Ann Summers advertised sensible, sturdy fleece lined slippers 😂

Fl0rie7 · 29/07/2026 15:56

I believe that sometimes targeted ads will throw a random ad just to see if it works 🫣

UhOhRatPoo · 29/07/2026 15:37

This picture looks like a medical diagram of a uterus and fallopian tubes.

M&S advert for crotchless thongs
sweetpickle2 · 29/07/2026 15:35

M&S lingerie department has been selling more than “granny panties” for as long as I’ve been buying underwear, and I’m 40. Some incredibly odd comments here.

BIossomtoes · 29/07/2026 15:10

Ratherhaveacupofteaandabiscuit · 29/07/2026 14:21

No. It’s tacky and vulgar.

Neither of which attract me to a shop.

Perfectly possible to have a good sex life without crap like this.

I also wonder if M&S are selling underpants with a hole through which to poke a penis.

I think you’ll find manufacturers of men’s pants have been making those for decades!

theneighbourstolemyteacup · 29/07/2026 15:04

Ratherhaveacupofteaandabiscuit · 29/07/2026 14:21

No. It’s tacky and vulgar.

Neither of which attract me to a shop.

Perfectly possible to have a good sex life without crap like this.

I also wonder if M&S are selling underpants with a hole through which to poke a penis.

I would understand if they had replaced their shop, changed the decor and started sell sex toys exclusively.

But the outraged because they also sell a few crotchless things, as well as the usual granny pants and good basics in between, neither granny nor porn star?
If it's tacky, don't buy it?

I also wonder if M&S are selling underpants with a hole through which to poke a penis.
there are called pants.. men don't need to remove their pants to pee...

or not always, I haven't written a thesis on the subject either 😂

Ratherhaveacupofteaandabiscuit · 29/07/2026 14:21

theneighbourstolemyteacup · 29/07/2026 13:42

😂

what on earth?

Are you scared a neighbour would see you in such a place of depravation and would assume you are not there for the granny pants?😂

Are you scared someone would associate you with some women who.. have SEX! 😂😂

No. It’s tacky and vulgar.

Neither of which attract me to a shop.

Perfectly possible to have a good sex life without crap like this.

I also wonder if M&S are selling underpants with a hole through which to poke a penis.

notacooldad · 29/07/2026 14:12

I don’t want to shop in a place which sells porn pants.
Total disrespect to their long term customer base in favour of chasing new markets.
Bit of an over reaction.

I'm a 'long term customer' and realise over time things have to evolve and change.

hmmdunno · 29/07/2026 13:55

WyattCallow · 29/07/2026 06:32

Ah I see, so it’s not crotchless as in gaping hole, it has a sort of… Y front-y bit.

wishingonastar101 · 29/07/2026 13:47

Maybe crotchless will help with my yeasty vag.... terrible trust in summer.

Iloveeverycat · 29/07/2026 13:45

Imdunfer · 29/07/2026 08:12

Or as I've seen a urologist describe thongs "a UTI transfer highway"

Definitely. I don't know why people dont seem to realise that and wear them all the time.

theneighbourstolemyteacup · 29/07/2026 13:42

Ratherhaveacupofteaandabiscuit · 29/07/2026 11:57

I don’t want to shop in a place which sells porn pants.
Total disrespect to their longterm customer base in favour of chasing new markets.

😂

what on earth?

Are you scared a neighbour would see you in such a place of depravation and would assume you are not there for the granny pants?😂

Are you scared someone would associate you with some women who.. have SEX! 😂😂

Trounlet · 29/07/2026 13:40

I got this advert too,next to a lace collar (& I checked it was to go around your neck).

It's not the existence of crotchless knickers I object too, but come on M&S no one is going to think I need some Ann Summers knickers....I know M& S will stock them. Unless Anne Summers is looking at entering the 70yo+ market 🤔

MyGirlJ · 29/07/2026 13:34

I understand where you're coming from.
I'm certainly no prude, and i saw the same ad yesterday and it unsettled me. I just don't associate M&S with crotchless knickers!

Rothburypixie · 29/07/2026 13:34

I don’t understand the outrage. It’s sexy underwear for women who choose to wear it, you are not held at gunpoint to buy it.

Palomiino · 29/07/2026 13:32

I agree!