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How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
TreesinthePark · 05/07/2026 21:14

Saddaughter999 · 05/07/2026 21:04

This! I know lots of people who drive expensive cars, have Chanel bags, but live in bad area, studio flat and thousands in debt.

I think a "bad" area is very subjective. If its all you know and you've happily lived there with friends and family, it probably feels like a decent place to live!
More money then means more luxuries rather than moving and leaving everyone you know.

Nighttimenoise · 05/07/2026 21:13

Needmorelego · 05/07/2026 21:06

But it's his money.
If that's what he is choosing to spend it on then that's his choice.

It is his money but when he was spending it on designer gear rather than paying his car loan and ending up over drawn and wrecking his credit rating, while my daughter was trying to save for a house deposit , it's very reckless.

worldshottestmom · 05/07/2026 21:12

"But you're poor, why are you wearing that?" is the sentiment I got. Maybe that's why they're poor?

XenoBitch · 05/07/2026 21:12

Housebashing · 05/07/2026 21:11

I think you’re less likely to waste money that you’ve actually had to put effort into earning pretty sure that that’s been proven previously.
As I say it’s more a case of what else are you going to do with it? If it’s dirty money you can’t save it. Or purchase any assets.

Well, there is a huge gulf between prostitutes on "dirty money" and people working hard for theirs.

Housebashing · 05/07/2026 21:11

KeepPumping · 05/07/2026 21:09

He sounds thick as a bag of shite.

I bet he smells lovely though

GimmieABreakOr3 · 05/07/2026 21:11

Fake, stolen, TK Maxx, or bought second 👋

Housebashing · 05/07/2026 21:11

XenoBitch · 05/07/2026 21:06

Um, you can work hard for your money and fritter it away on shite. Some people have problems with spending, and their income or where it comes from does not really come into it. It is dopamine seeking.

I think you’re less likely to waste money that you’ve actually had to put effort into earning pretty sure that that’s been proven previously.
As I say it’s more a case of what else are you going to do with it? If it’s dirty money you can’t save it. Or purchase any assets.

KeepPumping · 05/07/2026 21:09

Nighttimenoise · 05/07/2026 21:04

My daughter's ex , as I said before, is thick as mince, he literally buys stuff because he's seen someone on SM with it , he probably would never have heard of Baccarat Rouge if it wasn't for SM. He has more than 20 bottles of after shave, most of which are unused.

He sounds thick as a bag of shite.

elliejjtiny · 05/07/2026 21:09

It's different priorities. I know someone who spends loads of money on holidays but doesn't have a car. Most of our money goes on a vehicle that can accommodate our disabled children's needs so we can't afford to go on holiday.

KeepPumping · 05/07/2026 21:08

WanderingStar26 · 05/07/2026 17:35

This is something I studied at uni. In a nutshell:

”Studies on the "chav" subculture and its relationship with brands like Nike explore how UK working-class youth use sportswear as a "badge of pride" and an extension of self-identity. Research indicates that consuming these brands helps marginalized youth project status and construct identity, despite the negative cultural stereotypes associated with the label.”

I guess they find the money from somewhere - legally or illegally, and I expect some are knock offs or from vinted.

Yes, there is a name for the subculture, can"t remember it though, it is fuelled by influencer clowns online, the kids are borrowing MASSIVE amounts with credit cards to buy designer shite to make their broken sense of self-worth feel better (How the self-worth got broken would also make a good study)

XenoBitch · 05/07/2026 21:06

Housebashing · 05/07/2026 21:00

It’s easy come easy Go.
If you’ve actually had to work for your money, you’re not going to spend it on shite
If you are a shoplifter for a living or a drug dealer or a prostitute
You’re more inclined to spend money than attempt to save it on the basis that you can’t launder it and put it into a savings account anyway so you might as well buy something that you want that has perceived value to you

Um, you can work hard for your money and fritter it away on shite. Some people have problems with spending, and their income or where it comes from does not really come into it. It is dopamine seeking.

Needmorelego · 05/07/2026 21:06

Nighttimenoise · 05/07/2026 21:04

My daughter's ex , as I said before, is thick as mince, he literally buys stuff because he's seen someone on SM with it , he probably would never have heard of Baccarat Rouge if it wasn't for SM. He has more than 20 bottles of after shave, most of which are unused.

But it's his money.
If that's what he is choosing to spend it on then that's his choice.

Missycoops · 05/07/2026 21:04

InWithPeaceOutWithStress · 05/07/2026 20:51

Agree with this, however it’s not only about showing off. It’s also wanting to give you and your family the best of life you can.

