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How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
Needmorelego · 06/07/2026 21:04

Gwenhwyfar · 06/07/2026 20:55

Because I was answering someone else's post with the same kind of phrase!

Ok.
I don't quite understand what you meant by your reply but never mind.
🙂

Fivesunglassessummer · 06/07/2026 20:59

TempestTost · 06/07/2026 01:26

It's not like the middle classes aren't deep in debt trying to keep up with a home in the right area, bedroom for all the kids, two holidays a year including one overseas, two nice cars, ballet classes and football...

This is very true!!

Shimmy1983 · 06/07/2026 20:55

here an interesting article about why:
www.forbes.com/sites/peterubel/2017/02/28/do-luxury-brands-benefit-from-income-inequality/

Gwenhwyfar · 06/07/2026 20:55

Needmorelego · 06/07/2026 20:09

You said...
"I don't really know why someone would not go abroad if they can afford it"
So if you know people like different things why would you say "I don't really know" ?

Because I was answering someone else's post with the same kind of phrase!

Lentilcakes · 06/07/2026 20:52

The converse is true in that very wealthy people often dress in a scruffy manner as they don’t have the need to look rich - they are rich!!

converseandjeans · 06/07/2026 20:28

It’s probably a case of priority - they might not spend money on things like extra curricular for kids, putting money into pension fund, having savings.

MibsXX · 06/07/2026 20:27

Ponderingwindow · 05/07/2026 17:39

I’m a relatively high earner. The minute my money comes in, large amounts automatically transfer into various savings. I never even see the money to use it. Many higher earners have learned to be responsible with money and think about the long term.

I could afford to spend my money on designer items, but I would never do that. What I care about is the value of my money and what I get from my purchase. I do have indulgences, but they provide much longer term dopamine hits than a shirt could provide.

Then you are very lucky to be in that position, I bet all your basic needs, roof, food, utilities , transport,maybe holidays, are all covered before savings,much poorer folks simply don't have that option and are trying to enjoy life now whilst they can, their way. Poor person here who can't even manage one treat a year lol ( and my idea of a dopamine hit is buying a small piece of steak for my birthday, not even been able to do that past couple years!)

FeetupTvon · 06/07/2026 20:25

Klarna

Soberinthecity · 06/07/2026 20:21

dudsville · 05/07/2026 17:34

I never understand the confusion about how other people do the things they do. What's not to get? They either earn the money, save the money, or borrow the money.

This 👆🏻 why are you concerned about why people less well off than you are buying expensive brands or not? I mean Honestly - how is that any business of yours?

i’ll never understand why people feel the need to tell everybody that they’re in the top percent of earners in the country, yet here we are.

LondonPapa · 06/07/2026 20:12

PetulaGordeno · 06/07/2026 13:10

Well the car one was very much new money.
I do understand some PWM don’t care but I think the dawn of social media has made their younger relatives care.
You only have to look at how women like Princess Diana dressed in their teens - frumpy cords and Laura Ashley blouses and see how a new era of those women dress now. Her Spencer nieces being a case in point, and their father is old school aristocracy.
I do think Princess Anne stands out as someone who does her own thing, though. She makes the headlines wearing things that are decades old. Good for her.
On the other hand, Lauren Bezos looks as cheap as chips wearing the best that money can buy. But it makes her happy and her husband looks pleased enough.

I have to say, using the Spencer girls as an example of going the other way is quite something. Unlike others in the family, they’re (not all) models and it comes with the territory. They’ll have access to stuff that others don’t, even in the fashion world.

My feeling is a lot of those girls end up doing the Bezos thing not Spencer.

Needmorelego · 06/07/2026 20:09

Gwenhwyfar · 06/07/2026 20:01

What? I was answering someone else's point! Of course I know that different people like different things.

You said...
"I don't really know why someone would not go abroad if they can afford it"
So if you know people like different things why would you say "I don't really know" ?

Mapletree1985 · 06/07/2026 20:07

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

They have been brainwashed into thinking they have to have this stuff.

Stelladid · 06/07/2026 20:07

As others have said, people have different priorities. I won’t go on holiday unless it’s 5*. When I used to fly long haul, it was business class. I’m not prepared to be uncomfortable. That said, I don’t drink, smoke, eat out, buy take aways or buy designer clothes.

Uptownfuckuup · 06/07/2026 20:04

Not all is fake
I know of a person who spends that type of money on their 13 year old son
bundles of gifts for Xmas and birthdays ect all branded always big brands.
her son wants more and more and the requests are getting out of hand tbh, she’s promised him 600 for his birthday
she also has about 10,000 worth of debt (she’s told me) and she’s on universal credit now after loosing her job recently she’s now worried about paying it all back and she still has a child that wants more.

also I do think these brands aim these items at people that have a bit less money that want people to think they have more iykwim

NegativeFreak · 06/07/2026 20:03

Munchie1965 · 06/07/2026 16:43

Its better quality ?

