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AIBU to question John Lewis advert and its message about women?

310 replies

Sheldonsheher · 09/06/2026 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
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TemperanceWest · 09/06/2026 19:37

50sandFabulous · 09/06/2026 19:28

It’s an outfit introduced as part of the oppression of women. We absolutely should be concerned that’s it’s trickling into mainstream shopping in the UK. This shit shouldn’t be normalised.

Well it is normal for some Muslim women. Unless JL stop offering any other sort of clothing, it is not going to affect anyone else.

Mand S offer modest clothing. Is that shit, too?

Scrumptiousy · 09/06/2026 19:34

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BIossomtoes · 09/06/2026 19:32

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What a bully you are.

Yournextdoorneighbour · 09/06/2026 19:31

50sandFabulous · 09/06/2026 19:28

It’s an outfit introduced as part of the oppression of women. We absolutely should be concerned that’s it’s trickling into mainstream shopping in the UK. This shit shouldn’t be normalised.

Point proven. I won't be responding any further. Excuse me while I go and order every single colour in this prayer outfit that John Lewis has to offer.

Scrumptiousy · 09/06/2026 19:31

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TY78910 · 09/06/2026 19:29

There are a few upcoming holidays in Islam. This is why you’re seeing this being advertised now. It’s like seeing Christmas pyjamas in November.

Yournextdoorneighbour · 09/06/2026 19:29

50sandFabulous · 09/06/2026 19:06

Okay, what are your reasons?

Does it actually really matter what my reasons are or are you looking for another angle to try and prove your point?

Is the reason 'I want to do it to piss people that think like you off sufficient enough?'

50sandFabulous · 09/06/2026 19:28

It’s an outfit introduced as part of the oppression of women. We absolutely should be concerned that’s it’s trickling into mainstream shopping in the UK. This shit shouldn’t be normalised.

Yournextdoorneighbour · 09/06/2026 19:26

CostOfLoving · 09/06/2026 19:06

If she really is doing it out of free choice, then she's the one upholding deeply sexist standards. It doesn't make it any better.

That's your opinion surely because now it is deeper than just being oppressed this is about how YOU view the covering in question.

TemperanceWest · 09/06/2026 19:24

Does it matter if it comes up randomly?

Dweetfidilove · 09/06/2026 19:24

saveforthat · 09/06/2026 18:01

I think they are a bit sad.

Bless your heart.

oliviaAustin · 09/06/2026 19:07

Lomonald · 09/06/2026 15:31

Just randomly? , well i have been looking at dresses for a wedding and I can't say it came up on my adverts from JL

It came up in mine recently too. I normally just buy summer dresses.

50sandFabulous · 09/06/2026 19:06

Yournextdoorneighbour · 09/06/2026 19:01

But when a strong woman is telling you I chose to cover myself for my own reasons no man involved you choose to ignore the reply and find a post that you can attack. You have my sympathies. I wonder what your life is really like behind the screen.

Okay, what are your reasons?

CostOfLoving · 09/06/2026 19:06

Yournextdoorneighbour · 09/06/2026 19:01

But when a strong woman is telling you I chose to cover myself for my own reasons no man involved you choose to ignore the reply and find a post that you can attack. You have my sympathies. I wonder what your life is really like behind the screen.

If she really is doing it out of free choice, then she's the one upholding deeply sexist standards. It doesn't make it any better.

Scrumptiousy · 09/06/2026 19:05

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Miyagi99 · 09/06/2026 19:05

TemperanceWest · 09/06/2026 19:03

I had to go looking for it. It comes in lots of colours, not just black. This is a pretty colour

There’s one for men too, also comes in a range of colours (thobes).

Lecruesetisntright · 09/06/2026 19:03

Lomonald · 09/06/2026 15:31

Just randomly? , well i have been looking at dresses for a wedding and I can't say it came up on my adverts from JL

It has come up on mine as well. I have no reason for it to come up at all, I've not been searching clothes at all, but homewares as we're renovating.

TemperanceWest · 09/06/2026 19:03

I had to go looking for it. It comes in lots of colours, not just black. This is a pretty colour

AIBU to question John Lewis advert and its message about women?
Yournextdoorneighbour · 09/06/2026 19:01

50sandFabulous · 09/06/2026 19:00

Ha ha ha ha 😝

It’s ALWAYS for a man.

If women wanted men to change everything about themselves, which included changing their faith and wearing a tent instead of clothes, they simply wouldn’t accept it. But women (some) will do anything to snag a man. Low self esteem I would imagine. Strong women wouldn’t do this.

But when a strong woman is telling you I chose to cover myself for my own reasons no man involved you choose to ignore the reply and find a post that you can attack. You have my sympathies. I wonder what your life is really like behind the screen.

BIossomtoes · 09/06/2026 19:00

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How dare you accuse her of lying just because you’re so determined to have your own way?

50sandFabulous · 09/06/2026 19:00

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Ha ha ha ha 😝

It’s ALWAYS for a man.

If women wanted men to change everything about themselves, which included changing their faith and wearing a tent instead of clothes, they simply wouldn’t accept it. But women (some) will do anything to snag a man. Low self esteem I would imagine. Strong women wouldn’t do this.

ForWiseRoseCat · 09/06/2026 18:59

I had something similar pop up on mine. It must be a new set of marketing ads. I just scrolled past.

canklesmctacotits · 09/06/2026 18:56

Notmycircusnotmyotter · 09/06/2026 17:02

Incredibly depressing that this is available in the UK in 2026.

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Sheldonsheher · 09/06/2026 18:55

HumberSquid · 09/06/2026 18:41

No nearly as depressing as the scrunch bum legging, or the microskirt/arse out look so beloved of young women.

so It seems I’m wrong and these full length outfits are not symbolic of women’s oppression ( described by Muslim cleric men as Devine instructions) but according to Mumsnet are actually a sign of women’s liberation versus the mini skirt . Well there you go.

OP posts:
HumberSquid · 09/06/2026 18:41

Notmycircusnotmyotter · 09/06/2026 17:02

Incredibly depressing that this is available in the UK in 2026.

No nearly as depressing as the scrunch bum legging, or the microskirt/arse out look so beloved of young women.