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How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
Allisnotlost1 · 05/07/2026 23:56

Watersunscream · 05/07/2026 17:36

@XenoBitch of course. Just questioning the rationale

Why don’t you ask your colleagues?

Namechangeforthisdilemma1 · 05/07/2026 23:44

DameOfThrones · 05/07/2026 17:35

I think some people are very easily confused or just have no critical thinking skills.

This!!

Fedupwithlife2026 · 05/07/2026 23:34

I dont care for brands. Personally never understood the concept of wearing a brand when we all know how the workers who make these clothes are t treated in poverty ridden countries earning like a pound. Whether it's a fake a brand or even normal essentials majority is all made by workers and materials from foreign countries that earn less then we ever will. I'm living on the poverty line and as long as my kids and me present ourselves as clean and in clean clothes I don't really care. It's more about how you dress rather than what you dress up in brand wise. But I guess going back to OP when you have very little people use the money for their own vice. Like my vice is food. Others is nails. Others it's clothes. And for others it's alcohol etc when you have nothing you want happiness from something.

ladypenelopepitstop · 05/07/2026 23:33

Housebashing · 05/07/2026 23:19

You do protest too much

😉

PenelopeJoanSterling · 05/07/2026 23:21

DancingNotDrowning · 05/07/2026 23:11

I’ve argued about this on MN before. It’s not a popular perspective with the “all posh people roll around in dog haired cashmere” but here it is:

I’m a bit posh and have money. Same with my friends. Outside of work (which frankly is also full of mostly rich posh people) I spend time at fairly exclusive clubs/events, charity lunches and the usual season activities. Again full of the same sort of people. I appreciate this will raise eyebrows but I’m being honest.

if you think we can’t spot this seasons Dior or a VB dress at 100 paces you’re mistaken. Everyone knows the difference between a D&G or an Erdem print. Even the Row or Loro Piana are instantly recognisable and certainly not the quiet people pretend they are.

pretending otherwise is absurd.

Same for houses. People know the difference between a Sanderson or Mulberry fabric. They can tell which interior designer you’ve worked with or where your kitchen is from.

same signals just to a different audience

Edited

and most of the general public dont have a clue

Housebashing · 05/07/2026 23:19

ladypenelopepitstop · 05/07/2026 22:17

It's not that lucrative unless you are a "high end" operator.

To do well at that you need to have good conversational skills and be intelligent as well as very attractive. Sometimes you need a couple of foreign languages for the non-English clients
You also have to be prepared to provide "niche" services. 😮

This is what i am told, anyway...

You do protest too much

DancingNotDrowning · 05/07/2026 23:11

I’ve argued about this on MN before. It’s not a popular perspective with the “all posh people roll around in dog haired cashmere” but here it is:

I’m a bit posh and have money. Same with my friends. Outside of work (which frankly is also full of mostly rich posh people) I spend time at fairly exclusive clubs/events, charity lunches and the usual season activities. Again full of the same sort of people. I appreciate this will raise eyebrows but I’m being honest.

if you think we can’t spot this seasons Dior or a VB dress at 100 paces you’re mistaken. Everyone knows the difference between a D&G or an Erdem print. Even the Row or Loro Piana are instantly recognisable and certainly not the quiet people pretend they are.

pretending otherwise is absurd.

Same for houses. People know the difference between a Sanderson or Mulberry fabric. They can tell which interior designer you’ve worked with or where your kitchen is from.

same signals just to a different audience

Jamesblonde2 · 05/07/2026 23:06

All fake. Embarrassing. That’s how the lower class live. They try to evidence they have more money than they do. Classless.

GodDamnitDonut · 05/07/2026 23:05

I think some of it is trying to compensate for low financial status and “pretend” that things are better than they actually are. My friend is a single mum on benefits and her 17 yo son recently got his first job to save for his driving lessons, university and so on. They are classed as poverty-line poor using the official classification. He recently purchased a £124 T-shirt and proudly showed it to me and told me how much it cost. She was very happy with it, not at all concerned.

TheWorthyNewt · 05/07/2026 22:42

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

Probably fake goods.

EbenezerS · 05/07/2026 22:37

Ponderingwindow · 05/07/2026 17:39

I’m a relatively high earner. The minute my money comes in, large amounts automatically transfer into various savings. I never even see the money to use it. Many higher earners have learned to be responsible with money and think about the long term.

I could afford to spend my money on designer items, but I would never do that. What I care about is the value of my money and what I get from my purchase. I do have indulgences, but they provide much longer term dopamine hits than a shirt could provide.

You sound like Scrooge McDuck.

Dragonscaledaisy · 05/07/2026 22:35

Nortonhou · 05/07/2026 22:33

Or, you could save your money instead?

Well not really because the OP explicitly stated that they can't financially manage to buy expensive items. The other alternative is that the people they're benchmarking themselves against actually have a lot more money than the OP thinks - that's probably the most likely option.

