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How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
WanderingStar26 · 05/07/2026 18:47

Tableforjoan · 05/07/2026 18:42

Yes a friend needs a new car. She can get a bank loan for the car. But once she gets the loan she needs to tell UC so they can deduct her entitlement.

But she needs a car to work. But she can’t get a car suitable that let’s face it won’t be broken down again in a year or two for under the 6k limit.

It’s a crap system, although hopefully if your friend times it well the money won’t be in her account very long and there won’t be much of a penalty.

But in terms of gaining capital in order to better yourself - property or maybe equipment or a premises for a business, they’ve made it too hard to bother with.

beardediris · 05/07/2026 18:47

Watersunscream · 05/07/2026 17:36

@XenoBitch of course. Just questioning the rationale

I'm single on an okish income (just over £52k pa) very small mortgage. I drive around in an old car and dont take holiday abroad etc (unlike my colleagueswho drive brand new cars and go abraod 2-3 times a year). But I only eat organic food/local meat etc which my colleagues think is mad becuase its more expensive, no UPF and with any spare cash buy original art. It's about choices and what matters to you as an individual.

SisterMaryImmaculate · 05/07/2026 18:46

My sister in Christ let me introduce you to the black bin bag man or woman…
A delightful assortment of knock off, counterfeit and everything in between. A veritable treasure trove of goodies either shoplifted to order or having fallen off the back of a lorry in Taipei.
Or sometimes the pesky peasants just use his majesty’s currency just like you better class of citizens…🙄

CombatBarbie · 05/07/2026 18:45

They are fake, plenty pages on facebook to direct you to sellers online. Or they have been on holiday to Turkey, Spain etc......

Anon501178 · 05/07/2026 18:44

Maybe they use pay in 3, klarna/PAYPAL or similar....

MasterBeth · 05/07/2026 18:43

Ponderingwindow · 05/07/2026 17:39

I’m a relatively high earner. The minute my money comes in, large amounts automatically transfer into various savings. I never even see the money to use it. Many higher earners have learned to be responsible with money and think about the long term.

I could afford to spend my money on designer items, but I would never do that. What I care about is the value of my money and what I get from my purchase. I do have indulgences, but they provide much longer term dopamine hits than a shirt could provide.

Well done, you. You're the best.

Tableforjoan · 05/07/2026 18:42

WanderingStar26 · 05/07/2026 18:38

And to add to that, the kind of attitude of spending benefits money on cars, clothes, fags etc, just fuels the right wing hatred that the poor are undeserving of this money. But with UC, the Tories created a system where it’s almost impossible to save enough money to move away from welfare dependency, so yeah, people are going to just spend the money as they get it.

Yes a friend needs a new car. She can get a bank loan for the car. But once she gets the loan she needs to tell UC so they can deduct her entitlement.

But she needs a car to work. But she can’t get a car suitable that let’s face it won’t be broken down again in a year or two for under the 6k limit.

Missycoops · 05/07/2026 18:41

As a previous poster has said. It happens in every walk of life just on a different scale. I live on a council estate in a very affluent area of the country, and we have come to be friends with a wide range of people from completely different backgrounds.

The richer families do the same things to show off their status with huge houses, expensive cars, flashy holidays, pricey hobbies and half the time they’re stretching themselves to keep up that image.

And the less well‑off families do the same thing, just scaled down. Kids in the latest gear, new iPhones, nails and cosmetic treatments or whatever. It’s the same behaviour, just different budgets.

It’s not exclusive to poor or rich people. It’s a culture of showing off, people wanting to look like they’re doing better than everyone else, whatever their actual situation.

Horses7 · 05/07/2026 18:40

Fakes - my 22 year old nail girl has a Chanel bag, earrings and watch - got them on a holiday beach. Asda price, luvly jubbly, lifetime guarantee!!

Boreded · 05/07/2026 18:39

DancingNotDrowning · 05/07/2026 18:24

Assuming people who live in cheaper houses have “less” than you and allowing yourself a “smile” at the fact is a bit smug.

My DH works with a lot of guys who have worked their way up doing manual labour jobs and now run their own companies. Many still live in cheaper areas, because that’s where they grew up and their friends and relatives are still there.

They could easily afford a big house without a mortgage, but choose to spend on other things. In fact now I think about it most of them have their mortgage free properties in spain. Giving them the best of both worlds.

