To think that digital creators and business coaches are not proper jobs?

That doesn’t mean she doesn’t have a job though.

YADNBU. I attended a school awards ceremony earlier to hear a chat GPT spiel from a “content creator” three years out of uni as their inspirational speaker. I’m sure her life is a lot of fun, but she isn’t a role model I want for my child thanks.

Well she does it for work and gets paid for it so it’s a ‘real’ job. My job is a job because I do work in exchange for money, that doesn’t change depending on other people’s judgement (I don’t work in a related field to the woman you are moaning about)

YABVU
Someone gets paid for it... it is a job.

Basically just multi level marketing, which is essentially selling something that does not exist to others who pay for it or watch your reels and bump up your followers in the hope they can also eventually sell themselves as a product. There are loads out there that have been successful but the same with youtuber/gamers - some made millions, then it got too popular.

I see 'content creators' out there and what they are selling is their souls to be honest. The insides of their homes, their kids, their safety utimately but others just 'sell' meal prep ideas and things and the more they get watched the more they make. They seem to have taken over from 'life coaches' who really were a bugbear of mine.

I get the impression that 99% of digital creators are just spamming their social media and following one another and not making any money - or just pocket money. To make money people have to be outrageous to get reactions - ideally long rants in response - and half of them are just posting on one anothers posts as "you scratch my back, I'll scratch yours" favours.

Coaches also often seem to have no idea what they're talking about - it's totally unregulated. A friend of a friend (says she) is a "Life coach" who did an online course, but she's always trying to start new, totally random and unrelated, businesses which never go anywhere.

Probably it's a "real job" (as in it generates enough money to live on) for a tiny percentage of people in each category.

Probably the ones who are successful are very successful (snowball effect) and do make it work as a real job, but it's a bit like everyone at secondary school wanting to be a performer or a footballer 20 years ago - barely anyone makes it aa a real job, the odd one does though, most are just hot air, and others keep at it as a fairly serious hobby...

A job is anything people will pay for.
The way for businesses to get customers these days is often via social media.
Some people need help understanding how to use SM for a business(i would), so will pay for help.
Other people are do good with SM that businesses will pay for ads/product endorsement, and the influencer makes money.

The world is a-changing.

I think they can be but often aren’t

First I thought you don’t know much about it but after reading the whole post it’s just mom nonsense isn’t it

If it makes enough money and it’s not illegal, it’s a proper job.

There are lots of jobs that might not be ethical or in line with someone’s values that are still proper jobs.

Unfortunately social media is so far behind in terms of laws and standards so people can take full advantage of their audiences.

100% agree