Page 4 | AIBU to question John Lewis advert and its message about women?

Sheldonsheher · 2026-06-09T14:19:37+00:00

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

ImImmortalNowBabyDoll · 09/06/2026 20:47

Lifelover16 · 09/06/2026 20:30

I’d rather see that than an Ann Summers advert with women wearing thongs and bondage for male titillation, which is more misogynistic in my view.

Adult women wearing clothing designed for the titillation of their male partners during sex is not misogyny. Women are allowed to have sex, to enjoy sex and also to want their partners to enjoy sex. They are even allowed to dress with the express intention of turning their sexual partners on.

ImImmortalNowBabyDoll · 09/06/2026 20:44

HumberSquid · 09/06/2026 18:41

No nearly as depressing as the scrunch bum legging, or the microskirt/arse out look so beloved of young women.

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What's depressing is that adult women choosing to wear whatever they want to wear is considered controversial enough to be "empowering" at all, rather than just a person deciding what clothes they want to put on without requiring the input of anyone else.

Maybe tomorrow we can debate about whether women are causing the downfall of Western society/ feminism/ democracy based on what toothpaste they use, or their favourite brand of shampoo.

CeciliaMars · 09/06/2026 20:43

This has appeared twice on my thread too.

Pootles34 · 09/06/2026 20:33

GingerBeverage · 09/06/2026 19:47

Does JL sell nun habits?

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No because nuns swear a vow of poverty. Maybe Primark might be interested...

50sandFabulous · 09/06/2026 20:31

Yournextdoorneighbour · 09/06/2026 19:31

Point proven. I won't be responding any further. Excuse me while I go and order every single colour in this prayer outfit that John Lewis has to offer.

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i guess you’ll be channeling Demis Roussos in many different colours, yey!

Lifelover16 · 09/06/2026 20:30

I’d rather see that than an Ann Summers advert with women wearing thongs and bondage for male titillation, which is more misogynistic in my view.

50sandFabulous · 09/06/2026 20:27

CaptainMyCaptain · 09/06/2026 19:37

You are bullying.

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Omg how snow flake can you get? There’s no bullying here. Do people just trot out this shit when they can’t think of a worthwhile response? Jesus!

50sandFabulous · 09/06/2026 20:24

Yournextdoorneighbour · 09/06/2026 19:29

Does it actually really matter what my reasons are or are you looking for another angle to try and prove your point?

Is the reason 'I want to do it to piss people that think like you off sufficient enough?'

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So you have reasons but can’t list them? I’d eat my hat if a man wasn’t involved in this. 😆

PhaedraTwo · 09/06/2026 20:16

Lomonald · 09/06/2026 20:05

But your arms and legs will be covered your shape is hidden you can wear your chunky boots or trainers if you want. You can go about your day thinking you look great and not for the "male gaze" they might not be marketing as modest dress but that is what most of them are.

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That's in your head. You might want to examine your own internalised misogyny.

Lomonald · 09/06/2026 20:05

PhaedraTwo · 09/06/2026 20:01

Oh I wear "flouncy maxi dresses" - none of the brands I own market themselves as "modest". It's a vile, misogynistic concept.

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But your arms and legs will be covered your shape is hidden you can wear your chunky boots or trainers if you want. You can go about your day thinking you look great and not for the "male gaze" they might not be marketing as modest dress but that is what most of them are.

BIossomtoes · 09/06/2026 20:05

Modest is a term which can be applied to either sex. By that definition it’s not misogynistic.

Lomonald · 09/06/2026 20:02

CaptainMyCaptain · 09/06/2026 19:59

The clothes I tend to wear could probably be described as modest. It's my choice and what I find comfortable. Nobody tells me what I should wear.

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I also wear "modest" clothes it is what i like and are comfortable in.