Living in a 3 bed detached instead of a 5 means I can go to Florida every year and have 2 additional holidays. The PP can keep her smug attitude to herself in her 5 bed home that costs so much she buys second hand

WanderingStar26 · 05/07/2026 18:38

WanderingStar26 · 05/07/2026 18:30

This is an excellent point and shows what a poverty trap the benefits system is. It’s impossible to save up enough for a deposit because as soon as you do, you lose your benefits. I have friends who when on the old TC system (where savings were allowed) managed to save enough to get a mortgage, and made the first step towards moving away from welfare dependency. Now it’s really difficult to do that.

And to add to that, the kind of attitude of spending benefits money on cars, clothes, fags etc, just fuels the right wing hatred that the poor are undeserving of this money. But with UC, the Tories created a system where it’s almost impossible to save enough money to move away from welfare dependency, so yeah, people are going to just spend the money as they get it.

jdb9803 · 05/07/2026 18:34

I thought Essentials was the no-frills range in the supermarket!

Vroomfondleswaistcoat · 05/07/2026 18:33

Different people think of different things as aspirational. For some it's a brand new car, for others its a big house. When you don't have enough money for either of those to be possible then you downgrade your aspirations.

There is also a 'club' feeling of belonging and bonding that goes along with wearing big names.

Tableforjoan · 05/07/2026 18:33

If you know you can’t buy a house for example why save. Enjoy your money. Have the flashy car on finance.

Also the other end you can always find a dodgy place to get your knock items and the poorer you are the more likely you are to have a “meat” man. A person selling cheap toys they just robbed from the local shop. A person who can get snide designer goods.

Parcelpass · 05/07/2026 18:32

DameOfThrones · 05/07/2026 17:30

Most of it's knock-off in my area.

It's increasingly hard to tell the difference.

Exactly. I got some lovely trainers that are new balance. £15 you wouldn't know they are not from JD.

I honestly think you need to take up a hobby OP.

Zeborah · 05/07/2026 18:32

Often, so called designer clothes are advertised/worn by their "hero's" so they are associating with them. I'm guessing brands have a tried & tested marketing strategy!

WanderingStar26 · 05/07/2026 18:30

Troublein · 05/07/2026 18:26

With your higher income, you can realistically save for a house deposit, or other genuinely high value items.
You can look at investing in yourself by taking expensive courses which will increase your employability or earning potential.
You probably have a decent credit record and access to funds most genuinely poor people can never dream of achieving.

When you are on a very low income, the things you can aspire to are items you might not value like a pair of trainers, because you as a higher earner can aim for things that they can never afford.

What would be the point of saving for years to get that much and have all the hassle of monthly proving how much you have in savings, with the threat that if you spend enough to drop below that amount of savings you can be accused of intentionally depriving yourself of capital in order to claim benefits when it's still never going to be enough to use as a deposit on a one bedroomed flat?

Aspiration for lower earners stuck in the poverty trap is punished in the UK unless you have the money/earning potential to blast past that £16,000 point, and the punishment begins at £6,000 when you start losing Universal credit so why struggle to even get that far so it can become harder?

Benefits are set up in this country to stop people being able to get away from them easily.

Most cannot even get to the point of saving £6,000 but they all know that they will lose help if they get that far.

Why not buy a pair of trainers today to make you feel good when you will never save enough in your whole life to pay what some people spend on a big holiday?
Why not get that car on finance when they couldn't afford the repairs on a cheaper car if it broke and they need a car for work?

When saving is punished, spending seems more reasonable and nobody chooses misery over happiness, however fleeting the happiness may be.

This is an excellent point and shows what a poverty trap the benefits system is. It’s impossible to save up enough for a deposit because as soon as you do, you lose your benefits. I have friends who when on the old TC system (where savings were allowed) managed to save enough to get a mortgage, and made the first step towards moving away from welfare dependency. Now it’s really difficult to do that.

XenoBitch · 05/07/2026 18:29

WanderingStar26 · 05/07/2026 18:26

Absolutely - and in a similar way there are sociological explanations as to why people that don’t have much money spend money on cigarettes and alcohol for example, when they’re struggling for essentials. But it may be for a single mum with 3 kids who is hanging by a thread mentally, having a cigarette or glass of whatever at the end of the day is her treat to herself and her coping mechanism, so the cost/benefit analysis comes out with those things being absolutely worth it. Even though financially and health-wise it’s a bad choice. She’ll find the money and prioritise doing so because they’re essential to managing her life. This kind of resonated with me when I studied it because I have definitely been that single mum!

I was in group therapy with a single mum who was on benefits. She was always very well made up... face, nails and hair. Well dressed. She said it was her "mask". If people saw her look well etc, then they assumed she was ok and that was the image she wanted to put across. She did not want people to know she was actually very mentally unwell.

