Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

How and why do people who aren’t actually well off pay for this stuff?

492 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
XenoBitch · 05/07/2026 22:00

Housebashing · 05/07/2026 21:59

I wasn’t suggesting you should.

No, but the other poster was.

Housebashing · 05/07/2026 21:59

XenoBitch · 05/07/2026 21:58

I am only capable of MW, and I would never want to sell my body for sex.

I wasn’t suggesting you should.

XenoBitch · 05/07/2026 21:58

Housebashing · 05/07/2026 21:56

It’s all relative isn’t it? If I was only capable of earning minimum wage then lying on my back with my legs open might seem like a good option.
Thankfully, I have others

I am only capable of MW, and I would never want to sell my body for sex.

GarlicEverywhere · 05/07/2026 21:58

I'm loving the (entirely predictable) stench of WELL-OFF AND CLASSY enveloping this thread! Have you cashmere & linen clad high-earners never thought that the neets, in their latest sportswear, might wonder why you've got all that dosh but dress in boring old stuff that their great-grandmothers wore?

You don't care about their opinions, obviously. What on earth make you think they care about yours? It's 100% certain they are NOT dressing this way to give you the impression they're well-off, as at least one PP conceitedly supposes.

"Why doesn't everyone do things the right way, like me?" Hahahahaha 👀

Housebashing · 05/07/2026 21:56

GarlicEverywhere · 05/07/2026 21:42

If prostitution gets you lots of money without working hard, why aren't you doing it?

It’s all relative isn’t it? If I was only capable of earning minimum wage then lying on my back with my legs open might seem like a good option.
Thankfully, I have others

XenoBitch · 05/07/2026 21:51

GarlicEverywhere · 05/07/2026 21:42

If prostitution gets you lots of money without working hard, why aren't you doing it?

That was what PP was saying, not me,

WanderingStar26 · 05/07/2026 21:46

KeepPumping · 05/07/2026 21:08

Yes, there is a name for the subculture, can"t remember it though, it is fuelled by influencer clowns online, the kids are borrowing MASSIVE amounts with credit cards to buy designer shite to make their broken sense of self-worth feel better (How the self-worth got broken would also make a good study)

That would be a good study, but it’s been going on much longer than influencers and social media have been around for. Owen Jones’ book ‘Chavs’ covers it pretty well (2011), and there’s been countless journal articles written about it, like this one from 2006 journals.sagepub.com/doi/10.1177/1741659006061708?__cf_chl_f_tk=IN8TDPG1Z5p9UwC9sBanlr5EdcwB8TJLAoRzj8H_CV4-1783284170-1.0.1.1-GEYPCOTfBmLSObY8stzVfLZK6w3L24c_ruUI3rN1kP8

Happyjoe · 05/07/2026 21:46

Marketing. Simply put marketing has worked. People attach expensive things as a status symbol.

Jellycatspyjamas · 05/07/2026 21:42

NotSmallButFunSize · 05/07/2026 21:16

I'm more wondering why people buy some things at the price they are - saw a kid near us, in a completely boring plain black t shirt but because it has a tiny North Face logo, it probably cost 3x (or more!) what my boring plain black t shirt cost. Why bother, especially for kids - it's the most uninspiring design, you're literally paying to just show you can afford it.

So actually, am not wondering at all - it's purely just to show off!

Probably the same reason why some people paint their homes in Farrow & Ball instead of Dulux, most people couldn’t tell the difference once it’s on the wall, but it holds snob value in some circles. Or why someone would by kitchen worktops that need love and care instead of something cheaper and more durable.

At every level of society there are things that are considered more desirable, more acceptable or worthy. It’s just more fun to punch down than to acknowledge we all have things we pay over the odds for for no discernible reason.

PenelopeJoanSterling · 05/07/2026 21:42

Jellycatspyjamas · 05/07/2026 20:41

Why do any of us want anything? Why spend on food from M&S when Aldi sells perfectly good food?? Why buy a better car? Or wooden crafted furniture instead of Ikea, or from Uniqlo instead of Primark?

Different people value different things and will find ways to pay for them. I’m sure there are things you own that feel like a touch of luxury, and aren’t basic brands.

there was a case once where a buget supermarket product did make it to a upper market supermarket because they were both made in the same factory, and aparently the only difference was the label and price not saying these are the supermarkets but think aldi product mixed up with as an example a m and s microwave meal

GarlicEverywhere · 05/07/2026 21:42

XenoBitch · 05/07/2026 21:12

Well, there is a huge gulf between prostitutes on "dirty money" and people working hard for theirs.

If prostitution gets you lots of money without working hard, why aren't you doing it?

WanderingStar26 · 05/07/2026 21:39

KeepPumping · 05/07/2026 20:28

Everybody knows that someone plastered head to toe in labels like a Christmas tree is poor though?

Well yes but that’s the uniform of the subculture they’re in.

Fivesunglassessummer · 05/07/2026 21:36

Watersunscream · 05/07/2026 17:39

@WanderingStar26 this is really interesting! How has it come to be that it’s that sort of branding though, why not Tu Sainsbury’s or something? Is it because of the objectively expensive links the brands carry which makes purchasers feel they are also buying status and therefore a ‘good’ (can’t think of a better word!) identity?

