AIBU to find HelloFresh's Pride post grim?

Yes that's what I meant, in reference to the poster saying they'd achieved their objective by getting us to give them so much headspace. Headspace does not equal good marketing - we might all be thinking and talking about Hello fresh, but that's not going to translate into sales if we're actually all going "Ewww, never not going to associate their food with shit now"!

They're were enough men like him to cause a sales collapse and 500 million dollar write down of the brand.

Moral, don't lecture your core customer base.

The old fibre myth being rolled out again.

Fibre is absolutely not essential to having good regular BMs.

But even if it was, it’s pretty low to associate a food box that is crap with the end product that is even more crap.

If they wanted to associate their company with shit they should have just invited people to try contacting their customer service.

ummm, because it’s actually common practice to do that before anal, for both women and men.

that’s why I’m not seeing it as homophobic.

The makers of sugar-free gummy bears really have been missing a huge trick, haven't they?

All that careful promoting of snacks that won't damage your teeth, upset your blood glucose or represent a whole load of unwanted extra calories for those trying to watch their weight... maybe they should have just 'owned' their product and focused on its primary effect, with particular attention paid to how the gay male community may appreciate the benefits of a really good clear-out to scour your rectum sparkly clean (but maybe don't mention the stomach pains, though).

It makes me really sad for the lovely gay men (and women - who exist by the way) I know. This kind of 'pride' doesn't represent them. They want to be respected and free to love the people they love. They don't want brands trying to sell more shit recipe boxes by basically saying 'Haha you take it up the arse'.

And as a side note this thread has taught me about recipe box meat being religiously slaughtered so I'll avoid them in future for that reason too.

I remember 'jokes' about empyting the back passage before the weekend, yes. I worked on building sites where this sort of banter was commonplace among the men.

Not sure why you think this is anything other than pure homophobia. Maybe explain?

If the RHS started banging on about 'enjoying the uphill gardening this month' would that be totally fine? I thought we were past all this when the advert for 'Nutty Yorkie Bars Not for Girls' was finally dropped. Maybe Walls need to bring in some Nutty Chocolate Starfish ice creams?

But Pride has become a focus on what gay men do during sex.

It isn't homophobic to differentiate between a political campaign for equality and acceptance and a festival which now seems obsessed with putting as many sexual practices and fetishes into the public eye.

A long procession of men demonstrating BDSM, Furries, leather and rubber fetishes, dogs on leads cos play, brandishing dildos etc. Creating a bandwagon for companies to create adverts specifically focusing on intimate details of sex.

This is hardly heterosexuals 'obsessing' about what gay people do amongst consenting adults in their own homes, if straight people want to support Pride it's bloody hard to avoid the nuts and bolts of a variety of sexual practice.

I care about equal rights, I campaigned (over my long life) for an equal age of consent, equal marriage , against Section 28 etc etc. The point is that these rights should exist entirely beside any question or detail of what gay men choose to do between themselves. So we don't need details of shit up arses to be political allies.

They would have been making comments about 'turd-burgling' and similar... so kind of, yes.

Is it anal sex specifically or just gay sex overall you find "truly disgusting?"

I don't get the outrage.
Lots of companies do equally tongue in cheek marketing during valentines day and/or refer to gut health/fibre intake/bowel movement etc for other types of products.

It's not as though children will be following the hello fresh insta in the first place or even understand the reference.

30 years ago straight men would have been shouting ‘up your fibre intake before anal’ to gay men across the street??

Yes, that sums it all up really.

Thats why more fibre is needed...😳

Pride does seem to be all about the men, like gay women don't exist, except the special laydees

You must have really missed out on a great sex life if you think there is nothing between missionary and anal sex. I’ve seen a lot of men on the sex board hinting at women being prudish for disliking the thought of anal and they also say things about them probably only liking missionary etc.

You are leaving mumsnet anyway…. so see ya! Bet you’re still here next year.

This advert is LITERALLY HOMOPHOBIC.

Its what straight men would shout at gay men on building sites 30 years ago.

I'm a bisexual woman, and I don't want to hear about heterosexual anal, or lesbian anal pegging, or women/men shitting, when I'm thinking about eating.

(Additionally, sex isn't restricted to either 'twice-yearly missionary sex', or 'lots of anal sex'. Just fyi, you're actually able to do a wide variety of other things too. Like loads of great, fun sex but no anal. Or twice-yearly anal, if you like!)

No it's not.

A food company doesn't need to market it towards anal sex in any form.

I genuinely think my time on MN has come to an end. I’ve been here through various names for the last 22 years, but it has exploded into a pit of hate and venom. This thread is nothing but out and out (ha! Ironic) homophobia.

By the way, plenty of heterosexual couples have anal too. Life isn’t just missionary style on birthdays and anniversaries

To understand it you only have to consider the context.

It's not disgusting in and of itself.

It's really not good when paired with choosing meals for my family.

Gross. But I take from that advert I’m not their target customer. Rather short sighted marketing to be turning off so many potential customers, but their choice (loss) I guess.

But I don't want to read about a woman emptying her bowels to prepare for anal sex with her husband, or a man eating things to make his semen taste better for his girlfriend to drink, or a woman fucking herself with phallic vegetables.

I just don't want to hear about shit and/or sex in general, when I'm thinking about food. Nothing to do with gay men.

It's also a little homophobic to say that gay men as a demographic are starving themselves because they can't stop fucking, but also need to clean out their bowels for all the penetrative anal sex they're going to have. But apparently only in June?

I know men have sex with other men and am not disgusted by it in the slightest. What does it have to do with a meal preparation service though?

You clearly care enough to comment on this post.

This is a horrible comment, try being nice for a while. You might enjoy it