PhaedraTwo · 09/06/2026 20:01

Lomonald · 09/06/2026 19:58

Most of those flouncy maxi dresses that are reccomended on here are "modest" it is fine you are not interested in other cultures that might shop in M&S or John Lewis we see that! But of course "misogyny" .

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Oh I wear "flouncy maxi dresses" - none of the brands I own market themselves as "modest". It's a vile, misogynistic concept.

CaptainMyCaptain · 09/06/2026 19:59

PhaedraTwo · 09/06/2026 19:46

Ye, Advertising clothing as "modest" is shitty misogyny.

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The clothes I tend to wear could probably be described as modest. It's my choice and what I find comfortable. Nobody tells me what I should wear.

Lomonald · 09/06/2026 19:58

PhaedraTwo · 09/06/2026 19:54

It absolutely is not an inoffensive adjective. It's vile and judgemental. I'm glad I don't buy clothes from M & S as I would boycott any brand selling "modest" clothes.

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Most of those flouncy maxi dresses that are reccomended on here are "modest" it is fine you are not interested in other cultures that might shop in M&S or John Lewis we see that! But of course "misogyny" .

PhaedraTwo · 09/06/2026 19:54

BIossomtoes · 09/06/2026 19:51

Why? It’s a perfectly serviceable and inoffensive adjective. I’m old enough to remember modesty vests.

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It absolutely is not an inoffensive adjective. It's vile and judgemental. I'm glad I don't buy clothes from M & S as I would boycott any brand selling "modest" clothes.

BIossomtoes · 09/06/2026 19:51

PhaedraTwo · 09/06/2026 19:46

Ye, Advertising clothing as "modest" is shitty misogyny.

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Why? It’s a perfectly serviceable and inoffensive adjective. I’m old enough to remember modesty vests.

TheignT · 09/06/2026 19:49

Ginmonkeyagain · 09/06/2026 17:59

I generally think other people should not be telling women what they should or should not wear - whether it is conservative mullahs in Iran, French secular governments or self styled feminist liberators on here.

Leave people to be themselves.

I agree. I know two Muslim sisters. One wears standard European dress one is covered head to foot except her face. Their choices.

GingerBeverage · 09/06/2026 19:47

Pootles34 · 09/06/2026 15:43

Do you have a problem with nuns wearing the habit, OP? This is really no different.

Does JL sell nun habits?

PhaedraTwo · 09/06/2026 19:46

TemperanceWest · 09/06/2026 19:37

Well it is normal for some Muslim women. Unless JL stop offering any other sort of clothing, it is not going to affect anyone else.

Mand S offer modest clothing. Is that shit, too?

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Ye, Advertising clothing as "modest" is shitty misogyny.

TheignT · 09/06/2026 19:42

50sandFabulous · 09/06/2026 19:28

It’s an outfit introduced as part of the oppression of women. We absolutely should be concerned that’s it’s trickling into mainstream shopping in the UK. This shit shouldn’t be normalised.

Do you think British women who aren't Muslim are going to think I want one of those? I know Muslim women who wouldn't wear it so the idea that anyone other than a religious Muslim is going to wear it is a bit strange.

NotAverage · 09/06/2026 19:40

50sandFabulous · 09/06/2026 18:05

Well, it's trendy, innit. Some people just need to conform, and if she's in London, she's probably now dressing like most of her neighbours. Are you pleased she wears this type of clothing? Is this what you dreamed for her?

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What an unpleasant little post. Do you behave like this in real life?

Scrumptiousy · 09/06/2026 19:39

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CaptainMyCaptain · 09/06/2026 19:39

50sandFabulous · 09/06/2026 19:28

It’s an outfit introduced as part of the oppression of women. We absolutely should be concerned that’s it’s trickling into mainstream shopping in the UK. This shit shouldn’t be normalised.

Do you think non-Muslim women are going to start wearing this because it's advertised in JL? And if they did, however unlikely that might be, why would it bother you?

CaptainMyCaptain · 09/06/2026 19:37

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You are bullying.