Edited

Interestingly both me and DH had very poor upbringings, him council estate and me single parent household unfortunately having to change locations with LA housing.
Somehow we ended up with a combined household income of 150k a year! Live in a middle class area, but both of us still outside of work wear ‘chav’ clothes!
I can see the look of utter confusion on people’s faces when they expect us to act differently or struggle to pay for ‘naice’ things.
we’ve never lost our identity and we’re both quite happy about it!

Needmorelego · 05/07/2026 21:36

Nighttimenoise · 05/07/2026 21:13

It is his money but when he was spending it on designer gear rather than paying his car loan and ending up over drawn and wrecking his credit rating, while my daughter was trying to save for a house deposit , it's very reckless.

Well luckily he is an ex.

BringBackCatsEyes · 05/07/2026 21:35

MsAmerica · 05/07/2026 21:33

I think the key word in your post is "justify." I agree.
It baffles me, but from what I've read, poorer people are driven to these crazy wastes of money because they feel they need and deserve something, some little thing. If they can't have a status car, at least they can have a status t-shirt.

Some poorer people. Did you mean to lump all people on a certain income together?

tttigress · 05/07/2026 21:33

WanderingStar26 · 05/07/2026 17:35

This is something I studied at uni. In a nutshell:

”Studies on the "chav" subculture and its relationship with brands like Nike explore how UK working-class youth use sportswear as a "badge of pride" and an extension of self-identity. Research indicates that consuming these brands helps marginalized youth project status and construct identity, despite the negative cultural stereotypes associated with the label.”

I guess they find the money from somewhere - legally or illegally, and I expect some are knock offs or from vinted.

George Orwell wrote something about this in The Road to Wigan Pier. So it's not really a new concept.

MsAmerica · 05/07/2026 21:33

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

I think the key word in your post is "justify." I agree.
It baffles me, but from what I've read, poorer people are driven to these crazy wastes of money because they feel they need and deserve something, some little thing. If they can't have a status car, at least they can have a status t-shirt.

Gooseling · 05/07/2026 21:31

I got an Essentials knock-off hoody for £30 from Hacoo. Great quality.

But people who buy the real deal - they either;

  • can afford to
  • are in debt
  • pay in monthly instalments via Klarna/etc.
Thepeopleversuswork · 05/07/2026 21:29

KeepPumping · 05/07/2026 20:28

Everybody knows that someone plastered head to toe in labels like a Christmas tree is poor though?

They may do but the people buying them don’t give a shit about what people in a social group which doesn’t respect them and has nothing in common with them think.

They care about the marginal benefit it gives them over their immediate peers and competitors.

Upper class people (landed gentry) look with utter disdain at the preoccupations of the chattering middle classes with their obsession with getting their kids into the right schools, with what they read and what wines they drink. The upper classes find it laughable that the middle classes care about such things because they don’t have to worry about their kids going to the right schools and universities. They know they are socially secure.

This doesn’t stop the festival of insecurity that middle class people indulge in over these things. Similarly the fact that an affluent middle class person is contemptuous of people who wear head to toe labels is irrelevant to a working class label addict. Its a different audience.

KeepPumping · 05/07/2026 21:28

NotSmallButFunSize · 05/07/2026 21:16

I'm more wondering why people buy some things at the price they are - saw a kid near us, in a completely boring plain black t shirt but because it has a tiny North Face logo, it probably cost 3x (or more!) what my boring plain black t shirt cost. Why bother, especially for kids - it's the most uninspiring design, you're literally paying to just show you can afford it.

So actually, am not wondering at all - it's purely just to show off!

Probably better quality and will last longer than a basic brand, Berghaus jackets for example last for many years and hold their windproof/waterproof qualities long after TK Maxx stuff has fallen to bits.

KeepPumping · 05/07/2026 21:23

Housebashing · 05/07/2026 21:11

I bet he smells lovely though

He doesn"t open the bottles, some influencer has probably told him they will be worth more in the future.

XenoBitch · 05/07/2026 21:22

Housebashing · 05/07/2026 21:22

Is there ?

Are you serious?

Housebashing · 05/07/2026 21:22

XenoBitch · 05/07/2026 21:12

Well, there is a huge gulf between prostitutes on "dirty money" and people working hard for theirs.

Is there ?

XenoBitch · 05/07/2026 21:17

NotSmallButFunSize · 05/07/2026 21:16

I'm more wondering why people buy some things at the price they are - saw a kid near us, in a completely boring plain black t shirt but because it has a tiny North Face logo, it probably cost 3x (or more!) what my boring plain black t shirt cost. Why bother, especially for kids - it's the most uninspiring design, you're literally paying to just show you can afford it.

So actually, am not wondering at all - it's purely just to show off!

It might have been second hand. Kids grow so fast, it almost seems pointless to get them brand new clothing at all.

NotSmallButFunSize · 05/07/2026 21:16

I'm more wondering why people buy some things at the price they are - saw a kid near us, in a completely boring plain black t shirt but because it has a tiny North Face logo, it probably cost 3x (or more!) what my boring plain black t shirt cost. Why bother, especially for kids - it's the most uninspiring design, you're literally paying to just show you can afford it.

So actually, am not wondering at all - it's purely just to show off!

Swipe left for the next trending thread