Absolutely. I think when it’s within budget that’s the case, however when you begin to spend over and above your means the reality is no longer giving your family the best that you can but feeling the need to present an image

Nighttimenoise · 05/07/2026 21:04

Needmorelego · 05/07/2026 20:54

Why do people buy anything that isn't basic food, clothes, furniture etc?
Because they want to.
I personally wouldn't "waste" money on alcohol, going to Disney World for two weeks or paying to watch opera or a boxing match. But I understand perfectly that some people want to do that.
Their money. Their choice.

My daughter's ex , as I said before, is thick as mince, he literally buys stuff because he's seen someone on SM with it , he probably would never have heard of Baccarat Rouge if it wasn't for SM. He has more than 20 bottles of after shave, most of which are unused.

EmeraldShamrock000 · 05/07/2026 21:04

MYOB
The majority is knock off.

Saddaughter999 · 05/07/2026 21:04

JustSetFireToIt · 05/07/2026 17:36

Display.

when you dont have much money, things like your clothes, nails and car are very important because that's what the general public sees. They're more affordable than a five bed detached.

This! I know lots of people who drive expensive cars, have Chanel bags, but live in bad area, studio flat and thousands in debt.

KeepPumping · 05/07/2026 21:03

cramptramp · 05/07/2026 17:48

Its status. Some people think that wearing labels makes them look rich. But it doesn’t. Look at families who dress their small children in Burberry, Dior, Gucci etc. They aren’t fooling anyone.

No, they are basically making clowns of themselves, buy a jumper from the charity shop and go and read some good investment books.

abracadabra1980 · 05/07/2026 21:03

I live in an ABC1 demographic area up north. Small, semi rural village, period houses. Out of the 6 most expensive houses in my cul de sac, 3 are owned by builders/retired builders.

superspideysense · 05/07/2026 21:02

I think it’s status and because they don’t prioritise money in the same ways as other people.

it makes them feel good to look like they can afford it?! Even though the only ones who can afford those kinds of clothes are usually more like them!

Housebashing · 05/07/2026 21:00

It’s easy come easy Go.
If you’ve actually had to work for your money, you’re not going to spend it on shite
If you are a shoplifter for a living or a drug dealer or a prostitute
You’re more inclined to spend money than attempt to save it on the basis that you can’t launder it and put it into a savings account anyway so you might as well buy something that you want that has perceived value to you

Needmorelego · 05/07/2026 20:54

Watersunscream · 05/07/2026 20:30

@BringBackCatsEyes but why

Why do people buy anything that isn't basic food, clothes, furniture etc?
Because they want to.
I personally wouldn't "waste" money on alcohol, going to Disney World for two weeks or paying to watch opera or a boxing match. But I understand perfectly that some people want to do that.
Their money. Their choice.

KeepPumping · 05/07/2026 20:53

Nortonhou · 05/07/2026 20:50

I wouldn’t spend my money on designer crap but I don’t have to. People know we’re well off. Those that don’t have money make purchases to try to buy into the social circles of the wealthy by trying to do things that they think the wealthy would do, without realising that there’s no way a well off person would be wearing an Armani knock off from tk maxx.

Seriously doubt anyone shopping at tk maxx is trying to buy their way into the social circles of the wealthy, that is just an absurd notion.

CagedBirdInACage · 05/07/2026 20:53

Skylarktree · 05/07/2026 20:45

Reminds me when a relative brought a not very well off friend over to our house who couldn’t understand how we could own a 5 bedroom detached but have such cheap and broken things

Yeah, it sounds like she didn't understand your priorities. Lots of people would rather a smaller house with nice things than live in a larger house surrounded by broken tat.

There are loads of massive houses around me and whenever they are up for sale most of them are pretty grim inside. Unless someone has 5 kids I don't understand why someone would choose to live in a large grim space over a smaller, nicer space. It's just different priorities innit. I'd rather have nice surroundings others would rather big surroundings.

NormasArse · 05/07/2026 20:52

Skylarktree · 05/07/2026 20:45

Reminds me when a relative brought a not very well off friend over to our house who couldn’t understand how we could own a 5 bedroom detached but have such cheap and broken things

I remember school friends making similar comments about our house when I was younger. It was in a very well to do area, but our furniture was all my grandparents’ old stuff (I’d love it all now- G-plan Ercol, that kind of stuff). Our TV was black and white, and we didn’t have a phone. My grandparents had given my parents a 50% deposit for the nice house, and they bought Dad a new car every 3 years, so everyone assumed we were well off.

Dweetfidilove · 05/07/2026 20:51

Mum2Fergus · 05/07/2026 20:36

I was in a shop the other day and a young lad (18-19 maybe) was buying a Burberry baseball cap…straight on Klarna account.

You can Klarna in shops? I need to get out more (or not, with my broke self).