Page 8 | AIBU to find HelloFresh's Pride post grim?

OrientalBay · 2026-06-07T21:36:13+00:00

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

MrCollinsandhisboiledpotatoes · 08/06/2026 10:54

itssoeasy · 08/06/2026 10:49

How is this homophobic

Show quote history

It's reducing pride month down to clearing out your bowels ready for all the anal sex you're gonna have, cos y'know, you're gay. Haha.

Being gay isn't just about having anal sex. And just because you're gay, it doesn't mean you appreciate people pointing out that you may (or may not) enjoy anal sex, as if that's all it's about.

It's making gay sex into a joke. Like some sort of stupid joke from the 90s people used to make up about Elton and David.

Plus, it's just misinformed. You don't need to eat a load of fibre just to have bum sex.

And they spelt fibre wrong.

itssoeasy · 08/06/2026 10:49

MrCollinsandhisboiledpotatoes · 08/06/2026 10:43

The thread isn't homophobic but Hello Fresh have been

Show quote history

How is this homophobic

Error404FucksNotFound · 08/06/2026 10:48

TheKittenswithMittens · 08/06/2026 10:46

Yet another reason to vote Reform😀

If they're my two choices I'll take the hello fresh thanks.

TheKittenswithMittens · 08/06/2026 10:46

Yet another reason to vote Reform😀

Error404FucksNotFound · 08/06/2026 10:44

ghostofchristmaspasta · 08/06/2026 09:13

I can’t get offended by that, it’s quite funny. It’s nice to see LGBTQ+ matters being talked about openly, even if it is in a silly way.

Are people really that offended by the concept of gay sex in 2026?

Who's offended by gay sex?
I don't care who's having the sex.
I just want it kept out of my dinner.

MrCollinsandhisboiledpotatoes · 08/06/2026 10:43

Slightyamusedandsilly · 08/06/2026 10:37

Another day, another homophobic thread.

FFS, isn't it enough with the TERF hate without going back to resolved social issues?

The thread isn't homophobic but Hello Fresh have been

OneTealShaker · 08/06/2026 10:41

I’d like to know who are these people paying for the overpriced grift that is Hello Fresh.

OneTealShaker · 08/06/2026 10:40

ThatBlackCat · 08/06/2026 10:15

What gets me is that July is Disability Month. Will Hello Fresh and other corporates do anything for that? Like fucken hell will they!!!

If you make it woke enough, I’m sure they’ll jump straight on it.

aperolspritzbasicbitch · 08/06/2026 10:39

Shoola · 08/06/2026 10:32

I don't think the gay community is a homogenous lump that can educate you on how to think. You might have to take your own view on this one.

Show quote history

Oh, I thought there was a community chairman who would let us all know.

OneTealShaker · 08/06/2026 10:39

Also, 2020 called and it wants the marketing wokery back. Looks like Hello Fresh have missed me memo. The bandwagon has moved on from try hard woke marketing.

TheKittenswithMittens · 08/06/2026 10:38

AnythingFromAnyone · 08/06/2026 03:03

We tried using hello fresh twice and both times the food was off/rotten. Their customer service was atrocious. With that and now them talking about shitting for anal sex, I’m glad I don’t use this company.

My friends have had rotten food off them too.

Makes you wonder what they do with food before they send it out.

Joolay · 08/06/2026 10:37

I don't mind it. I think it's funny

Slightyamusedandsilly · 08/06/2026 10:37

Another day, another homophobic thread.

FFS, isn't it enough with the TERF hate without going back to resolved social issues?

IMakeCrapCakes · 08/06/2026 10:36

OneTealShaker · 08/06/2026 10:36

How come straight people marketing doesn’t have to revolve around overly disgusting stuff like that. But gay marketing does. What exactly does this imply?

Exactly my thoughts too. I know many gay men who don't 'do' anal sex. And plenty of straight people are into it too.

AlexaStopAlexaNo · 08/06/2026 10:36

It’s absolutely vile

OneTealShaker · 08/06/2026 10:36

How come straight people marketing doesn’t have to revolve around overly disgusting stuff like that. But gay marketing does. What exactly does this imply?

