AIBU to find HelloFresh's Pride post grim?

Jesus, people really can get offended by anything! What about the anorexics?! What about the color blind that can’t see green properly? That about people who can’t eat fibre at all? What about people who are triggered my multi coloured lemons? Where will it end.

A female alternative pun has been suggested in the comments of the insta post.
i won’t share here though, i fear it won’t be well received.

Is it? It’s posted on their HelloFresh page, which I would assume is either their German page (as they’re HQ’d in Germany) or their US page, given they have a separate HelloFreshUK page where they haven’t posted it.

Why do you think this targeted at their UK audience and not their (presumably much bigger) US audience? And why do you think they would send messages to their UK audience on a page other than their HelloFreshUK page?

ETA: in fact the associated discount code or BOTTOMSUP doesn’t work on the UK website, so I’m now confident that this campaign is not targeted at a British audience.

Oh good that's grim

The difference is that the right want to tell them it is just gross and reductive and they should do better. And importantly, it isn't funny. It is the left that does the cancelling.

What’s your algorithm that you’re getting ads like that popping up?? Mmmm????

Also, Pride is not just about gay men. That seems to be forgotten in a lot of marketing (including this one).

If this had been done ten years ago, there would have been outrage because it’s so offensive to gay people. What the fuck has happened in the world in the last few years? I don’t get it.

TBF, the joke itself is not a million miles away from the type of homophobic joke that was mainstream in the 80s and 90s.

I can see why people who lived through that era are having a bit of a "oh, no mate" reaction. It's the sort of dig a homophobic uncle might make. "Oh off the Pride are you? Hope you're eating a high fibre diet." Smirk.

If this 'joke' had come from a white man in a suit he would be in front of HR before the end of the day.

As a centrist, I thought it was the lefties who usually get up in arms over humour (sometimes reasonably so), because it's some sort of 'ist' or 'phobic'?

The inference being that gay men are going to be so busy fucking for an entire month, so much that they forget to…eat??

Is that not a bit offensive to gay men??

It's like humour is entirely devoid in the right-wing community. Mired in bigotry, laughing not allowed.

Oh, well, yes, quite possible. Or I suppose that they're so busy shagging like rabbits that they don't have time to eat? Really, it's a little offensive to gay men, as well as very gross.

I wonder if, on Valentine's Day, they'll advertise nice fat sausage meals with a cucumber and carrot side salad to single women, to really 'fill them up'

Yep. Who else has adverts like this?

So this American advert is encouraging you to vote for a bunch of chancers, charlatans, and bigots. People who will fundamentally damage this county?

Reform wants to get rid of workers rights, health and safety in the workplace, holiday and maternity rights.

They are not looking out for you. All they want is to make their donors more money.

They are not to be trusted. They will fuck you and your community over

I disagree.

It's reducing Pride to a gay men's sex party, which may be problematic in Its own right, but it's not suggesting that's the lifestyle every gay man lives. Kind of like a hen night joke doesn't target all women, just the ones who do a certain type of hen night.

Disability will never be woke enough, sadly.

Without going into graphic detail, I think it’s suggesting more that a high fibre diet isn’t the priority for a “top”

I must say I didn't read it that way. Food might not be a priority because they are going out a lot was my take on it. If gay men are offended by it then that's fine but I don't think it's my job to be offended on their behalf, I'm sure they would speak up about it themselves!

Its bigotry of low expectations. That gay men are nothing but anal sex obsessed simpletons with zero decorum and a teenage sense of humour.

I don't get where the offence to be taken is in their post, as a 50 year old heterosexual woman. It seems quite witty to me.

It's not correct to say all publicity is good publicity as keeps being pushed by brand awareness campaigns. Marketing has to result in increased sales. Just because it's talked about as per this thread doesn't mean it is beneficial. It has to connect with someone who then buys the product. A classic would be where all boomers got offended by an advert and all the younger generation connect to the product because boomers were offended by the advert. That works. But these sort of ads don't do that. They are created within a bubble and sold to hierarchy within corporations who want to be seen as progressive and edgy. Hello Fresh should be focused on quality and value and know who their customers are. 9 perc decline in revenue last year, predicted another 6 to 9 percent this year. Shares at an all time low. They have significant challenges. Not sure this kind of publicity is going to help them.

Snowflake? Oh please.

It's ok to have principles (and other brands are available).

But it's not a cheap option either. People won't simply support this company on a whim because they love the gay pride message. You have to think about whether you really need it or not.

Nobody would use HF if they didn't really need to, or if they were struggling financially.

It's such a risky strategy. Many of us who do (did) use it are working families. I will certainly welcome the money back in my pocket, even if it means a few more minutes each week thinking about meal planning.

Does anyone know how to check if ANY meat is halal btw? If I'd known about HF using only halal meat I would have ditched them years ago.