Active discussions

Please or to access all these features

Talk
AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

AIBU to question John Lewis advert and its message about women?

310 replies

Sheldonsheher · 09/06/2026 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
Thread gallery
6
MyThreeWords · 09/06/2026 15:39

Tell us your problem with it, OP. Do you think women have to bare their flesh to be free? Do you think it is any of your business what Muslim women wear?

5128gap · 09/06/2026 15:38

If John Lewis were advertising a shapeless maxi dress would you wonder if they were trying to influence women to dress modestly? Or if they were advertising lipstick that they were saying women should paint their faces?
They are a business that makes its profit from persuading people to buy things from them. The advert is to persuade women who wear this clothing to purchase it from John Lewis.

LoremIpsumCici · 09/06/2026 15:32

What message do you think the advert is giving OP?

Lomonald · 09/06/2026 15:31

Sheldonsheher · 09/06/2026 15:29

Can up randomly

Just randomly? , well i have been looking at dresses for a wedding and I can't say it came up on my adverts from JL

musicalfrog · 09/06/2026 15:31

They don't offer single sex changing rooms either. So no, they don't really support women's rights at all.

LizardLore · 09/06/2026 15:30

Sheldonsheher · 09/06/2026 15:29

Can up randomly

I find this hard to believe tbh, unless their algorithm is truly bust.

Original poster
Sheldonsheher · 09/06/2026 15:29

Can up randomly

OP posts:
LizardLore · 09/06/2026 15:29

There is obviously a market for this or they wouldn’t sell it. What is your problem exactly with a business trying to extend its reach to a new market?

Btw I don’t like seeing women covered to this extent and I agree it’s a tradition that’s rooted in misogyny. But they’re customers just like any of us. The vast majority of beauty products marketed to women and things like thong bikinis (when there’s no mainstream equivalent for men) are also rooted in misogyny. Should JL not sell those things either?

Lomonald · 09/06/2026 15:25

Did you go looking for it or did it come up on your search/algorithm?

Lomonald · 09/06/2026 15:24

It is including muslim women into mainstream shopping websites i imagine John lewis is for all women,
I am not Muslim so I.have no say in what women who follow Islam wear.