Page 6 | AIBU to find HelloFresh's Pride post grim?

OrientalBay · 2026-06-07T21:36:13+00:00

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

saraclara · 08/06/2026 12:04

BauhausOfEliott · 08/06/2026 12:01

It fascinates me how people who would doubtless insist that they're not homophobic and are supportive of Pride are nonetheless utterly disgusted when anyone dares to refer to actual sex between two men.

Pride doesn't have to be all 'love is love' and families with two mums from Hebden Bridge pushing their twins in buggy at the parade, you know. It doesn't have to be sanitised for you because you don't approve of what men might do in bed together.

I would think it every bit as 'ew' if they posted something similar about their product and heterosexual sex.

BauhausOfEliott · 08/06/2026 12:01

It fascinates me how people who would doubtless insist that they're not homophobic and are supportive of Pride are nonetheless utterly disgusted when anyone dares to refer to actual sex between two men.

Pride doesn't have to be all 'love is love' and families with two mums from Hebden Bridge pushing their twins in buggy at the parade, you know. It doesn't have to be sanitised for you because you don't approve of what men might do in bed together.

SabrinaThwaite · 08/06/2026 11:50

Slightyamusedandsilly · 08/06/2026 11:37

It isn't new. Heterosexuals obsessing about gay people having sex and what they actually get up to.

Hello Fresh made it very clear what they meant so nobody needs to ‘obsess’ over anything.

It’s a bit crass but I guess some people find it hilarious.

StrictlyCoffee · 08/06/2026 11:46

I saw it on fb the other day and couldn’t believe my eyes. Completely grim, inappropriate and a stark reminder of exactly why people shouldn’t be bringing their whole self to work - particularly not, in this instance, the social media intern.

EasternStandard · 08/06/2026 11:44

Slightyamusedandsilly · 08/06/2026 11:37

It isn't new. Heterosexuals obsessing about gay people having sex and what they actually get up to.

You found it funny? So it’s more your thing. Most don’t care.

BeUmberViper · 08/06/2026 11:43

Slightyamusedandsilly · 08/06/2026 11:37

It isn't new. Heterosexuals obsessing about gay people having sex and what they actually get up to.

We don't.

No one cares.

But get your ass cheeks out of cowboy slacks in public

Slightyamusedandsilly · 08/06/2026 11:37

It isn't new. Heterosexuals obsessing about gay people having sex and what they actually get up to.

Darlia96 · 08/06/2026 11:36

Nothingeverlastsforever · 08/06/2026 11:34

Why is your 7 year old online?

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He is not. I didn't know it was only a social media campaign, I thought it would also be print / media / tv

NeelyOHara · 08/06/2026 11:35

Ewww. Yuck.

DangerQuakeRhinoSnake · 08/06/2026 11:35

OtterlyAstounding · 08/06/2026 11:15

As a centrist, I thought it was the lefties who usually get up in arms over humour (sometimes reasonably so), because it's some sort of 'ist' or 'phobic'?

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Only when they deem it to be so.

saraclara · 08/06/2026 11:34

Ew.

I'm not a pearl clutcher at all, but that ad is just...ew.

Nothingeverlastsforever · 08/06/2026 11:34

Darlia96 · 07/06/2026 23:44

No, I think they might ask what the punchline means.

My 7 year old needs to know what everything he reads means.

It's just unnecessary.

Why is your 7 year old online?

mumofoneAloneandwell · 08/06/2026 11:32

aperolspritzbasicbitch · 08/06/2026 11:30

They replied to the comment with the eyes emoji, so perhaps it’s coming?

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Always an afterthought us women eh 😒

mumofoneAloneandwell · 08/06/2026 11:31

Alottatopspin · 08/06/2026 11:28

It doesn’t say gay men though does it? Thats everyone being a little narrow minded AND jumping to conclusions!

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I dont understand 😄, its obviously aimed at gay men, no?

Love the Brat green as well

TheKittenswithMittens · 08/06/2026 11:31

Didn't Nigel Farage bare his arse on TV? Maybe Reform are arse-friendly?

aperolspritzbasicbitch · 08/06/2026 11:30

EasternStandard · 08/06/2026 11:23

Would HF do the same for women?

I’m guessing the marketing department are out of date enough to focus on gay men / sex and poo

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They replied to the comment with the eyes emoji, so perhaps it’s coming?

BeUmberViper · 08/06/2026 11:29

Alottatopspin · 08/06/2026 11:28

It doesn’t say gay men though does it? Thats everyone being a little narrow minded AND jumping to conclusions!

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Only gay men clean their anus for sex. Sure other people would but in pride then it's clear its aimed at them..so weird the advert

OtterlyAstounding · 08/06/2026 11:29

Alottatopspin · 08/06/2026 11:28

It doesn’t say gay men though does it? Thats everyone being a little narrow minded AND jumping to conclusions!

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I still don't want to think about shit or anal sex at the same time as I'm thinking about food.

The saying is literally 'don't shit where you eat'.

Alottatopspin · 08/06/2026 11:28

mumofoneAloneandwell · 08/06/2026 11:27

I dont care 😄😄 - millennials are targeted to in this way, we seem to like it 🤷‍♀️

Think 'eggslut' etc

But what about the lesbians? There was no advert aimed at them, who i am sure also use hello fresh 🤔😒😒

It doesn’t say gay men though does it? Thats everyone being a little narrow minded AND jumping to conclusions!

mumofoneAloneandwell · 08/06/2026 11:27

I dont care 😄😄 - millennials are targeted to in this way, we seem to like it 🤷‍♀️

Think 'eggslut' etc

But what about the lesbians? There was no advert aimed at them, who i am sure also use hello fresh 🤔😒😒

Alottatopspin · 08/06/2026 11:25

YourGiddyGreyHelper · 08/06/2026 08:59

Young children won't understand it.

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Famously young children love an advert about food delivery services that send pre-measured ingredients & recipes to make home cooking a bit simpler.
I would imagine that 4-10 year olds are the exact demographic for HelloFresh. Saving up their birthday money so they can spend less time trying to come up for new ideas for family dinners every night.

Shedmistress · 08/06/2026 11:25

aperolspritzbasicbitch · 08/06/2026 11:22

A female alternative pun has been suggested in the comments of the insta post.
i won’t share here though, i fear it won’t be well received.

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Is it to do with munching carpets? I mean apparently thats the level this seems to be at. I feel like we are back in the 80s.

Shedmistress · 08/06/2026 11:24

Alottatopspin · 08/06/2026 11:20

What’s your algorithm that you’re getting ads like that popping up?? Mmmm????

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I have zero interest in hello fresh, but i get their ads all the time. Like I have never bought one item of jewellery in my life, and am allergic to perfumes and make up but, yup, get those ads all the time. I never get ads for anything id be interested in. Like, ever.

EasternStandard · 08/06/2026 11:23

aperolspritzbasicbitch · 08/06/2026 11:22

A female alternative pun has been suggested in the comments of the insta post.
i won’t share here though, i fear it won’t be well received.

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Would HF do the same for women?

I’m guessing the marketing department are out of date enough to focus on gay men / sex and poo

OtterlyAstounding · 08/06/2026 11:23

Everanewbie · 08/06/2026 11:20

The difference is that the right want to tell them it is just gross and reductive and they should do better. And importantly, it isn't funny. It is the left that does the cancelling.

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Very true!