Page 9 | AIBU to question John Lewis advert and its message about women?

Sheldonsheher · 2026-06-09T14:19:37+00:00

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

Growlybear83 · 09/06/2026 17:19

godmum56 · 09/06/2026 17:18

why are you not raving and M and S who have been pushing "modest dressing" for years?

And Next. I bought my daughter a burkini from there a few months ago.

Ginmonkeyagain · 09/06/2026 17:19

Ahh is see we have moved on to "all women who make different choices to me are oppressed" as well as a strange side order of Royston Vasey-esque racism. Good, good.

MistressoftheDarkSide · 09/06/2026 17:19

Netcurtainnelly · 09/06/2026 16:55

That's quite a worrying Picture all in black too. Very drab. Do the men dress like that thought not.

I take it you've never met a Goth then?

godmum56 · 09/06/2026 17:18

why are you not raving and M and S who have been pushing "modest dressing" for years?

imlateagain · 09/06/2026 17:17

Sheldonsheher · 09/06/2026 15:29

Can up randomly

Came up randomly for me too. On Mumsnet.

Growlybear83 · 09/06/2026 17:17

saveforthat · 09/06/2026 17:15

Really, because nuns have chosen that lifestyle and Muslim women are born into it and have no real choice.

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Not in all cases. My daughter was born into a predominantly atheist family, with one Baptist and one Catholic grandmother. She chose to convert to Islam when she was 28.

viques · 09/06/2026 17:16

My local JL has a display of hijabs and scarves designed to be worn by Muslim women. I am not Muslim so am not in their demographic for these items, but then again I am not in their demographic for maternity bras, mens boxer shorts, baby buggies, school polo shirts, running shoes and gas fired barbecue sets either. John Lewis probably researches the goods they sell and it doesn’t matter to them that different people buy different items.

BIossomtoes · 09/06/2026 17:16

saveforthat · 09/06/2026 17:15

Really, because nuns have chosen that lifestyle and Muslim women are born into it and have no real choice.

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RTFT Some wearers of the hijab are wearing it from choice.

saveforthat · 09/06/2026 17:16

NotAverage · 09/06/2026 17:13

The young Muslim woman I know who has chosen to dress like this is a feisty single teacher in her twenties. She is loved by kids of all backgrounds at her inner city school and is one of the most assertive people I know.

She is from a liberal Muslim family. Her dad didn’t want her to wear the hijab, and her older brother is actively embarrassed of her wearing it. She absolutely did it for herself as she said it made her feel closer to Allah. Who are we to argue with that?

Yeah sure.

Pipsquiggle · 09/06/2026 17:16

RumPidgeon · 09/06/2026 17:03

I saw that and I was like “WTAF”!!! Such a good British brand - stooping to new lows in the process of increasing their customer base.

Sell clothing that promotes women shrinking into the shadows - reprehensible. Also: if anyone who buys this is actually looking for abayas I’m sure they’ll go to their trusted clothing shop of choice that is embedded in their community.

@RumPidgeon JL has extremely strong diversity & inclusion aims as part of its brand.
Also what's wrong with a retailer extending its customer base?

saveforthat · 09/06/2026 17:15

GimmieABreakOr3 · 09/06/2026 17:11

How is it any different? Honestly - laughable

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Really, because nuns have chosen that lifestyle and Muslim women are born into it and have no real choice.

thewooster · 09/06/2026 17:15

OP it came up in my feed too and I was surprised as I have definitely not shown any interest in muslim garments!!

Scrumptiousy · 09/06/2026 17:15

BIossomtoes · 09/06/2026 16:47

That’s odd because as a regular JL customer all I’m getting is Fathers’ Day suggestions.

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Me too

the Op actively actively searched for something to start a thread about or the algorithms associated with the Op indicates she has an interest in this

NotAverage · 09/06/2026 17:14

GimmieABreakOr3 · 09/06/2026 17:12

Well, I love a well behaved pooch and quite frankly as a dog owner and dog lover myself - I think it’s a lovely business decision. I do draw the line at cafes though.

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That’s not really the point I am making here but ok!

NotAverage · 09/06/2026 17:13

The young Muslim woman I know who has chosen to dress like this is a feisty single teacher in her twenties. She is loved by kids of all backgrounds at her inner city school and is one of the most assertive people I know.

She is from a liberal Muslim family. Her dad didn’t want her to wear the hijab, and her older brother is actively embarrassed of her wearing it. She absolutely did it for herself as she said it made her feel closer to Allah. Who are we to argue with that?

BIossomtoes · 09/06/2026 17:13

Fiftyand · 09/06/2026 16:59

JL in Nottingham do.

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And Cambridge.

Lomonald · 09/06/2026 17:12

RumPidgeon · 09/06/2026 17:05

My husband said that but Nike is an international brand - John Lewis is British. Aimed at British clients in the UK.

Edited

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So Brittish Muslims can shop in JL, yes?

GimmieABreakOr3 · 09/06/2026 17:12

NotAverage · 09/06/2026 17:11

This is simply a business deciding that there is a market.

Like John Lewis allowing dogs in. I can’t stand dogs and hate them wandering around sniffing at the clothes. But they clearly want the dog owner market so have made a business decision. And having dogs in shops and cafés is most definitely not a Muslim thing!

Businesses want money. That’s it.

Well, I love a well behaved pooch and quite frankly as a dog owner and dog lover myself - I think it’s a lovely business decision. I do draw the line at cafes though.

GimmieABreakOr3 · 09/06/2026 17:11

saveforthat · 09/06/2026 17:10

It's absolutely nothing like a nun's habit.

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How is it any different? Honestly - laughable

NotAverage · 09/06/2026 17:11

This is simply a business deciding that there is a market.

Like John Lewis allowing dogs in. I can’t stand dogs and hate them wandering around sniffing at the clothes. But they clearly want the dog owner market so have made a business decision. And having dogs in shops and cafés is most definitely not a Muslim thing!

Businesses want money. That’s it.

saveforthat · 09/06/2026 17:10

Pootles34 · 09/06/2026 15:43

Do you have a problem with nuns wearing the habit, OP? This is really no different.

It's absolutely nothing like a nun's habit.

GimmieABreakOr3 · 09/06/2026 17:10

RumPidgeon · 09/06/2026 17:05

My husband said that but Nike is an international brand - John Lewis is British. Aimed at British clients in the UK.

Edited

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And do we not have British Muslims here?

and are you saying only British people are allowed to shop in John Lewis-most notably white British?

this thread stinks of racism!

Lomonald · 09/06/2026 17:09

Gonners · 09/06/2026 17:07

JL is a local shop, for local people. I strongly recommend their Royston Vasey branch.

Oh !😂

Gonners · 09/06/2026 17:07

JL is a local shop, for local people. I strongly recommend their Royston Vasey branch.

Lomonald · 09/06/2026 17:05

Notmycircusnotmyotter · 09/06/2026 17:02

Incredibly depressing that this is available in the UK in 2026.

What do you mean ?