AIBU to find HelloFresh's Pride post grim?

I can’t get offended by that, it’s quite funny. It’s nice to see LGBTQ+ matters being talked about openly, even if it is in a silly way.

Are people really that offended by the concept of gay sex in 2026?

Maybe although it doesn’t always work.

I was put off by the spelling.

It’s FIBRE.

Pride is now about sex, not sexuality or sexual orientation.

I like pride, I like gay relationships. I did ew at the thought of eating high fibre to prepare for lots of anal sex if I understood that right.

It's just not necessary. And it's a bit weird to suggest that's all that pride is about, rather than the true loving and committed relationships I think of with the event.

Worth a read…..

https://spectator.com/article/the-tyranny-of-pride-is-coming-to-an-end/

Well like it or not, this very post is adding to their campaign and exactly what they wanted.

It's marketing. Say something controversial. Get people moaning about it. And BINGO! More free publicity!!

It says "Hello Fresh" in the title which has now been read by 1000s of people.

That should say shit company. Stupid puritanical autocorrect

Hello Fresh are a shut company with dubious ethics. The fact that they have resorted to send people round knocking on doors to flog their dreadful service should give an indication of how terrible they are!

Young children won't understand it.

Gerald Ratner got a lot of headspace with his M&S prawn sandwich remark, but it didn't do his sales much good, which surely is the point of marketing?

Pride isn't just about gay men having sex. Why do advertising companies always think that?

Anyway, it's getting them loads of free advertising (like this post) so it's done the job.

I think it's tacky but sex seems to be brought into everything these days.

Hello Fresh were found to be employing child migrants in their factories .. not surprising they've engaged in this homophobic marketing

I didn’t know that - thankyou for highlighting. I’d been considering trying one of these companies - won’t bother now!

Well that puts the term used to describe those, who stockpile ahead of coming catastrophes in a very different light...
All we need to do now is collect them together at a Center Parcs location on a Friday night.

Yeah that was my thinking too. Food and poo is a grim combo, but it’s also playing up to stereotypes about gay men’s sexual behaviour.

It’s made me LOL.

And they say romance is dead

It's great marketing. I bet everyone on this thread has just given the company about 10 times as much headspace as you normally would. Well done Hello Fresh, and all of us helping to make them relevant by posting on this thread!

😂 😂

Yep

Too late to edit my previous post….what I meant to add was ……

I think every corporate/company feels compelled to support Pride be it on websites or social media. We seem to have lost our way in understanding any civil society should be tolerant of peoples differences and actively promoting or alluding to a more sexual agenda, as in the Hello Fresh advert is not inclusive it is pushing our boundaries to see how much we will accept.

Absolutely fucking revolting. The world is awful now.

I think every corporate/company feels compelled to support Pride be it on websites or social media. We seem to have lost our way in understanding any civil society should be tolerant of peoples differences and actively promoting or alluding to a more sexual agenda, as in the Hello Fresh advert.

Growing up in the 60s and 70s innuendo was often at the core of British humour. Some was funny some not so. The Hello Fresh advert is very Carry On Film humour. Interestingly those films would be considered offensive in today’s woke culture but also interesting that some of Pride is awash with overtly sexual/fetish people.

I suspect every corporate is trying to be edgy when expressing their support for Pride.

Loads do. I deliver them