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Original poster

AIBU to find HelloFresh's Pride post grim?

309 replies

OrientalBay · 07/06/2026 22:36

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

OP posts:
fatphalange · 08/06/2026 17:09

Ah he’s because gay men are so promiscuous they are too busy shagging to the extent stopping to eat is secondary. And that’s before we get to the crass ‘our food will give you a clean shit so you can get back to shagging each other up the arse’ message. It’s just so lovely isn’t it. In reality, gay sex isn’t even all about anal sex. They probably don’t have it any more than hetero couples do!

DangerQuakeRhinoSnake · 08/06/2026 16:58

Nothingeverlastsforever · 08/06/2026 16:46

Dunno about that. When I’m making my lentil soup I just know that I’m going to be making a few trips to the toilet over the coming days. Still make it and eat it though!

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Would you mention it to your dinner guests though? Or keep it to yourself?

nopenotplaying · 08/06/2026 16:54

Gross. And what about the lesbians 🤔

Nothingeverlastsforever · 08/06/2026 16:46

RubyTrees · 08/06/2026 16:45

When people are preparing meals it's unlikely they're thinking about bowel movements. To deliberately link the two isn't just naff, it's plain stupid.

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Dunno about that. When I’m making my lentil soup I just know that I’m going to be making a few trips to the toilet over the coming days. Still make it and eat it though!

RubyTrees · 08/06/2026 16:45

Hotupnorth · 08/06/2026 16:24

"Grim" is so MN. This is just naff. Theres some very sensitive flowers around.

When people are preparing meals it's unlikely they're thinking about bowel movements. To deliberately link the two isn't just naff, it's plain stupid.

bloooooberry · 08/06/2026 16:45

DangerQuakeRhinoSnake · 08/06/2026 16:42

But do they do it while food shopping?

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not really the same thing lol... but yes i know of people who will want to eat in a certain way beforehand.

DangerQuakeRhinoSnake · 08/06/2026 16:42

bloooooberry · 08/06/2026 16:40

i know lesbian and hetero couples who do anal using a strap on

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But do they do it while food shopping?

bloooooberry · 08/06/2026 16:42

the pearl clutching on here is hilarious. as are the people who have tried to make this about halal meat and reform. it's ok to relax you know!

bloooooberry · 08/06/2026 16:40

BeUmberViper · 08/06/2026 11:29

Only gay men clean their anus for sex. Sure other people would but in pride then it's clear its aimed at them..so weird the advert

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i know lesbian and hetero couples who do anal using a strap on

flagpolesitta · 08/06/2026 16:38

Hotupnorth · 08/06/2026 16:24

"Grim" is so MN. This is just naff. Theres some very sensitive flowers around.

Yes, sick of seeing ‘grim’ used for everything on here

Hotupnorth · 08/06/2026 16:24

"Grim" is so MN. This is just naff. Theres some very sensitive flowers around.

Whosthetabbynow · 08/06/2026 16:23

heartsinvisiblefury · 08/06/2026 12:52

If they wanted to associate their company with shit they should have just invited people to try contacting their customer service.

🤣

Boomer55 · 08/06/2026 16:22

OrientalBay · 07/06/2026 22:36

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

Does all this matter, with the product, as to whether someone is gay/straight, whatever.?

Performative gesture marketing. 🙄

CarbootJunction · 08/06/2026 16:21

I can imagine the Mad Men in their suits, sitting around a table, patting each other on the back for thinking up that little bit of cheeky gayness.
Twats.

ElenOfTheWays · 08/06/2026 16:20

Imdunfer · 08/06/2026 15:28

As I've pointed out already so many of Gillette's perfectly reasonable male customers objected to being lectured to by their shaving product suppliers that they switched to other brands resulting in P&G writing down the brand value on their balance sheet by half a billion and then selling the brand.

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No. It was about a whole lot of NAMALTers getting butthurt when asked not to be part of the problem.

IdaGlossop · 08/06/2026 16:16

Surely it's not a good thing for relationships between men to be reduced to the nuts (!) and bolts of anal sex? It also plays up to a stereotype that wasn't accurate for lots of gay men even in the 1980s. Not impressed.

Whosthetabbynow · 08/06/2026 16:15

I wish those taking part in Pride events across the country all the best, but I think being forced to celebrate the sexual preferences of others rather diminishes the whole thing.

SmallandSpanish · 08/06/2026 16:10

Oh my god. That is truly disgusting

DangerQuakeRhinoSnake · 08/06/2026 16:08

I would really love to know how many new customers they've gained in the last 24 hours, and also how many they have lost.

ElenOfTheWays · 08/06/2026 16:08

AWeeCupOfTeaAndAnIndividualFruitTrifle · 08/06/2026 12:44

They would have been making comments about 'turd-burgling' and similar... so kind of, yes.

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I remember "uphill gardener" and "shit stabber" as particularly charming examples of this.

catspyjamas1 · 08/06/2026 15:57

Goatsarebest · 08/06/2026 10:57

It's not correct to say all publicity is good publicity as keeps being pushed by brand awareness campaigns. Marketing has to result in increased sales. Just because it's talked about as per this thread doesn't mean it is beneficial. It has to connect with someone who then buys the product. A classic would be where all boomers got offended by an advert and all the younger generation connect to the product because boomers were offended by the advert. That works. But these sort of ads don't do that. They are created within a bubble and sold to hierarchy within corporations who want to be seen as progressive and edgy. Hello Fresh should be focused on quality and value and know who their customers are. 9 perc decline in revenue last year, predicted another 6 to 9 percent this year. Shares at an all time low. They have significant challenges. Not sure this kind of publicity is going to help them.

ALL OF THIS! ☝️☝️☝️

EasternStandard · 08/06/2026 15:53

KnitFastDieWarm · 08/06/2026 15:13

It’s nothing to do with prudishness - I just don’t want to think about someone’s toilet habits or genitalia in the same context as food. Who that person is and who they have sex with is irrelevant.

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Yep.

catspyjamas1 · 08/06/2026 15:52

AmethystDeceiver · 08/06/2026 08:39

It's great marketing. I bet everyone on this thread has just given the company about 10 times as much headspace as you normally would. Well done Hello Fresh, and all of us helping to make them relevant by posting on this thread!

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The long of it: questionable brand impact, possibly negative.

The short of it: is anyone going to become a Hello Fresh customer because of that post? Unlikely. Could it impact people cancelling subscriptions? Likely. Again, negative impact.

Is it going to positively impact profitability? Probably not.

So, in actual proper Marketing terms, not great.

Leo800 · 08/06/2026 15:50

It’s vile. You just wonder where it will all stop. They’re getting vilified on SM.

catspyjamas1 · 08/06/2026 15:43

WetBandits · 07/06/2026 22:38

I hadn’t seen this so I looked it up. Fantastic marketing, 10/10 from me. What don’t you like about it?

Are you in Marketing by profession?

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