IMakeCrapCakes · 08/06/2026 10:35

ClayPotaLot · 07/06/2026 23:16

I think that’s brilliant.

I wish companies would give as much oxygen to the women for whom Pride should be a celebration instead of it always being about the men. But that doesn’t mean it’s not a funny post.

I've always said this too. As a middle-aged lesbian I am not at all represented by pride. I would feel the same if I was younger I am sure. Pride has been overtaken by certain groups of blokes.

Tabarnak · 08/06/2026 10:35

WheretheFishesareFrightening · 08/06/2026 09:29

Only in British English…

But I don’t really want to think about shitting or shagging when thinking about what I’m going to have for tea this week - so it is off putting.

Show quote history

Which is where this company are advertising and delivering.

They're not called 'Howdy Fresh'

PoundShopPabloEscobar · 08/06/2026 10:33

TempestTost · 08/06/2026 03:09

The concept is that gay men are kind of slutty and care more about sex than diet.

Show quote history

Ah, now I was thinking the no eating was a reference to drugs.

(Also a reason to clear the bowels before the party!)

Shoola · 08/06/2026 10:32

aperolspritzbasicbitch · 08/06/2026 09:32

It made me laugh.
i don’t find it massively offensive, but I’m also not gay, so would be happy to be educated should the gay community find it to be.

i’ve used hello fresh on and off a couple of times, never had any issues with quality, and not at all concerned with the meat being halal.

I don't think the gay community is a homogenous lump that can educate you on how to think. You might have to take your own view on this one.

randomchap · 08/06/2026 10:31

Imdunfer · 08/06/2026 10:16

Bud is a great example.

Gillette lost so much money with their woke advertising campaign that they took a massive write down of the brand on the balance sheet and then sold it. My husband still won't buy anything Gillette, years later.

Show quote history

How much of a snowflake is he? Oh no they did a woke advert I won't buy their razors.

Not drinking bud light I understand. It's basically pish

EasternStandard · 08/06/2026 10:30

AmethystDeceiver · 08/06/2026 10:24

You are but one person! There are lots of us who might not have thought about HF at all, but now have that awareness.

The advert doesn't bother me in the slightest, but it is a great piece of marketing obviously, as look at us all chattering away about HF this morning 😀

Some of you might be so disgusted that you will never ever ever buy HF again. Some of you might now have a little bit of HF lodged in your conciousness, and may find that an idle google means it's following your around the internet with ever increasing offers etc.

Well done OP for starting the thread if you do work for them!

Show quote history

I wouldn’t get too excited nor the marketing team. Brand association is still relevant and poo and food don’t mix.

MrCollinsandhisboiledpotatoes · 08/06/2026 10:28

ghostofchristmaspasta · 08/06/2026 09:13

I can’t get offended by that, it’s quite funny. It’s nice to see LGBTQ+ matters being talked about openly, even if it is in a silly way.

Are people really that offended by the concept of gay sex in 2026?

I'm quite offended by reducing pride month down to clearing out your bowels ready for all the anal sex. I think it's homophobic.

MrCollinsandhisboiledpotatoes · 08/06/2026 10:25

I think it's absolutely gross and I just don't like the whole vibe. I actually think it's quite homophobic.

I have used hello fresh before. Won't be using them again

AmethystDeceiver · 08/06/2026 10:24

LasersInTheJungle · 08/06/2026 09:46

Yes, but that headspace, in my case, has been used to change HF from a "maybe try in future, compare with Gousto" to a "poo emoji" in my brain....

Show quote history

You are but one person! There are lots of us who might not have thought about HF at all, but now have that awareness.

The advert doesn't bother me in the slightest, but it is a great piece of marketing obviously, as look at us all chattering away about HF this morning 😀

Some of you might be so disgusted that you will never ever ever buy HF again. Some of you might now have a little bit of HF lodged in your conciousness, and may find that an idle google means it's following your around the internet with ever increasing offers etc.

Well done OP for starting the thread if you do work for them!