FusionChefGeoff · 05/07/2026 22:35

Because they think it makes them look rich when in actual fact it has the opposite effect effect in my eyes

Nortonhou · 05/07/2026 22:33

Dragonscaledaisy · 05/07/2026 22:29

You're claiming that you have a high household income but also that you can't financially manage to buy expensive items so either you're very bad at managing your finances or you're deluding yourself about your income. The high earners I know have vast amounts of disposable income.

Or, you could save your money instead?

GarlicEverywhere · 05/07/2026 22:31

ladypenelopepitstop · 05/07/2026 22:17

It's not that lucrative unless you are a "high end" operator.

To do well at that you need to have good conversational skills and be intelligent as well as very attractive. Sometimes you need a couple of foreign languages for the non-English clients
You also have to be prepared to provide "niche" services. 😮

This is what i am told, anyway...

Yes, I was commenting on the huge gulf between prostitutes on "dirty money" and people working hard for theirs. There is a gulf, but it's nothing to do with hard/easy work.

AndyBurnhamIsATwerp · 05/07/2026 22:30

I own a lot of FatFace stuff, all of it’s from Vinted.

Dragonscaledaisy · 05/07/2026 22:29

You're claiming that you have a high household income but also that you can't financially manage to buy expensive items so either you're very bad at managing your finances or you're deluding yourself about your income. The high earners I know have vast amounts of disposable income.

ForeverDelayedEpiphany · 05/07/2026 22:27

Are we allowed to use the word chav these days? 😬😳 I always thought it was quite offensive to the more sensitive people in these woke times... I remember a thread where someone was quite chastised for using the word.

ladypenelopepitstop · 05/07/2026 22:17

GarlicEverywhere · 05/07/2026 21:42

If prostitution gets you lots of money without working hard, why aren't you doing it?

It's not that lucrative unless you are a "high end" operator.

To do well at that you need to have good conversational skills and be intelligent as well as very attractive. Sometimes you need a couple of foreign languages for the non-English clients
You also have to be prepared to provide "niche" services. 😮

This is what i am told, anyway...

WolfRamHeart · 05/07/2026 22:11

Watersunscream · 05/07/2026 20:30

@BringBackCatsEyes but why

Because idiots are brainwashed into thinking a logo makes something worth a lot

ladypenelopepitstop · 05/07/2026 22:11

Housebashing · 05/07/2026 21:11

I bet he smells lovely though

😆

ladypenelopepitstop · 05/07/2026 22:07

Needmorelego · 05/07/2026 20:54

Why do people buy anything that isn't basic food, clothes, furniture etc?
Because they want to.
I personally wouldn't "waste" money on alcohol, going to Disney World for two weeks or paying to watch opera or a boxing match. But I understand perfectly that some people want to do that.
Their money. Their choice.

I agree, it's what peoples' priorities are.

I used to know a couple who had 2 (expensive, like Egypt, USA) foreign holidays a year, every year.
They bought their house in the 80's and it was in an 80's time warp. (Think dado rails at 3' with striped paper at the bottom and flowered paper at the top in shades of cream/beige, and a kitchen with pine units in a sort of orange shade).

I haven't seen them for years but assume it's still the same.

You can keep your foreign holidays for me and I'll have a designer kitchen instead !

gamerchick · 05/07/2026 22:07

Watersunscream · 05/07/2026 17:41

@dudsville i was thinking beyond the actual expenditure itself and the thought processes around why you would chose to spend so much on such items

Well, why do people spend £££s on handbags? It's one thing I don't get. How many bags does a person need?
People have their own priorities.

I don't get why people want to spend £££s on a holiday abroad. Simply do not understand why all that money for a week or 2 and nothing to show for it.

It's like we're all different.

GarlicEverywhere · 05/07/2026 22:01

Happyjoe · 05/07/2026 21:46

Marketing. Simply put marketing has worked. People attach expensive things as a status symbol.

Indeed. My current promise to myself is a MaxMara coat. I may get over this, I don't need another coat. But still feel like I want one. This is because I've bought the hype.

And I'd have to buy it on credit!

KeepPumping · 05/07/2026 22:01

Thepeopleversuswork · 05/07/2026 21:29

They may do but the people buying them don’t give a shit about what people in a social group which doesn’t respect them and has nothing in common with them think.

They care about the marginal benefit it gives them over their immediate peers and competitors.

Upper class people (landed gentry) look with utter disdain at the preoccupations of the chattering middle classes with their obsession with getting their kids into the right schools, with what they read and what wines they drink. The upper classes find it laughable that the middle classes care about such things because they don’t have to worry about their kids going to the right schools and universities. They know they are socially secure.

This doesn’t stop the festival of insecurity that middle class people indulge in over these things. Similarly the fact that an affluent middle class person is contemptuous of people who wear head to toe labels is irrelevant to a working class label addict. Its a different audience.

" the marginal benefit it gives them over their immediate peers and competitors."

What are the main benefits? ( Remember they are all draped in labels)

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