Page 2 | AIBU to find HelloFresh's Pride post grim?

OrientalBay · 2026-06-07T21:36:13+00:00

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

looselegs · 10/06/2026 13:28

NeelyOHara · 10/06/2026 09:18

The fact that it is advertising food is the difference, surely you can see that?

Show quote history

Can't see what the fuss is all about really...
Poo comes from food, we all know that....
🤷‍♀️🤷‍♀️

NeelyOHara · 10/06/2026 09:18

looselegs · 09/06/2026 12:22

But it's a bodily function that we all have..

Just like the 'labour poo' advert that's on at the moment....what's the difference?

Show quote history

The fact that it is advertising food is the difference, surely you can see that?

Imdunfer · 10/06/2026 08:28

looselegs · 09/06/2026 12:22

But it's a bodily function that we all have..

Just like the 'labour poo' advert that's on at the moment....what's the difference?

Show quote history

And I can't tell you just how delightful it was for that advert to be shown in a cinema that serves food in the auditorium and you're mid bite into your pizza.

See above for the protective value of the human disgust reaction, which we evolved due to people who ate poo dying before they could produce as many children as those who were disgusted by it.

EasternStandard · 09/06/2026 22:51

looselegs · 09/06/2026 12:22

But it's a bodily function that we all have..

Just like the 'labour poo' advert that's on at the moment....what's the difference?

Show quote history

What’s that advertising? Is it food?

JumpingPumpkin · 09/06/2026 22:25

looselegs · 09/06/2026 12:22

But it's a bodily function that we all have..

Just like the 'labour poo' advert that's on at the moment....what's the difference?

Show quote history

There's a very good reason that we have a disgust reaction when poo is mentioned in relation to food. If you don't have that disgust reaction you are highly likely to get sick as you won't take any steps to keep the two things separate.

looselegs · 09/06/2026 12:26

Imdunfer · 08/06/2026 09:50

I don't like the veiled reference to needing a high fibre diet for anal sex.

Show quote history

Many people may not realise you do....could save someone from an injury!

looselegs · 09/06/2026 12:22

EasternStandard · 08/06/2026 09:22

And associated it with poo, not the best for a food brand.

Show quote history

But it's a bodily function that we all have..

Just like the 'labour poo' advert that's on at the moment....what's the difference?

TheThirteenthFairy · 09/06/2026 09:45

AmethystDeceiver · 08/06/2026 08:39

It's great marketing. I bet everyone on this thread has just given the company about 10 times as much headspace as you normally would. Well done Hello Fresh, and all of us helping to make them relevant by posting on this thread!

Show quote history

Headspace, yes. But ordering some? Don't think so.

YourWinter · 08/06/2026 22:34

randomchap · 08/06/2026 14:32

Oh no, icon changed colours. Everybody panic

Show quote history

Panic? Lol

Amie09 · 08/06/2026 21:22

TempestTost · 08/06/2026 18:08

It's weird. More and more over the last year, the stuff that seems to be coming out of political progressive culture is really leaning hard into stereotyping. Be it around sexuality or race or sex, but especially sexuality and race.

And when I say that I mean the kinds of stereotypes that would have been seen as cringe or offensive back in the 90s and maybe even the 80s.

Show quote history

Yes I've noticed that too. I wonder why it is? It seems really counterproductive.

OtterlyAstounding · 08/06/2026 21:05

Crunchymum · 08/06/2026 13:33

<<<<<massively missing the point>>>>>>

I've got to page 4 and still cannot see if this is anatomically correct?

Does one need to take a poo before anal?

Edited

Technically, no.

Imdunfer · 08/06/2026 20:24

Imdunfer · 08/06/2026 20:20

It was the assumption that they might be that made them stop buying Gillette. The advert was very ill advised and destroyed the brand.

Show quote history

Should say brand value.

Imdunfer · 08/06/2026 20:20

ElenOfTheWays · 08/06/2026 16:20

No. It was about a whole lot of NAMALTers getting butthurt when asked not to be part of the problem.

Show quote history

It was the assumption that they might be that made them stop buying Gillette. The advert was very ill advised and destroyed the brand.