It's possible to buy really well made unbranded clothing. Label doesn't guarantee the best quality.

JacknDiane · 06/07/2026 20:02

Im kind of sick of these threads where high earners just cant understand how the poor people live.

Gwenhwyfar · 06/07/2026 20:01

Needmorelego · 06/07/2026 19:21

Because people are interested in different things.
Is that too complicated to understand.

What? I was answering someone else's point! Of course I know that different people like different things.

Anonyhouse · 06/07/2026 19:59

I don’t understand it, I buy everything from Vinted/supermarkets, but then I get lots of Ubers (can’t afford to learn to drive) and I’m sure many people wearing those designer labels would wonder how/why I spend my money on that when I could walk or catch the bus and save for lessons/car/insurance. Best not to judge how others spend their money and just be thankful if you’re comfortable

ClovisWrites · 06/07/2026 19:47

GrandmasCat · 06/07/2026 19:45

I find it interesting how many women in benefits spend in having their nails done, fake lashes, hair extensions and the like. These regular expenses can amount to 1000s a year. I simply cannot allow myself to spend that amount of money without having to rely on credit that could easily get out of control. Same goes for cigarettes and takeaways.

I wouldn’t blame people experiencing hardship wasting their money in gambling, I have never felt more tempted to buy lottery tickets than when I had gone through a bad patch. It just seemed like the only way out…

I have always noticed that I buy lottery tickets when I’m feeling unhappy at work.

GrandmasCat · 06/07/2026 19:45

I find it interesting how many women in benefits spend in having their nails done, fake lashes, hair extensions and the like. These regular expenses can amount to 1000s a year. I simply cannot allow myself to spend that amount of money without having to rely on credit that could easily get out of control. Same goes for cigarettes and takeaways.

I wouldn’t blame people experiencing hardship wasting their money in gambling, I have never felt more tempted to buy lottery tickets than when I had gone through a bad patch. It just seemed like the only way out…

SnozPoz · 06/07/2026 19:39

Some people prioritise things like clothing, cars and holidays over mortgages, pensions and savings. Where I live nearly everyone deals in cash, presumably to avoid higher tax brackets... I don't think you can do much about it except just keep on being sensible and have the last laugh when you're retiring in a more comfortable position than they will.

GrandmasCat · 06/07/2026 19:36

Notasbigasithink · 06/07/2026 19:03

Lower earners get help from the government to make ends meet. High earners can do tax avoidance plus have enough money anyway. If you're in the middle and earning a decent wage you qualify for zilch and pay top whack for absolutely EVERYTHING. By default, middle earners tend to be worse off for the numbers of hours they work to income ratio.
I'm sure I'll get flamed for this comment but my some of my lower earner friends work half the hours I do but with their government help, actually take home way more! This isnt a benefits bashing post but it makes you question if its worth busting your arse?

Of course is worth it busting your arse. The country cannot afford paying benefits at the current rate for long, especially with the threat of war being more present. They need to get the money for the defence budget from somewhere and they are already saying that it will be from “getting more people into work”, which translates into “sorry but your benefits helps is being reduced by x percent unless you do x, y or z.

Trying to find a job in this climate would prove that staying fully employed was the best decision you could make.

Puffinsandcoffee · 06/07/2026 19:35

Dweetfidilove · 05/07/2026 19:22

Is this true?

I was at Speech Day yesterday and the millionaires looked wealthy - sparkly diamonds, beautiful pearls and gold, expensive handbags etc.

On a regular day, I can easily count thousands of pounds in quarter zips and such; and stupid money in car value.

The clothes may not have brand names plastered across them, but they're not walking around looking poor either.

I'd rather not have to agree with this, as it makes me sad, but yeah - total nonsense that millionaires "don't look wealthy." I think about my wealthy mil, compared to many of the women her age from my home community, and the difference between poverty and wealth is so visible in their bodies and faces as well as their clothes. Teeth, hair, weight, even the stress is visible I think. And that's before we even get to the pearls and quarter zips.

ClovisWrites · 06/07/2026 19:35

I feel like this too. I’m utterly baffled. I earn about £100k, give or take depending on bonus, and I drive a 2013 Ford Focus, holiday usually in the UK, and own no designer clothes. And yet people I know earn way less than me have new cars, holidays abroad, flashy clothes etc.. Do we have a whole nation of people getting into masses of consumer debt and vehicle payments? What am I missing?

Puffinsandcoffee · 06/07/2026 19:26

SisterMaryImmaculate · 05/07/2026 18:46

My sister in Christ let me introduce you to the black bin bag man or woman…
A delightful assortment of knock off, counterfeit and everything in between. A veritable treasure trove of goodies either shoplifted to order or having fallen off the back of a lorry in Taipei.
Or sometimes the pesky peasants just use his majesty’s currency just like you better class of citizens…🙄

Hahahaha, I didn't want to be the one to say it, and could never have put it so beautifully. @Watersunscream I'm afraid she's right - it may shock you, but some of these tracksuits may be short of the paperwork.