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Original poster

AIBU to find HelloFresh's Pride post grim?

309 replies

OrientalBay · 07/06/2026 22:36

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

OP posts:
LBFseBrom · 08/06/2026 05:01

MyKidsAreTooNoisy · 07/06/2026 23:42

Do you think young children will understand the joke?

Show quote history

Do people with young children use 'Hello Fresh'? I know nobody who does.

LBFseBrom · 08/06/2026 04:59

I don't see the point in 'Hello Fresh', frankly, and would never use but I looked at the advert you highlighted and don't know what you have found objectionable.

MoshpitAtMorrisons · 08/06/2026 04:30

rivalsbinge · 07/06/2026 23:25

I’d give them a massive swerve without even reading post that all of the meat they provide is halal so religiously slaughtered, for anyone using the food delivery brands gusto etc they all use RS meats. 🤮

Omg. I’ve never used them but this is awful!

Papster · 08/06/2026 04:27

RoseField1 · 08/06/2026 04:22

It's not suitable for an advert. It's not offensive, but it's inappropriate.

That makes sense

Papster · 08/06/2026 04:26

Darlia96 · 07/06/2026 23:30

If that's real it's pretty awful tbh
Im not prudish, I'm not homophobic, I'm just disgusted by an unfunny joke.
And when young children see the ad?

They won’t understand it.

RoseField1 · 08/06/2026 04:22

It's not suitable for an advert. It's not offensive, but it's inappropriate.

steff13 · 08/06/2026 04:21

To be fair, most of us do need more fiber. I thought it was funny.

Ohdearnotthisagain · 08/06/2026 03:43

Why is everything rushing to ask for a link to click posted by a stranger? Now I know how so many people end up with malware etc. on their devices.

It never ceases to amaze me how many links are shared on mumsnet. This is basic cyber safety, people.

askmenow · 08/06/2026 03:11

Hopefully this might be their " Jaguar" moment. Go woke, go broke.....

TempestTost · 08/06/2026 03:10

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

TempestTost · 08/06/2026 03:09

takealettermsjones · 07/06/2026 23:27

Weird. It doesn't make sense anyway... Why wouldn't eating be a priority any more just because it's Pride month?

The concept is that gay men are kind of slutty and care more about sex than diet.

AnythingFromAnyone · 08/06/2026 03:03

We tried using hello fresh twice and both times the food was off/rotten. Their customer service was atrocious. With that and now them talking about shitting for anal sex, I’m glad I don’t use this company.

My friends have had rotten food off them too.

YankSplaining · 08/06/2026 02:56

UnderMirkwood · 08/06/2026 00:57

Exactly. It's bad enough that now I will associate their food with defecation, excrement and taking it up the arse, but the fuckers cannnot even be bothered to spell fibre correctly to a U.K. audience. You can take your fiber HelloFresh and stick it up your own arse because none of your shitty meals are going anywhere near mine.

Show quote history

It’s not “to a UK audience” - it’s a German company posting in English on its own Instagram account. It’s not geared toward any particular nationality.

CamillaMcCauley · 08/06/2026 02:55

MyKidsAreTooNoisy · 07/06/2026 23:42

Do you think young children will understand the joke?

Show quote history

I don’t even understand the joke and I’m 50.

OtterlyAstounding · 08/06/2026 02:49

Are they suggesting that gay men are all starving themselves during pride month for some reason? That's...a little odd.

And no one needs to be made to think of anal sex and shitting when they're buying food. It's crass and quite literally distasteful, and also catering to a very tiny demographic, some of whom might be offended by it rather than amused.

Amie09 · 08/06/2026 02:41

fiveflames · 08/06/2026 01:49

I get hello fresh (reluctantly as I’m overwhelmed and producing meals for big hungry family a pain).

This ad is just really weird. I’d have thought that they’d have celebrated pride with some colourful veg. Not sex references and weird statements about eating.

Yes some rainbow coloured vegetables would have been much better!

fabstraction · 08/06/2026 02:00

Gross. Not at all what I want to associate with food. To be fair, I was never going to be their customer anyway, but this certainly doesn't make me want to sign up.

fiveflames · 08/06/2026 01:49

I get hello fresh (reluctantly as I’m overwhelmed and producing meals for big hungry family a pain).

This ad is just really weird. I’d have thought that they’d have celebrated pride with some colourful veg. Not sex references and weird statements about eating.

UnderMirkwood · 08/06/2026 00:57

AlcoholicAntibiotic · 08/06/2026 00:37

They can’t even spell fibre correctly.

Exactly. It's bad enough that now I will associate their food with defecation, excrement and taking it up the arse, but the fuckers cannnot even be bothered to spell fibre correctly to a U.K. audience. You can take your fiber HelloFresh and stick it up your own arse because none of your shitty meals are going anywhere near mine.

noblegiraffe · 08/06/2026 00:56

Their customers are people who are too knackered to go to Sainsbury’s and buy ingredients for a meal, let alone sex that requires any sort of prepping.

Very odd.

Renamedefault · 08/06/2026 00:42

It’s almost like they deliberately said something edgy so it would be sent round social media and discussed on internet forums, or something.

ElenOfTheWays · 08/06/2026 00:40

SabrinaThwaite · 07/06/2026 23:53

For a bonus, use the code BOTTOMSUP for a discount.

I shit you not.

😂

AlcoholicAntibiotic · 08/06/2026 00:37

They can’t even spell fibre correctly.

frecklejuice · 08/06/2026 00:35

That’s grim, I don’t want to think about anyone shagging when I’m deciding what to have for dinner!

ElenOfTheWays · 08/06/2026 00:33

Blimms · 07/06/2026 23:05

Hello Freshs SM post says:

“We know eating isn't always a top priority this month.
We respect that.
But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available.
Happy Pride”

It’s a reference to emptying the bowels in preparation for anal sex

😮OMG! 😂