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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to find HelloFresh's Pride post grim?

309 replies

OrientalBay · 07/06/2026 22:36

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

OP posts:
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DangerQuakeRhinoSnake · 13/06/2026 12:30

Polluted by something, alright.

Anyahyacinth · 13/06/2026 09:55

OrientalBay · 13/06/2026 08:32

The character list is like a tick box of Channel 4 favourites: drag queen, trans woman, prostitute. I’ll pass thanks.

It really isn't...another example of being polluted by prejudice...and obsessed by sex (that others may or may not be having)

OrientalBay · 13/06/2026 08:32

Anyahyacinth · 12/06/2026 18:21

Have you thought about watching TipToe OP?

The character list is like a tick box of Channel 4 favourites: drag queen, trans woman, prostitute. I’ll pass thanks.

OP posts:
MyLimeGuide · 12/06/2026 19:44

Bloody hell im NEVER going back to hello fresh now.

SewTay · 12/06/2026 19:18

I am as sure as I can be that I live my life in a tolerant and inclusive way.

But I find this unnecessarily crude. Fresh meals are great and I see no need for the gratuitous sex reference. Nothing to do with disliking gay men. It’s reducing them just to people who have anal sex. Not sure I would love that representation if I were gay.

It is an extreme version of me not liking say, people wearing microscopic swimwear in normal shops and restaurants during a heat wave for example. Or don’t snog on a packed tube train. It is about appropriateness of behaviour. Is that not ok to say that these days?

I think it is a real shame where if you want to uphold certain standards of decency and class, you are automatically labelled a bigot. I think we need to have better standards for ourselves as people, and not just aim for the lowest possible levels of behaviour.

Anyahyacinth · 12/06/2026 18:24

aberamagold · 11/06/2026 14:12

Nobody wants to know the nitty gritty details of other people's sex lives.
FGS stop bringing it to work/parading it on the streets/putting it into adverts for food.

Its only the sexual mind which views this advert which had no pictures this way..it was about eating more fibre ...it seems its what you bring to the advert here.

No outrage for sexual images of women selling absolutely everything?

Anyahyacinth · 12/06/2026 18:21

OrientalBay · 10/06/2026 22:31

It’s so easy to dismiss people with accusations of pearl clutching. I’m heartened to see that most respondents here find this campaign appalling. Go ahead and call us all Mary Whitehouse if it makes you feel good about yourself though.

Have you thought about watching TipToe OP?

BlueSherbet · 11/06/2026 14:20

aberamagold · 11/06/2026 14:12

Nobody wants to know the nitty gritty details of other people's sex lives.
FGS stop bringing it to work/parading it on the streets/putting it into adverts for food.

I agree with you.

aberamagold · 11/06/2026 14:12

BlueSherbet · 11/06/2026 10:18

lol people are tolerant of homosexuality until confronted with the nitty gritty details!

Nobody wants to know the nitty gritty details of other people's sex lives.
FGS stop bringing it to work/parading it on the streets/putting it into adverts for food.

aberamagold · 11/06/2026 14:09

Slightyamusedandsilly · 11/06/2026 11:14

I'd say those of us that eat bran flakes, all bran, anything at all that is high fibre do it deliberately for that reason. And totally unlinked to anal sex.

Er no - some of us just like bran flakes.

DangerQuakeRhinoSnake · 11/06/2026 13:05

Slightyamusedandsilly · 11/06/2026 11:14

I'd say those of us that eat bran flakes, all bran, anything at all that is high fibre do it deliberately for that reason. And totally unlinked to anal sex.

Err.. it wasn't us who linked it to anal sex though, was it?

DangerQuakeRhinoSnake · 11/06/2026 13:03

AWeeCupOfTeaAndAnIndividualFruitTrifle · 10/06/2026 22:49

But most of us don't solely choose to eat food with our primary motivation being the joy of eventually being able to poo it out.

Just like none of us get excited about the idea of having babies purely so that, in 80-100 years' time, they can have a lovely funeral.

Brilliant! 👏😂

AWeeCupOfTeaAndAnIndividualFruitTrifle · 11/06/2026 13:02

Slightyamusedandsilly · 11/06/2026 11:14

I'd say those of us that eat bran flakes, all bran, anything at all that is high fibre do it deliberately for that reason. And totally unlinked to anal sex.