Frugalgal · 05/07/2026 18:29

Watersunscream · 05/07/2026 17:36

@XenoBitch of course. Just questioning the rationale

I feel the same way about a £1000 hand bag. If I saved all my disposable income for a few months (and didn't spend it on the shit I normally spend it on) I could have a bag like that but when I see them advertised I can't really see that much difference between them and a £100 bag. Not enough to make it ten times more desirable to me anyway.

Pennyfan · 05/07/2026 18:29

It sounds like this thread has been started to show how superior you are because you’re loaded but still don’t buy all those things chavvy people wear.

DancingNotDrowning · 05/07/2026 18:28

BIossomtoes · 05/07/2026 18:23

If I told you what I spend on mascara you’d have a conniption. I buy it because I think it’s the best and I like it. Boots No 7 doesn’t cut it for me.

Meanwhile I spend a tenner on maybelline and five quid for Nivea eye make up remover and would be horrified at the thought of spending more but I suspect some posters would have a conniption if it admitted how much I spend on the things i like

its weird how some people prioritise different things 😜

ExOptimist · 05/07/2026 18:28

JustSetFireToIt · 05/07/2026 17:36

Display.

when you dont have much money, things like your clothes, nails and car are very important because that's what the general public sees. They're more affordable than a five bed detached.

This in a nutshell.

For various reasons, over several months, I had to regularly visit a part of my nearest city which is high on the deprivation scale. Most of the housing is council/ housing association, many flats, low income, low educational standards, high unemployment etc.

The number of large brand new cars in that area was very surprising indeed. But again, if you can't afford to buy a house, or get a mortgage, then you can make yourself look like you've achieved something if you can get together enough money each month to lease a car.

BeaPerry · 05/07/2026 18:28

There are very slick fake websites
Flannels sell these brands in their sales and on credit

NewPhotos · 05/07/2026 18:27

I live in a city with a lot of poverty in some areas. However, these areas always have lots of nice cars about. I personally don’t get it but I guess a monthly finance payment of a few £00 is more affordable than a holiday for £000 or a house in a nicer area for £00000s!

Perhaps the house seems out of reach but the car brings instant pleasure. Same with the tracksuits.

WanderingStar26 · 05/07/2026 18:26

GarlicEverywhere · 05/07/2026 18:12

This might be bit long! I'm not the PP you quoted, but a retired marketing (and ongoing fashion) obsessive.

Any social bonding value in jeans from Tu is about money not spent. If you're interested in fashion, you'll be familiar with the mutual delight in finding the unicorn barrel-cut jeans at only £20, when they're as well-made as a £200 pair.(FWIW, Sainsbury's sold out of those within days and replaced them with a similar-looking but inferior product).

This depends on a detailed knowledge of what £200 jeans are like, and on having made bargain-hunting part of your identity.

There's a strong qualitative difference between bargain-hunting because it makes you feel clever and being forced to hunt bargains on everything, always, because you're skint. I've been in both circumstances and, while the 'choice bargain' lifestyle provided an excellent background for the 'compelled bargain' situation, the latter quickly got wearying. There's little joy in shopping the yellow stickers because you can't afford a free choice.

Sticking with food for a minute, what did I buy when I had an unexpected £20 to spend? Avocadoes and £7 bread flour instead of the £3 flour? No. I bought a single, large, T-bone steak. Every time. I could more wisely have bought a roasting joint, which would've lasted for days with the same nutritional value. But a big steak is my 'thing'. It makes me feel more human, more worthwhile, and as if I damn well deserved a chunk of prime-cut cow.

Being entirely rational, all of the time, is joyless.

So back to the branded sports clothing. Labels afford a bonding experience, we know that. Look at the handbag discussions on S&B. A professionally-built brand isn't just a name on a manufactured item, it's a whole microcosm of values. Anyone who knows the brand also knows these values, identifies with them, and identifies similarly with others who share that microcosm. It matters quite a lot, especially to young people who are still finding their tribe.

I'm totally ignorant of the specific values communicated by sportswear brands, so I'll let @WanderingStar26 get on with that part!

Absolutely - and in a similar way there are sociological explanations as to why people that don’t have much money spend money on cigarettes and alcohol for example, when they’re struggling for essentials. But it may be for a single mum with 3 kids who is hanging by a thread mentally, having a cigarette or glass of whatever at the end of the day is her treat to herself and her coping mechanism, so the cost/benefit analysis comes out with those things being absolutely worth it. Even though financially and health-wise it’s a bad choice. She’ll find the money and prioritise doing so because they’re essential to managing her life. This kind of resonated with me when I studied it because I have definitely been that single mum!