SauronsArsehole · 08/06/2026 19:37

Blimms · 07/06/2026 23:05

Hello Freshs SM post says:

“We know eating isn't always a top priority this month.
We respect that.
But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available.
Happy Pride”

It’s a reference to emptying the bowels in preparation for anal sex

Yeah no… that doesn’t need to be related to food 🤮

now, if they did a high fibre recipe plan push for prostate and bowel cancer awareness in men… even during pride month because men are terrible at looking after themselves when it comes to DRs … bring it on. Would be an amazing campaign.

but for anal sex… gay guys have that mostly figured out ime.

Amie09 · 08/06/2026 19:32

ohyesido · 08/06/2026 18:09

To be fair a lot of people who don’t know what HelloFresh is will do now, because of the outrage over this advert. So a fait accompli

But knowing what it is doesn't equate to buying their products. If your advertisement puts off your customers it's not much use

noblegiraffe · 08/06/2026 19:29

ohyesido · 08/06/2026 18:09

To be fair a lot of people who don’t know what HelloFresh is will do now, because of the outrage over this advert. So a fait accompli

Yeah, it's that bumsex company.

ohyesido · 08/06/2026 18:09

To be fair a lot of people who don’t know what HelloFresh is will do now, because of the outrage over this advert. So a fait accompli

TempestTost · 08/06/2026 18:08

TheLoneliestSnail · 08/06/2026 11:19

If this had been done ten years ago, there would have been outrage because it’s so offensive to gay people. What the fuck has happened in the world in the last few years? I don’t get it.

It's weird. More and more over the last year, the stuff that seems to be coming out of political progressive culture is really leaning hard into stereotyping. Be it around sexuality or race or sex, but especially sexuality and race.

And when I say that I mean the kinds of stereotypes that would have been seen as cringe or offensive back in the 90s and maybe even the 80s.

Error404FucksNotFound · 08/06/2026 18:07

PoundShopPabloEscobar · 08/06/2026 11:18

TBF, the joke itself is not a million miles away from the type of homophobic joke that was mainstream in the 80s and 90s.

I can see why people who lived through that era are having a bit of a "oh, no mate" reaction. It's the sort of dig a homophobic uncle might make. "Oh off the Pride are you? Hope you're eating a high fibre diet." Smirk.

Show quote history

Thats true. Anal sex jokes and jabs at gay people were plentiful back then and yes, it was homophobic.
Now we're seeing it all again only this time we're supposed to think its all cool and funny?

Shedmistress · 08/06/2026 17:53

Nothingeverlastsforever · 08/06/2026 17:30

Fucks sake it was a light hearted comment.

To your point, my DH does know I have IBS thanks. If I was preparing Hello Fresh I’d probably be mentioning it to him too

Show quote history

You'd tell your friends and family that after eating your soup you'd be waiting for it to come out the other end? Or for the Hello Fresh to come out the other end?

Classy.

DangerQuakeRhinoSnake · 08/06/2026 17:49

Nothingeverlastsforever · 08/06/2026 17:30

Fucks sake it was a light hearted comment.

To your point, my DH does know I have IBS thanks. If I was preparing Hello Fresh I’d probably be mentioning it to him too

Show quote history

Your DH is one thing. Dinner guests are quite another.

A potential customer base you don't know... well that's a huge gamble.

Just saying. Context is so important.

Nothingeverlastsforever · 08/06/2026 17:30

DangerQuakeRhinoSnake · 08/06/2026 16:58

Would you mention it to your dinner guests though? Or keep it to yourself?

Show quote history

Fucks sake it was a light hearted comment.

To your point, my DH does know I have IBS thanks. If I was preparing Hello Fresh I’d probably be mentioning it to him too

Papster · 08/06/2026 17:22

Apparently the follow up will be “Goes down like a shit sandwich”

Gloriia · 08/06/2026 17:14

Tbh all the podgy blokes ive seen bursting out of their skimpy outfits on these parades I think they most certainly are not only thinking about food but consuming great quantities.

Gloriia · 08/06/2026 17:12

If I was thinking about hello fresh this'd put me right off. Do we really need silly little comments about anal sex to promote somthing? Unless of course it's lube which this isn't. Wankers.