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Cop a Feel - new advert

139 replies

50sandFabulous · 05/06/2026 10:37

"Hey guys and gals, and non binary pals..... remember to check your chest"

If you can't manage to say the word BREAST, when you are urging women to check their breasts, then quite frankly, you can Fuck Off.

New radio advert - GAH.

OP posts:
Nemorth · 05/06/2026 13:32

I don’t mind the guys, gals, non binary pals part I DO mind they don’t say breast. It’s the breast we need to check, not the chest.

Additup · 05/06/2026 13:31

itsmycheese · 05/06/2026 10:59

Men can get breast cancer too. In their chests.

Men get breast cancer in their breast tissue you lemon !!!

Ibi · 05/06/2026 13:31

Rightsraptor · 05/06/2026 13:28

I see they put 'guys' before 'gals', which is surely wrong way round, given the stats.

I’ve never heard the saying gals and guys, it’s always guys and gals surely? A bit like salt and pepper or left and right.

Treetopssofee · 05/06/2026 13:30

VaultandSinagain · 05/06/2026 13:22

I was clearly told to check my chest after having breast cancer - because you can get breast cancer in your skin, your pectoral muscles, your sternum, your ribs, your lymph nodes, your chest wall etc. That is where mine was - the skin and chest wall. I found it.

Yes, breast tissue goes higher and wider than most people realise

But when they won't say BREAST tissue, they are not adequately communicating that.

Ibi · 05/06/2026 13:28

VaultandSinagain · 05/06/2026 13:22

I was clearly told to check my chest after having breast cancer - because you can get breast cancer in your skin, your pectoral muscles, your sternum, your ribs, your lymph nodes, your chest wall etc. That is where mine was - the skin and chest wall. I found it.

That’s really interesting, I had no idea. For me, saying check your chest is much clearer in that respect then. In my head, checking your breast would be just the protruding bit. Mine don’t reach to my armpits!

Very much in the minority by the sounds of it, but I do say chest interchangeably with breast. I’m not sure I’ve ever called mine breasts. Boobs yes, chest yes (when in more polite company!).

Rightsraptor · 05/06/2026 13:28

I see they put 'guys' before 'gals', which is surely wrong way round, given the stats.

ThatWriterInTheCorner · 05/06/2026 13:23

The version of the advert I heard says "breasts, chest and pecs'. So covering all bases there.

VaultandSinagain · 05/06/2026 13:22

I was clearly told to check my chest after having breast cancer - because you can get breast cancer in your skin, your pectoral muscles, your sternum, your ribs, your lymph nodes, your chest wall etc. That is where mine was - the skin and chest wall. I found it.

BoredZelda · 05/06/2026 13:20

Isn’t it just the word lends itself to being paired with “check” not sure why you think it runs deeper than that, and why you care?

Viviienne · 05/06/2026 13:17

Lavendersmell · 05/06/2026 11:07

Breasts and pecs then.
Chest are just largearea of body.

It's like saying check your pelvic region instead of testicles for testicular cancer

This. 'Chest' is ridiculous, it refers fo a large area with different anatomical structures. Breast is fine.

As an aside I hate the name 'cop a feel' I understand the woman who started it has sadly died so no disrespect but cop a feel sounds so inappropriate.

Treetopssofee · 05/06/2026 13:17

Quine0nline · 05/06/2026 10:45

A good friend is a consultant specialist g in male breast cancer. Women have breasts, men have breasts - is this some curtain twitching.lowrr middle class euphemism?

Sure,

And they also both have chests: ribs, intercostal muscles, lungs etc...

Chest health is very important: see your GP if you have a persistent cough!

Breast checks are NOT chest checks! Different part of the body. Adjacent maybe, but VERY different

Rachelshair · 05/06/2026 13:15

OtterlyAstounding · 05/06/2026 11:20

Personally I find the 'cop a feel' language pretty gross too. That's the sort of thing misogynistic men use in a derogatory way to talk about groping or fondling a woman. Often without her consent.

So nice for a charity to sexualise a medical issue by using misogynistic language.

That aside, 'Everyone - even men! - should check their breast tissue for lumps' seems like it covers all the bases without offending anyone.

I agree, I really dislike that language too, it's like a Carry On film. A woman would never say "cop a feel." It's gross!
I don't think any man would check his breast tissue as a result of a radio ad, even if it was clearly explained.

smallglassbottle · 05/06/2026 13:10

The chest is a completely different part of the anatomy. If you were 'checking your chest' you would be ensuring that your breathing is okay, no wheezing, no coughing up sputum, no difficulties getting a breath, including on exertion and no continuous cough.

If you were checking the area on the outside of the chest that would be checking for rashes, inflammation, no sucking in of the area around the ribs, no deformities, no dodgy moles on the skin.

The breasts are a totally different thing, different tissue, different functions, different anatomy.

We're back to the 'front hole' language aren't we? I thought all this had been sorted out.

Wtf do they call the ovaries? Internalised golf balls? Spherical blobules? Egg boxes?

The Pouch of Douglas is a bloody handbag no doubt 🙄

OtterlyAstounding · 05/06/2026 13:06

TheThirteenthFairy · 05/06/2026 12:54

When the ghastly Cop A Feel came into being I wrote to them and told them 'copping a feel' is done to women and girls by men and boys and it is groping them against their will. An example would be when you think they wanted a hug, but no, they copped a feel. A woman cannot Cop A Feel of her own breasts. I am only glad they didn't call their campaign Touch Them Up.

