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Original poster

M&S advert for crotchless thongs

208 replies

Dutchhouse14 · 29/07/2026 01:04

Doom scrolling on fb as cant sleep.
An advert pops up on my feed from M&S for crotchless thongs. Have I actually fallen asleep and am dreaming ?! WTAF is M&S thinking?!! They appear to be stocking Anne Summers-talk about rebrand of underwear dept!

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BlueFahrenheit · 03/08/2026 15:23

I surprised my DH by wearing a pair of these a few weeks ago, and he loved it. He certainly cleaned the dishes 😂

LadyBeatriceBeaHiggins · 02/08/2026 19:53

sweetpickle2 · 02/08/2026 08:59

If you think crotchless knickers are only worn by swingers you’ve lived a very sheltered life.

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that was one example but yes the main one i thought of

corblimeymlud · 02/08/2026 17:03

Some people are spoofing on here 😂😂😂😂

BIossomtoes · 02/08/2026 15:14

I don’t buy multi pack, the quality is never good.

Imdunfer · 02/08/2026 15:06

BIossomtoes · 02/08/2026 13:13

😂 We’ll still go to M&S because they make the best reasonably priced knickers. I don’t think it’s compulsory to buy the crotchless ones.

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I find Sainsbury's cheaper, better quality and fit better these days than M&S multi pack.

BIossomtoes · 02/08/2026 13:13

OonaStubbs · 02/08/2026 13:11

Is another retailer going to step into the void left by M&S pivoting into filth and depravity? Where are people who want good quality respectable underwear supposed to shop?

😂 We’ll still go to M&S because they make the best reasonably priced knickers. I don’t think it’s compulsory to buy the crotchless ones.

OonaStubbs · 02/08/2026 13:11

Is another retailer going to step into the void left by M&S pivoting into filth and depravity? Where are people who want good quality respectable underwear supposed to shop?

MightyGoldBear · 02/08/2026 09:50

ALovelyPinkUnicorn · 29/07/2026 03:51

What are they selling for the guy to wear for the “bit of sexy fun”?

This is a very good point. Is there a mainstream male equivalent? I'm not talking fetish but there doesn't seem to be any male mainstream equivalent of dressing sexy? Why doesnt your average Steve and Bob from down the street want to wear string pants with no gusset?

BIossomtoes · 02/08/2026 09:34

theneighbourstolemyteacup · 02/08/2026 09:20

It doesn't really matter if people like the idea or not, it's puzzling the level of outrage from some people about them.

I’m old and I swear society has become increasingly prudish over my lifetime.

theneighbourstolemyteacup · 02/08/2026 09:20

It doesn't really matter if people like the idea or not, it's puzzling the level of outrage from some people about them.

sweetpickle2 · 02/08/2026 08:59

LadyBeatriceBeaHiggins · 01/08/2026 22:37

im guessing to wear at swinger parties and events ?

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If you think crotchless knickers are only worn by swingers you’ve lived a very sheltered life.

Imdunfer · 02/08/2026 08:22

I can't help wondering if this is going to come back to bite them. I remember 20+ years ago when M&S suddenly decided that they needed to appeal to a broader customer base and introduced bargain price ranges that other shops were selling. They totally confused their marketing message, alienated their core customer base who wanted to pay more for guaranteed quality and no longer trusted the other ranges were going to deliver that, and their sales bombed.

I wouldn't be surprised if lingerie sales fall because their core customer base of women subconsciously or consciously won't want their knicker buying linked with Ann Summers and those who like this stuff won't want it linked with the day to day ordinariness and unadventurousness of M&S

LadyBeatriceBeaHiggins · 01/08/2026 22:39

Ratherhaveacupofteaandabiscuit · 31/07/2026 01:39

At M&S though?

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if the company thinks it will make them profits or at least give the name advertisment etc then it sells, usually a company does not not sell products if profits can be made just because a few may go oh not m and s selling ann summers type products

LadyBeatriceBeaHiggins · 01/08/2026 22:37

Llamallamafruitpyjama · 29/07/2026 01:58

WTF would the point of a crotchless thong be? Where been would the fabric from the front go through to the thong part? 🤣

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im guessing to wear at swinger parties and events ?

AgileSloth · 01/08/2026 22:36

My husband used to buy me thongs many years ago..then complain because I didn't wear them..so I bought him 1 and made him wear it for 30 mins..hence...all thongs in the bin ..he said he's never had a bit of string trying to hibernate before and never wants to ever again..bless him he passed 2 Yr ago and I miss him every day..

YouHaveAnArse · 31/07/2026 19:23

Ratherhaveacupofteaandabiscuit · 30/07/2026 13:21

As I have previously clarified up thread, my meaning was a cut out penis hole for titillation purposes.
This would be equivalent to crotchless knickers.

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I'm sure Clone Zone sells that kind of thing

TY78910 · 31/07/2026 12:31

StarlightLady · 31/07/2026 11:42

This.

Front page banner as well.

Good job there is nothing important going on in the world at the moment 😀.

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It’s now on Storm&Alexis on channel 5 🤣🤣🤣🤣

StarlightLady · 31/07/2026 11:42

TY78910 · 31/07/2026 11:35

I had to dig up this thread as I saw the headline today! Someone beat me to it. I do wonder if these posters are actually reporters looking for quotes.

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This.

Front page banner as well.

Good job there is nothing important going on in the world at the moment 😀.

TY78910 · 31/07/2026 11:35

BIossomtoes · 30/07/2026 22:01

https://www.telegraph.co.uk/gift/1eda4d2f1cb70b3e

I had to dig up this thread as I saw the headline today! Someone beat me to it. I do wonder if these posters are actually reporters looking for quotes.

EBearhug · 31/07/2026 02:31

Ratherhaveacupofteaandabiscuit · 31/07/2026 01:39

At M&S though?

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Absolutely no idea. Not sure I have ever been in the men's underwear section at M&S.

IndigoBluey · 31/07/2026 01:47

I bought the normal nude seamless thongs to wear under white trousers. They’re really flimsy and like they just seemed to squeeze up into me 😟 open to suggestions for nude seamless thongs from elsewhere?

Ratherhaveacupofteaandabiscuit · 31/07/2026 01:39

EBearhug · 30/07/2026 18:02

You can get male underwear that is basically strings, or ties across the front, or is backless, or...

They're catering for the male gaze too.

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At M&S though?

Ratherhaveacupofteaandabiscuit · 31/07/2026 01:38

LeedsLoiner · 30/07/2026 13:59

The problem for a male equivalent is that our stuff is all on the outside so anything like crotchless pants would mean no support or containment for the meat and veg, friction issues with trouser zips, potential issues with bits getting caught in zips....

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I hardly think crotchless thongs are designed with comfort, practicality or even hygiene in mind.
Poor menz though. They need to be comfortable in their undies and no reason they should offer titillation via special sex pants themselves because sex is all about them anyway.

Toomucktoo · 30/07/2026 22:47

I would consider them as a strangulation risk for my dog ! She always grabs my pants and rolls on them if they are left on the floor 😂

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