Cop a Feel - new advert

And? It’s still breast cancer. Kris Hallenga was also diagnosed with metastatic breast cancer from the start. No primary diagnosis. She named the charity.

In my view, the much bigger issue is that routine breast self-examination is NOT supported by research evidence. It has not been shown to improve breast cancer survival rates, and risks doing more harm than good. There's a Cochrane Review if anyone's interested:

https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD003373/full

I'm a doctor and I don't promote routine breast self-examination for this reason.

The name isn't aging well

It's like it's targetting 90s / 00s ladettes, not today's population, so it's wild that they persevere with the whole friendly SA being a bit of a larf name, whilst also being too prissy to call breast tissue by it's name?

It's an odd paradox

“Cop a feel” 🤮

Who wrote that? Benny Hill as he chases the “nurses” in his wheelchair in the 1970s?

No woman has ever said she needs to “cop a feel” of her own breasts to check for lumps. This campaign was written by a perve in his 80s.

This is why the "awareness" they should be spreading is

Everybody can have breast tissue
Breast tissue can be found in these parts of the body
These are the signs and checks to check for abnormalities of breast tissues

These are not chest abnormalities
Chest abnormalities are a whole different thing
They are abnormalities of breast tissue.

Misconceptions about breast tissue can only be magnified by firms like cops feel telling us that we can't conceptualise breasts being anything other than boobies!

Is it fine? I don't think something that usually refers to misogynistic objectification of women's bodies is ideal. Why use a name that's off-putting and generally refers to groping? Should we be laughing with young people about the objectification of women?

You can get breast TISSUE there, and breast cancer in the breast tissues

Cancer of the bones or muscles or other cells that make up the chest are not primary breast cancers

A charity whose sole aim is to raise awareness about BREAST cancer

Should be explaining what breast tissue is and where it is

Do you realise that you can get primary cancers of the chest wall? Which do not present or progress like breast cancers at all?

No, you can get breast cancer in the chest wall. I have it. We’re not talking about sarcoma.

Landing page of their web page says

“We’re CoppaFeel!, the UK’s only youth-focused breast cancer awareness charity. And we want you to check your chest.”

And also “The word ‘chest’ is inclusive of all bodies and genders. When we need to be clinically accurate we use the word ‘breast’”

Yes but saying chest is better than breast, when in society we stereotypically see breasts as the big (or small) things attached to a woman’s chest. It’s really not that big s deal

Awareness of cancers of the actual chest wall are also being diluted and muddied here. Things like sarcomas etc

There is nobody that this wimpy messaging benefits

BREAST

That's right class

Men have BREAST tissue too
And can get BREAST cancer

And the awareness to raise in this case is what?

Say it with me?

That men have _ tissue too?

Anyone?

Yeah whole body checks are important too. Any changes are worth noting etc etc....

Your chest wall goes right to your spine on your mid back though, it's not a clear message about the best way or main places to check for BREAST tissue changes though

To be fair men can get breast cancer too, but wouldn't class themselves as having breasts, even though they do. It's just awareness raising from a charity.
Breast tissues is much more of your neck, chest and underarms than just your boobs too!

If you were checking the area on the outside of the chest that would be checking for rashes, inflammation, no sucking in of the area around the ribs, no deformities, no dodgy moles on the skin.

All of those can be signs of breast cancer. though. A small lump on the skin as opposed to a mole.

Tell that to copafeel then

Male breast cancer is BREAST cancer.

Explaining that BREAST tissue can be present on men, on women who have had mastectomies, and that BREAST tissue can be present right up to the neck, and throughout the underarms, targets everyone it needs to.

You can't tell people who don't think they have BREAST tissue, that they in fact do have BREAST tissue, without saying BREAST tissue FFS

Yes but men without breasts are less likely to see it and see it applies to them. Chest includes everyone - and anyone can get breast cancer.

Men can get breast cancer too.

The name is fine. It’s meant to be a bit controversial. I admit I did a bit of a double take when I first was aware of it, though.

And the campaign, which is famous, as is its creator - there was a BBC documentary about her - is aimed at young people. She was only 23 when she had metastatic breast cancer.

Your breast tissue will reach into your armpits, though. It extends much further than you think. I was only a 32A and got occult breast cancer - not detectable on scans.

I think the name is intentionally provocative to draw attention - my understanding is they focus on early detection of breast cancer. I know a woman who supported it because her cancer had metastasised by the time it was detected, she very sadly died at the age of 38. I don't mind the name if it works to get people talking.

Because you're checking for signs of BREAST cancer
Because things should be clear for people who have learning disabilities or who don't have English as their first language
Because it's another step in erasure of naming any female body parts like it's some kind of taboo
Are men told to check their "groin" for testicular cancer? No they are told to check their testicles