Farage (I’m assuming that’s who you are talking about) played a huge and influential role in the lead-up to Brexit.
If you remember, he was one of the most vocal and recognisable advocates for the UK leaving the EU.
Farage also founded UKIP in the 1990s and helped build a political movement whose core mission was to take Britain out of the EU. Although he never held a seat in the UK Parliament, he served as a Member of the European Parliament from 1999 to 2020, using that position to criticise the EU from within and amplify Eurosceptic sentiment.
Through speeches, media appearances, and campaigning, he portrayed the EU as undemocratic, unaccountable, a threat to British sovereignty and responsible for unwanted immigration. His rhetoric and slogan “We want our country back!” was copied by Leavers.
This bit is important; Farage also exerted electoral pressure on the Tory Party. UKIP had experienced a surge in popularity, especially in the 2014 European Parliament elections where it won the most UK seats outperforming both Labour and the Conservatives. This rise played a major role in prompting David Cameron to include an EU referendum in the 2015 Conservative manifesto, widely seen as an attempt to counter UKIP’s growing influence.
During the 2016 Brexit referendum, Farage was not part of the official “Vote Leave” campaign, which was fronted by figures such as Boris Johnson and Michael Gove. Instead, he led the separate “Leave.EU” campaign, which adopted a more populist and immigration-focused strategy. Farage maintained a strong presence on television, radio, and social media, often using provocative messaging that attracted both support and criticism. One of the most controversial moments was his unveiling of the “Breaking Point” poster, which depicted migrants lining up at a border. The image was condemned by many, including members of the official Vote Leave campaign, as xenophobic.