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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
Gwenhwyfar · 06/07/2026 19:25

"You often find they value stuff like huge TV's too"

I thought we were over the time when huge TVs were considered common. Aren't they all huge now? And the old ones don't even work now so not sure how you'd use a small TV anyway.

Needmorelego · 06/07/2026 19:21

Gwenhwyfar · 06/07/2026 19:17

"I don't get why people want to spend £££s on a holiday abroad. Simply do not understand why all that money for a week or 2 and nothing to show for it."

Good weather and new experiences. It's educational (depending what exactly you do) so not true that you have nothing to show for it.
I don't really know why someone would not go abroad if they can afford it.

Because people are interested in different things.
Is that too complicated to understand.

Gwenhwyfar · 06/07/2026 19:17

"I don't get why people want to spend £££s on a holiday abroad. Simply do not understand why all that money for a week or 2 and nothing to show for it."

Good weather and new experiences. It's educational (depending what exactly you do) so not true that you have nothing to show for it.
I don't really know why someone would not go abroad if they can afford it.

Puffinsandcoffee · 06/07/2026 19:15

Ibi · 05/07/2026 17:53

It’s surely not that hard to comprehend that people have different tastes and like to spend money on different things. It’s not a case of ‘fooling’ anyone as a delightful poster wrote up thread. People just have different tastes and often buy things their peers are buying.

Brands like Boden have a certain demographic, their clothes aren’t particularly great value for money in terms of quality, nor are they cutting edge fashion, but people seem to like it and want to spend money on it.

Couldn't agree more. Especially about Boden!!

Carpedimum · 06/07/2026 19:12

Are you really so naive @Watersunscream? I can’t help thinking that this is just an attempt to be goady and disparaging about people who don’t think the way you do.

Gwenhwyfar · 06/07/2026 19:11

SNESRainbowRoad · 05/07/2026 17:51

Yes, would love a job like this! What is it?

Anything, surely? My boss earns a lot more than me...

Gwenhwyfar · 06/07/2026 19:08

gotmyselfintoapickle · 05/07/2026 20:41

the truth is people prioritise different things and if you’ve no chance of owning a 5 bed detached house why not spend on fancy clothes or car repayments.

I can imagine this is true - I was much less careful when I was young and had no money because 'what's the point anyway'

Yes, this is me to an extent as well. No interest in buying designer things, but also no interest in bringing sandwiches every day to save for a home deposit because the number of meal deals I'd have to give up is enormous.

Janet345 · 06/07/2026 19:07

No kids? Mortgage paid off? Vinted? I don’t know half of these brands but I rather buy a Barbour jacket or a nice designer handbag I wear for 10-15 years than something poor quality that I would bin in a year. Not very sustainable is it

Puffinsandcoffee · 06/07/2026 19:07

Ponderingwindow · 05/07/2026 17:39

I’m a relatively high earner. The minute my money comes in, large amounts automatically transfer into various savings. I never even see the money to use it. Many higher earners have learned to be responsible with money and think about the long term.

I could afford to spend my money on designer items, but I would never do that. What I care about is the value of my money and what I get from my purchase. I do have indulgences, but they provide much longer term dopamine hits than a shirt could provide.

I think people on the breadline have learned to be responsible with money too, but without the benefit of being able to think about the long term as a result.

Sennelier1 · 06/07/2026 19:04

YANBU. For some people it's the label that counts, as in being seen in that brand. They will save up to buy just that Tshirt while other brands are just as nice, more affordable and often of better quality. They claim that owning the right brands makes you belong to "the better classes" but I don't believe that. I know such a person and she's always uncomfortable - Is her bag fancy enough? Do her children look at least as poshly dressed as x, y and z's?

babyproblems · 06/07/2026 19:04

Ive always thought that there is a particular demographic that are very ‘brand focused’ lets say… I think the top band and the bottom band amongst us are equally brand obsessed / snooty about labels but only one of those groups would actually wear visible logos.. the other group are all about plain / low key brand details visible. I think that’s the trick of the marketing - to make it desirable even when really it’s unaffordable. I often think many things are actually unaffordable to most people - but people choose to spend their money on it rather than pension or savings etc. Even if you have a decent savings balance is something XXX£ really worth the monetary value.. probably not in truth

Notasbigasithink · 06/07/2026 19:03

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

Lower earners get help from the government to make ends meet. High earners can do tax avoidance plus have enough money anyway. If you're in the middle and earning a decent wage you qualify for zilch and pay top whack for absolutely EVERYTHING. By default, middle earners tend to be worse off for the numbers of hours they work to income ratio.
I'm sure I'll get flamed for this comment but my some of my lower earner friends work half the hours I do but with their government help, actually take home way more! This isnt a benefits bashing post but it makes you question if its worth busting your arse?

shuggles · 06/07/2026 19:02

@Ileithyia That statement alone has echoes of ‘everyone has the same 24hrs in a day’ and “if you want to earn more, get a better job”.

https://www.youtube.com/shorts/B-zBfU6aP54

Before you continue to YouTube

https://www.youtube.com/shorts/B-zBfU6aP54

DrCoconut · 06/07/2026 18:51

BeingATwatItsABingThing · 05/07/2026 17:50

When you don’t have much, you can’t afford holidays or fancy houses. You buy relatively cheaper things for the dopamine hit. Not cheap for what it is but £100 for a top is cheaper than £1000 for a holiday and is affordable more instantly. It also gives status to have expensive things.

