Cop a Feel - new advert

No but they're not

That's the point

People aren't being told to check for breast cancer
Or told where breast tissue is found
Or what it is

It's been watered down and cutsied into nonsense that AVOIDS the whole point!

But the baby talk is unsurprising when you take a look at the patrons and events, Cop a feel has turned into a bit of a pet project for 90s/00s ladette era DJs / presenters who still think they're a bit "cheeky ooo err"

It used to be a decent charity. I liked the text reminders. But it's been turned into a joke that's on the one hand too cool for school to the point of missing the points whilst at the same time being overly prissy and wimpy

And half their events barely mention BREAST CANCER any more

But if they then did a men’s campaign you’d take offence to it.

Imagine being upset that people are being told to check for cancer

It's baby talk about a grown-up issue

When it comes to cancer they should talk to adults like they're adults, regardless of sex or gender identity

The and non binary pals, is a bit cringe, but I suppose it rhymed with gals so they were quite pleased it, lol.

Well it’s check your breast for everyone.

biological men and woman get breast cancer - gender identity doesn’t come into this one.

My male colleague had breast cancer in a very female dominated workplace. He was was extremely good at promoting the check your breast afterwards.

I agree that men need their own campaign too but women have loads of their own campaigns and have done for years.

This is just 1 that has decided to try and incorporate both.

I don’t see anything wrong with it.
If all of a sudden loads of women stop checking their breasts as they don’t realise the campaign is for them, then I’d understand.

If this shares awareness that everyone should be checking their breasts and surrounding areas and not just women, then that’s great.

And having campaigns that are aimed just at men and just women should continue too.

Because they want to include everyone? 🤷‍♀️

Because men can get breast cancer and rarely check for it. I think it’s a good advert.

The charity itself says:

“The word ‘chest’ is inclusive of all bodies and genders. When we need to be clinically accurate we use the word ‘breast’”

So they are using chest for so called inclusivity. They have said so. So all this talk of the chest being relevant isn’t why they use the word. It’s mad as everyone knows what breast cancer is and they would be more inclusive if they were to make clear that both sexes can get it, but that it is more common in women. I was put off by tbe guys and gals and the stupid voice of the ad too.

But men need their own campaign.

It should be shoved into women's because it's a different campaign.

Yes. My friends husband had it. They hated that the breast clinic decor was pink.

I seriously disagree with the chances made to language recently – especially that relating to women – in the interests of ‘inclusivity’. But I have never understood the need to use ‘chest’ instead of ‘breast’ to be ‘inclusive’. All humans, male and female, have breasts. What possible need could there be to use ‘chest’ when we mean ‘breast’???

Awareness of breast cancer is a good thing and to try to get people who might not engage is fine but does it have to be a "carry on" W

ooagh get em aht, let the nurseries have a good feel, nudge nudge wink wink, Allo dahlin' message?

Women know to check their breast because there have been hundreds of campaigns telling women t check their breasts.

So we should stop telling women now should we?
WTF

In the UK, the lifetime risk of developing breast cancer is about 14% (1 in 7) for women born in 1961. The lifetime risk is less than 0.1% for men [NICE, 2023].

Men need to focus on prostrate information

• Prostate cancer is the most commonly diagnosed cancer in the UK.
• More than 64,000 men are diagnosed with prostate cancer every year.
• More than 12,000 men die from prostate cancer every year.
• 1 in 8 men will be diagnosed with prostate cancer in their lifetime.

Women's breast cancer shows in a different way to men's and the check will be different due to breast tissue and milk ducts.

Public Health Campaigns should do everything to reach their target demographic. That includes using clear language for people who are less fluent in English and imagery that explains the campaign for people who absorb information better that way.

Yes, very rarely a man gets breast cancer but men's breast cancer checks would be different from women's and it should not dilute a campaign geared towards the demographic who are incredibly more at risk.

Men with breast cancer call it breast cancer.

The step before that is to spread awareness to men that they have breast tissue. Otherwise what are they checking for?

No one calls men’s chests breasts, they might have breast tissue but they are known as chests.
Man-boobs is a well known insult.

Women have pectoral muscles but we don’t highlight women’s pecs because that’s seen as masculine.

The advert is just trying to save lives by making sure both men and women check for lumps.

If saying chest instead of breast means more people check and more lives are saved, then I’m all for it.

I’m assuming this isn’t going to stop you from now checking your breast for lumps but it may make someone do it.

We have multiple adverts saying breasts and so I don’t think this one advert is going to negatively affect women.

Oh please

Infantising men like that isn't going to empower them to look after their health

If men can cope with having nipples, and we don't go around calling them "chest you-know-whats 🤭", I think they can also handle being told that they have breast tissue

Talking down to people about medical and health issues is not an effective public health strategy

Breast sounds quite feminine and insulting to men.

Saying chest is much better suited to both men and women.

It’s also not just the breasts you should be checking for lumps either, it’s under the armpit etc and people may not associate breast tissue with that.

I think saying non-binary people is absolutely ridiculous though.
If you don’t ’have a gender’ and assume that means you’re immune from breast cancer then you’re an idiot and probably won’t bother checking anyway.

You are very deliberately not seeing that you get breast cancer in breast tissue.

If they are trying to raise awareness amongst men then I would have thought an advert aimed at men would be good. Most men will ignore this advert.

I do agree with you OP and rolled my eyes when I heard the ad, would certainly never donate to them. Language needs to be simple, it’s breast cancer, check your breasts. We all have breast tissue so use the correct term.

They do have a second ad where they mention breasts though, but it’s the shorter chest ad
that seems to be played the most.

Yes, and that’s exactly what I have. BREAST cancer - a tiny subcutaneous lump on my chest.

How interesting. I did not know this. I shall read that report. Thank you. There are a lot of campaigns, such as Feel it on the First.

Yes

BREAST cancer

Breast

Exactly