It's really awful. I'm surprised that charities don't have a 'spread your legs' campaign for cervical smears. I wonder what they'd come up with for prostate checks (although I have to think they'd be less offensive to men).

TheThirteenthFairy · 05/06/2026 13:06

When the ghastly Cop A Feel campaign appeared I wrote to them, an actual letter telling them that a woman cannot cop a feel of her own breasts. This is something done to her against her will by blokes, who think it's a splendid idea. I got no reply but I suppose we should all be glad that it didn't occur to them to call their campaign Touch Them Up.

WheretheFishesareFrightening · 05/06/2026 13:03

BauhausOfEliott · 05/06/2026 11:06

Men also get breast cancer. 'Chest' covers the bodies of everyone who gets breast cancer, men and women. It's not excluding anyone who is at risk.

I had to have treatment for a breast condition fairly recently and when I was having my mammogram (the first one I'd ever had) I mentioned to the radiographer that it seemed to me like it would be difficult to do them on very flat-chested women and she said 'Oh, we have loads of ways of doing them - I scan men on a daily basis too so we're used to adapting the process'. So it's not a bad idea at all to encourage men to check themselves too and remind them that it's not just women who need to keep an eye on this stuff.

If you don't believe that being non-binary is a real thing, of course that's up to you and it's a valid opinion to hold. But surely, even if you don't think it's real, you would still want people who do identify that way to check themselves for signs of cancer? And to be covered by public health campaigns? You don't have to accept someone's identity/label/whatever but surely you'd rather they didn't die of cancer.

Why do you call it breast cancer? Wouldn’t chest cancer be more accurate by that logic. And why did you say you had a breast issue - you had a chest issue.

Further question, how should I or anyone else differentiate between chest pain and breast pain (very different indicators!) or a chest infection and an infection in my breast? The questions apply to anyone who have chest/breasts/pecs (to quote a PP who is actually suggesting inclusive wording).

OtterlyAstounding · 05/06/2026 13:02

DeftGoldHedgehog · 05/06/2026 12:04

Does it really say "Cop a feel?" That would be the objectionable part for me!

Sounds like a licence to er, check someone else's breasts without their permission.

Edited

I don't know why charities choose such sleazy taglines. It minimises the issue, and makes a mockery out of it.

I don't want someone to 'cop a feel', and that phrase has negative associations for me as a thing that sleazy, misogynistic men say, so it's massively off-putting.

VickyEadie · 05/06/2026 12:58

itsmycheese · 05/06/2026 10:59

Men can get breast cancer too. In their chests.

It's in their breast tissue. A good friend eventually died from it. He had no issue with calling it breast cancer.

TheThirteenthFairy · 05/06/2026 12:54

When the ghastly Cop A Feel came into being I wrote to them and told them 'copping a feel' is done to women and girls by men and boys and it is groping them against their will. An example would be when you think they wanted a hug, but no, they copped a feel. A woman cannot Cop A Feel of her own breasts. I am only glad they didn't call their campaign Touch Them Up.

Sadcafe · 05/06/2026 12:22

VaultandSinagain · 05/06/2026 12:06

No, that’s far too vague. Breast tissue goes right up close to your collar bone and into your armpits. I’ve had breast cancer three times and each time it was invisible on mammogram, even though the tumours were large. It often can’t be felt- again, even if the tumours are large. But do what you can and flag anything that is unusual, and try to insist they take it seriously. I had two breast consultants say there was nothing wrong with me on two of my diagnoses.

Edited

Absolutely, but everyone should be encouraged to check.

5128gap · 05/06/2026 12:20

ChocHotolate · 05/06/2026 10:47

Usually I agree on these sorts of subjects where the word women is erased. But on this one I am not fussed.
I think it’s because:
This is a charity, not NHS
Men can (rarely) get breast cancer so checking is probably a good thing to do

Then it would be better to say check your breasts. Breast has a long history as a unisex word (breast plate) so just pointing out men also have breast tissue would do. Using a word for something else (chest isnt the same as breast tissue) is confusing.

DreamyScroller · 05/06/2026 12:11

If someone identifies as "non binary".... that is, they dont feel they fit the stereotypical masculine/feminine associated with their sex, (what used to be called androgynous), they are still biologically either male or female.

MagpiePi · 05/06/2026 12:11

I checked my chest and it’s full of gold dubloons…

Yo ho ho me hearties!!

Pirates Danny GIF by Parco La Quiete
VaultandSinagain · 05/06/2026 12:08

DeftGoldHedgehog · 05/06/2026 12:04

Does it really say "Cop a feel?" That would be the objectionable part for me!

Sounds like a licence to er, check someone else's breasts without their permission.

Edited

It’s CoppaFeel, set up by a very young woman. She died of breast cancer in the last couple of years.

VaultandSinagain · 05/06/2026 12:06

Sadcafe · 05/06/2026 11:59

Maybe we need to start saying check the area surrounding your nipples, I fully agree that this obsession with having to non feminise things because it may offend people needs to stop, though I’d also agree that encouraging everyone to check for potential signs of breast cancer is far more important than worrying about what they are called

No, that’s far too vague. Breast tissue goes right up close to your collar bone and into your armpits. I’ve had breast cancer three times and each time it was invisible on mammogram, even though the tumours were large. It often can’t be felt- again, even if the tumours are large. But do what you can and flag anything that is unusual, and try to insist they take it seriously. I had two breast consultants say there was nothing wrong with me on two of my diagnoses.