Really? You don't actually like bran - you only eat it to help you poo?

Even so, bran is only one specific foodstuff with a, ahem, specialist reputation... HF are trying to sell vegetables with the same justification, but surely they're a very normal, major staple of most people's everyday diet anyway?

Everanewbie · 11/06/2026 12:07

BlueSherbet · 11/06/2026 10:18

lol people are tolerant of homosexuality until confronted with the nitty gritty details!

Well I'm quite tolerant of heterosexuality until confronted by graphic detail of niche and often considered taboo acts, in a very unexpected place when thinking about what I am going to cook for dinner.

ScrollingLeaves · 11/06/2026 11:59

EleanorPeck · 11/06/2026 08:26

Well said @BlueLegume I agree 100%.

Seconded

Zov · 11/06/2026 11:53

BlueSherbet · 11/06/2026 10:18

lol people are tolerant of homosexuality until confronted with the nitty gritty details!

Ludicrous comment. The majority of gay men don't even engage in anal sex anyway.

HTH.

Slightyamusedandsilly · 11/06/2026 11:14

AWeeCupOfTeaAndAnIndividualFruitTrifle · 10/06/2026 22:49

But most of us don't solely choose to eat food with our primary motivation being the joy of eventually being able to poo it out.

Just like none of us get excited about the idea of having babies purely so that, in 80-100 years' time, they can have a lovely funeral.

I'd say those of us that eat bran flakes, all bran, anything at all that is high fibre do it deliberately for that reason. And totally unlinked to anal sex.

BlueSherbet · 11/06/2026 10:18

lol people are tolerant of homosexuality until confronted with the nitty gritty details!

EleanorPeck · 11/06/2026 08:26

Well said @BlueLegume I agree 100%.

BlueLegume · 11/06/2026 08:03

@Shedmistress thank you. I completely agree. Queer theory is everywhere but disguised as ‘be kind’, be inclusive. Sadly many people frame the whole ‘be kind’ mantra as being progressive. It isn’t. It is about reframing society. Reframing our moral compasses to believe if we do not go along with it we are regressive bigots. We are not. We want women and men to have the right to privacy in single sex spaces. We want children to be safeguarded from information they do not need until it is appropriate to educate them into growing up. Endless progress flags and marches with people in fetish gear and furries is wholly inappropriate for children to see.

Every western culture has been infiltrated by the Trojan Horse of ‘be kind’. The reality is every institution has been captured. It is not a nice time to witness. There is nothing ‘kind’ about women losing rights to pander to men with fetish. Young women opting out of being women. History will not look back on this time well. Social contagion gone mad all in the frame of progression.

Shedmistress · 11/06/2026 07:46

Bleachedjeans · 11/06/2026 07:12

I think it would be meaningless to young children.

Unfortunately queer theory is all about facilitating the opportunity to 'explain' to kids who don't 'understand' which breaks down the norms. It is the feature not the bug.

Bleachedjeans · 11/06/2026 07:12

Darlia96 · 07/06/2026 23:30

If that's real it's pretty awful tbh
Im not prudish, I'm not homophobic, I'm just disgusted by an unfunny joke.
And when young children see the ad?

I think it would be meaningless to young children.

AWeeCupOfTeaAndAnIndividualFruitTrifle · 10/06/2026 22:49

looselegs · 10/06/2026 13:28

Can't see what the fuss is all about really...
Poo comes from food, we all know that....
🤷‍♀️🤷‍♀️

But most of us don't solely choose to eat food with our primary motivation being the joy of eventually being able to poo it out.

Just like none of us get excited about the idea of having babies purely so that, in 80-100 years' time, they can have a lovely funeral.

OrientalBay · 10/06/2026 22:31

bloooooberry · 08/06/2026 16:42

the pearl clutching on here is hilarious. as are the people who have tried to make this about halal meat and reform. it's ok to relax you know!

It’s so easy to dismiss people with accusations of pearl clutching. I’m heartened to see that most respondents here find this campaign appalling. Go ahead and call us all Mary Whitehouse if it makes you feel good about yourself though.

OP posts:
SwingTheMonkey · 10/06/2026 21:24

looselegs · 10/06/2026 13:28

Can't see what the fuss is all about really...
Poo comes from food, we all know that....
🤷‍♀️🤷‍♀️

I don’t like to think about food and poo at the same time though. Do you?