What is going on with Brooklyn/Harper Beckham?

That’s a good point, about the family brand. Lots of the social media around Cruz’s music involved his granny being at the gig, etc… I’m sure his band mates were pissed off (even if they are session musicians getting a payday!) It’s always “we love you so much, kisses”

I have a teen daughter so I am very aware sadly!

the products she is being used to sell in the article I linked are all from VB - my dd wouldn’t touch that - first because of the expense (though she does save up for some things I find eyebrow raising) but secondly because the Beckham brand is ‘old’ and it doesn’t appeal to that age group

so I find it a weird way to get her started in the make up biz. Would have made more sense for VB to do a teen collab with her.

in fact I wonder if this constant pushing of them as a family brand makes them unrelatable to their own age group

Blue Ivy is a mediocre dancer at best, it was mortifying that Beyoncé kept dragging her out on stage. And both of them have ridiculous names.

The tween / teen skincare market is absolutely massive. Gone are the days of Body Shop soaps! There’s a tribe known as Sephora Kids & the mums are spending serious money on (unsuitable) beauty products. Harper’s range will be nothing to do with VB (but the links to manufacturers, marketing etc are there). However, Harper does do social media using her mum’s products, so there will be Beckham tie-in, though her brand has it’s own name (but might be By Harper Beckham)

Huge target audience. I was reading about a Hollywood tween (now teen) who launched her own skincare range (very wealthy showbiz parents) as she, um, wanted one! She’s a pal of Blue Ivy (which they mentioned of course!). Harper just needs some celeb besties now (her real friends can’t be shown, remember the Stella McCartney row?). In fact, I don’t know why the lads don’t have a bigger circle than their girlfriends. Dave is a big mover on the London social scene, VB not so much… But she does have a few key friendships (Tom Cruise, Eva Longoria, Tans Ramsay)

That Hollywood Walk of Fame star will have been bought and paid for by Beckham - it’s an honour up for sale and in keeping with their priorities and image management.

🤣 poor boy. I hope he has a good middle name

Same with Cruz. I didn't even know the name of his band so just googled it and they're called Cruz Beckham and The Breakers. Obviously they couldn't just call themselves The Breakers because people might not know there's a Beckham kid involved 😂.

But who is willingly paying out money to go and watch him perform?!

Sparrow is a boy. It’s Harlow that’s her daughter. Her legal middle name is Kate (Harlow Winter Kate) but she was called Kate always by everyone.

Harper could have a talent underlying we don't know because all we see is her parading around in vb fashion and makeup. Shes not allowed just be herself.

Also agree with above, who is her target audience?

Where are the pictures of this?

Pink’s daughter is another but she does seem very talented to be fair.

I just googled North West. She is the most grown up 13 year old child I have ever seen. Holy hell.

Also - who is Harper selling this to? Teenage girls aren’t buying VB cosmetics and the target market aren’t thinking ‘ooh, a 14 year old has recommended it, must buy it now!’

I have seen Blue Ivy dance to be fair and she has got a talent. I don't know what North West does? Her name is utterly ridiculous and I vaguely know who her parents are so not shocking.

Yes that’s true. Also Nicole Ritchie’s daughter. Looks like she’s still going to have a nepo baby career but she has her own style and has changed her name (to Kate from Sparrow)

Blue Ivy is a bit scary - I’m not sure what to make of how they treat her/let her treat them. Will be interesting to see what happens with the younger kids

Well this is it isn’t it say what you want about Kim but North? Has been allowed to become her own person even if some of those things are also very questionable.

So many of the nepo kids are turning professional so young now. North West is going on tour. Blue Ivy is on stage with her mum. Harper will have her skincare range soon, and she’ll be everywhere. But, it’s all they’ve ever known as well. Brooklyn is a lesson. Not to mention all of the showbiz kids who’ve succumbed to drugs, booze, MH issues… Some are even on Only Fans.

If you look at photos from even a year ago, I think she’s had a bit of lip filler. Poor kid.

Should be with pals making up dance routines like a normal teen.

She was never going to have a chance at being anything other than a trough for her parents’ grifting snouts.

I’m cynical enough to know that she is only 4 years away from her first cosmetic surgery procedures.

A make up routine at 14!

I would have found it really interesting if any of their kids had gone headlong into a classic alt/goth emo teen phase. Imagine the red carpet with the family all spruced up and one angsty, pasty, embarrassed kid on the end in all the carefully curated photos.
Having said that it might have been another opportunity to expand VB’s eyeliner range!

Not only is she only allowed to wear the clothes VB designs but she’s only allowed to use her makeup line too

At 14. Poor kid is just a cash cow. It is very sad :(