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AIBU to question John Lewis advert and its message about women?

310 replies

Sheldonsheher · 09/06/2026 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
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6
Scrumptiousy · 09/06/2026 18:01

Growlybear83 · 09/06/2026 18:00

As Ive said in a previous post, my daughter was born into a mainly atheist family with no Muslim connections at all, in south London. She graduated with a first class honours degree and has a master’s degree and is the least oppressed woman Ive ever met. She chose to concert to Islam with no influence at all and has worn traditional clothing for the last five years. She has never been happier or more fulfilled.

Is she in a relationship @Growlybear83 ?

Growlybear83 · 09/06/2026 18:00

50sandFabulous · 09/06/2026 17:51

If you were born here and not into a Muslim family, you wouldn't be wearing these oppressive clothes. It IS men that have made you wear this, you just cannot see it as you have been so conditioned.

As Ive said in a previous post, my daughter was born into a mainly atheist family with no Muslim connections at all, in south London. She graduated with a first class honours degree and has a master’s degree and is the least oppressed woman Ive ever met. She chose to concert to Islam with no influence at all and has worn traditional clothing for the last five years. She has never been happier or more fulfilled.

whatistheworld · 09/06/2026 18:00

Sheldonsheher · 09/06/2026 15:51

Do john Lewis stock nuns outfits too,? I would be surprised if that or any clergy wear popped up on my social media too to be honest.

No they don't because nuns and clergy wear specialist clothing! This outfit is for a normal woman who happens to be a muslim. I guess a bit like jewellers that sell a cross on a chain.

The racism is open on this thread!!! John Lewis (like many other retailers) have decided to provide clothing for as many potential customers as they can. and why not????

50sandFabulous · 09/06/2026 18:00

Yournextdoorneighbour · 09/06/2026 17:54

I find these comments mind boggling. But I was born here and not into a Muslim family and have worn them and will wear them. How oblivious am I to the oppression I am under? Please don't insult me with such statements - how are YOU telling ME I'm oppressed when I'm literally telling you quite the opposite. I'm tempted to ask for your qualifications to make such bold statements.

You said you were Muslim. 😐

NotAverage · 09/06/2026 17:59

saveforthat · 09/06/2026 17:27

You can throw insults about ignorance but that doesn't make you right. I believe their choices are based on culture and upbringing and yes, we have influences in the west too, like women "choose" to shave their legs and wear make up. I believe Islam says men and women should dress modestly. I've never seen a man in one of those.

Well yes we can debate about free will and choice regarding most decisions, including shaving our legs etc. We are all functions of our environment, culture etc. But are you saying a single Muslim woman who decides to wear a hijab is always being directly forced to by a man in her life? Just to be clear.

Ginmonkeyagain · 09/06/2026 17:59

I generally think other people should not be telling women what they should or should not wear - whether it is conservative mullahs in Iran, French secular governments or self styled feminist liberators on here.

Leave people to be themselves.

FlyingWithBingoWings · 09/06/2026 17:58

Miyagi99 · 09/06/2026 17:37

They are probably not wearing their prayer garb out and about but their chador.

I've no idea what it's called and don't really want to know but it covers them from head to toe.

A poster up thread said the outfit the OP had highlighted was a prayer outfit and nothing to do with being covered. It may be a prayer outfit but to imply that muslim women cover up only to pray is quite simply bollocks.

ItsmeMargo · 09/06/2026 17:58

LizardLore · 09/06/2026 15:30

I find this hard to believe tbh, unless their algorithm is truly bust.

TBF, I’ve seen this ad/item, and I definitely wasn’t looking for it.

Yournextdoorneighbour · 09/06/2026 17:56

PhaedraTwo · 09/06/2026 17:47

Well aren't you lucky living in the UK. It's disingenuous saying it's a choice when for millions of women it certainly isn't. Your "choice" is a validation of the idea women should be covered up.

It really doesn't matter what the truth is you will be hell bent on pushing your narrative about Muslim women being oppressed. So be it. Im
oppressed and happy. What is your point?

Yournextdoorneighbour · 09/06/2026 17:54

50sandFabulous · 09/06/2026 17:51

If you were born here and not into a Muslim family, you wouldn't be wearing these oppressive clothes. It IS men that have made you wear this, you just cannot see it as you have been so conditioned.

I find these comments mind boggling. But I was born here and not into a Muslim family and have worn them and will wear them. How oblivious am I to the oppression I am under? Please don't insult me with such statements - how are YOU telling ME I'm oppressed when I'm literally telling you quite the opposite. I'm tempted to ask for your qualifications to make such bold statements.

Growlybear83 · 09/06/2026 17:53

Dweetfidilove · 09/06/2026 17:52

What do you make of single, European women with no Muslim family members who convert and embrace the wearing of the hijab and abaya?

This describes my daughter perfectly

PhaedraTwo · 09/06/2026 17:53

Comeonelieen · 09/06/2026 17:48

How?

Oh fgs (a) becoming a nun is a choice and a choice made by very, very, very few women. Christianity does not routinely require women who are Christians to wear nuns' habits (b) when did you even last see a nun wearing a full habit.

It's such a silly comparison.

Dweetfidilove · 09/06/2026 17:52

saveforthat · 09/06/2026 17:16

Yeah sure.

What do you make of single, European women with no Muslim family members who convert and embrace the wearing of the hijab and abaya?