I work with people and many are struggling for money (a vast majority aren’t too) and they are often in branded clothes. One told me he’d never let his kids wear anything other than XYZ brand. It’s not something I personally care about and wouldn’t spend that much on clothes just because of their brand. My kids’ clothes are often from Vinted and I don’t care what brand. I am far from the top % of earners!

Following on from this point, poorer people are what the better off deem "irresponsible" because they know they can never have the 5 bed luxury home, bucket list type holiday every year, private school for the kids etc. Even any home of their own is unlikely in the current climate and system. It's just not affordable ever. So you can do without and save up bit by bit until you have £6k and then start getting any help withdrawn. Or you can accept that expensive items and experiences are just not for you and go for the little (relatively) wins instead. Saving say £100 for a track suit is feasible. Saving £20k for a house deposit is not.

Ileithyia · 06/07/2026 18:46

Ponderingwindow · 05/07/2026 17:39

I’m a relatively high earner. The minute my money comes in, large amounts automatically transfer into various savings. I never even see the money to use it. Many higher earners have learned to be responsible with money and think about the long term.

I could afford to spend my money on designer items, but I would never do that. What I care about is the value of my money and what I get from my purchase. I do have indulgences, but they provide much longer term dopamine hits than a shirt could provide.

“Many higher earners have learned to be responsible with money and think about the long term.“

Where as those low income scallywags just squander their poverty wages and benefits on flashy crap, living only for the moment with no thought to being responsible…..

What you don’t understand @Ponderingwindow, is that when you earn just enough to survive, with maybe £30 a month for extras, saving is an indulgence. And, if you’re only able to save £10-£20 a month you actually don’t accrue a nest egg to maintain you in your old age. You might just be able to get a small buffer to cover car repairs or a new washing machine. To save effectively you need to be able to squirrel away hundreds a month, maybe more. Higher earners can be ‘responsible’ and think longer term because they have much more to work with. That statement alone has echoes of ‘everyone has the same 24hrs in a day’ and “if you want to earn more, get a better job”. Both are statements rooted in privilege and ignorance.

To answer your question @Watersunscream, knock-offs, loans/credit, vinted etc.

StMarie4me · 06/07/2026 18:34

XenoBitch · 05/07/2026 17:31

Well, they pay for it somehow, and wanted the items to start with. Are they not allowed?

It would seem like OP thinks they’re not allowed, no.
Nothing but Primark for the plebs!

Ladygardenerinderby · 06/07/2026 18:34

Vinted Hacoo fakes etc , not sure why it bothers you though

NewTeethNewBodNewMe · 06/07/2026 18:32

Is this a misguided attempt to gain status? An insecurity thing?

Yes that's exactly what it is. It has always been thus.

Jellycatspyjamas · 06/07/2026 18:32

Lifeomars · 06/07/2026 18:27

Here's a novel thought, how about not wondering how or why people you percieve as being in some way lesser than you spend their money. We all have different levels of income, different choices and different priorities.

But then there would be no fun sneering at people who do things differently to you, or in pointing out how morally superior you are in your supermarket basics.

AlwaysHungry123 · 06/07/2026 18:31

The side of our family that lives on council estate wear all the high fashion from their holidays in Turkey. You can’t tell the difference apart from when you’re looking at the owner

Lifeomars · 06/07/2026 18:27

Here's a novel thought, how about not wondering how or why people you percieve as being in some way lesser than you spend their money. We all have different levels of income, different choices and different priorities.

OneNewLeader · 06/07/2026 18:24

The phenomenon is well documented. A Google search will provide you with a solid foundation to gather some perspectives. Or you could go up to these ‘low earners’ and ask them. Actually don’t.

busymomtoone · 06/07/2026 18:13

Often the wealthiest people have the rattiest, threadbare carpets , old cars , battered handbags because they have nothing to prove and know it’s more important what’s in a purse than what brand it is. Unfortunately certain working class hero’s have made oodles of money linking ability and success to particular brands - so it becomes a status symbol for those with the least money. Usually fakes bought online or “ off the back of a lorry” ; or tk maxx/ Vinted. The pressure for children from poor families to have “ the right brands” at school is enormous.

Millertime9 · 06/07/2026 18:13

XenoBitch · 05/07/2026 17:31

Well, they pay for it somehow, and wanted the items to start with. Are they not allowed?

Classic example of today's society, you
Wanting to go on the offensive rather than actually use basic comprehensive skills

JosephineCornwall · 06/07/2026 18:07

I they’ve got to offload their drugs money somehow I guess!