50sandFabulous · 09/06/2026 17:51

Yournextdoorneighbour · 09/06/2026 16:26

I'm Muslim and I wouldn't buy that - not for any other reason other that it is over priced compared to what I would use it for and what others retailers offer it for. I love a good bargain me! And I have many of these items of clothing both for prayer purposes and sometimes to wear to social events, ie funerals and the mosque etc. This is a choice by the way - as no man in my life dare tell me how to dress.

For context every friend of mine who is Muslim and wears the hijab and niqab is due to their own personal choice. I mean one friend in particular is single by choice and has chosen to wear this as her dedication to her religion. I just love LOVE the assumption that women are forced into these choices.

Edited

If you were born here and not into a Muslim family, you wouldn't be wearing these oppressive clothes. It IS men that have made you wear this, you just cannot see it as you have been so conditioned.

JLou08 · 09/06/2026 17:48

So the women you think are oppressed should be further oppressed by not having options for clothes that they may like and feel better in?

Comeonelieen · 09/06/2026 17:48

PhaedraTwo · 09/06/2026 17:38

It really is completely different.

How?

50sandFabulous · 09/06/2026 17:48

Shocked at some of the stupid responses to this.

Women have NEVER chosen to wear this all black Demis Roussos style clothing, unless they were forced to by Men and religion. You only need to look at photo's of women in Iran, in the 70's to see that! They wore mini skirts, and t-shirts, just like in the West.

Women who wear these outfits are oppressed, but would never dare say it. How's about we speak out about this, instead of being woke eh?

Comeonelieen · 09/06/2026 17:47

Well that’s what some women wear isn’t it? John Lewis sell clothes so..
Besides stuff like make- up and heels isn’t that different really in terms of sartorial oppression.

PhaedraTwo · 09/06/2026 17:47

Yournextdoorneighbour · 09/06/2026 16:26

I'm Muslim and I wouldn't buy that - not for any other reason other that it is over priced compared to what I would use it for and what others retailers offer it for. I love a good bargain me! And I have many of these items of clothing both for prayer purposes and sometimes to wear to social events, ie funerals and the mosque etc. This is a choice by the way - as no man in my life dare tell me how to dress.

For context every friend of mine who is Muslim and wears the hijab and niqab is due to their own personal choice. I mean one friend in particular is single by choice and has chosen to wear this as her dedication to her religion. I just love LOVE the assumption that women are forced into these choices.

Edited

Well aren't you lucky living in the UK. It's disingenuous saying it's a choice when for millions of women it certainly isn't. Your "choice" is a validation of the idea women should be covered up.

Squidward2026 · 09/06/2026 17:46

Sheldonsheher · 09/06/2026 15:50

I don’t know maybe showing my age it’s not what you expect on a random John Lewis advert in the past. Especially as I’m
not in the market for one. I’m not really sure but personally I see it as misogynistic dress to control women. Ok no face cover but everything else is covered.Although seems others don’t agree and feel I am in wrong to even notice it.

OP what is your background in terms of knowledge level of Muslims and Islam? And do you know many people who are Muslim/follow Islam?

The reason I ask is because I grew up in a heavily Muslim city and I had friends who held their religious choices close to their heart, wore these kinds of clothes when at college and they still do, and they are very happy to. It is part of their beliefs and history and lifestyle. I also have friends who did not want to do this. As with everything it is nuanced and people are different.

I say this because I worry about my friends and my home city community where Islamophobia is getting out of hand and so many broad brush comments are thrown about about how (for example) all Muslim women are oppressed, hate wearing this, die if they don't. But the truth is you're talking about lots of different Muslim countries that are often hugely different, often with grotesque govts whose actions actually disrespect what Muslim holy texts say yet the power of pretending it is religion is effective in subjugating and brainwashing people.

Please don't jump to conclusions is what I'm saying. If you're interested about Islam there are lot of good sources. It is not one dimensional.

Just to add a personal observation, all my Muslim male friends were observant so didn't drink or take drugs and as a result I was safe to walk home with them after any night out, they always got me home safe, were good guys and never had any interest in me as anything other than a friend (as I'm not Muslim). None of them could care less what I wore or what I believed either. We are all different and living side by side often makes everything pretty relaxed and accepting. But we need to understand each other. I don't want my friends to be targets of Islamophobia.

Growlybear83 · 09/06/2026 17:45

FlyingWithBingoWings · 09/06/2026 17:35

Was there a man involved?

Not at the time she converted.

Ginmonkeyagain · 09/06/2026 17:44

oh god, the Falke ones with the exposed bum!

CaptainMyCaptain · 09/06/2026 17:43

I'm more concerned about the pervy underwear adverts that I'm getting on this site.

EverythingElseIsTaken · 09/06/2026 17:39

LizardLore · 09/06/2026 15:30

I find this hard to believe tbh, unless their algorithm is truly bust.

Came up randomly on my Facebook page too. Can’t say I’m bothered to be honest. Some women dress like that. On mine the next image along was the sort of summer dress that I do wear.

Dweetfidilove · 09/06/2026 17:39

RumPidgeon · 09/06/2026 17:05

My husband said that but Nike is an international brand - John Lewis is British. Aimed at British clients in the UK.

Edited

Ah, British clients. None of them could possibly require this garment, could they?

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