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Gail’s Bakery - is it really all that?

370 replies

BarrellChested · 18/05/2026 23:24

When a Gail’s Bakery opened within walking distance of the office where I worked, people could barely contain their excitement. It felt like something magical had been bestowed on us, and I maybe got caught up in the hype.

I was aware of Gail’s before, of course, but had never been to one.

The great day arrived - a few of us went over and it was…… fine. Nice coffee and a decent enough pastry. But nothing beyond what I’ve had at the myriad of other coffee shops in the area.

Yet still my colleagues talk about it in reverential tones. So maybe it’s just me that doesn’t get it.

AIBU?

OP posts:
HappiestSleeping · 19/05/2026 09:08

I would have to walk past Gregg's to get to Gail's, and that ain't never going to happen 🤣

Timetakesacigarette · 19/05/2026 09:08

I do love a Parmesan chicken sandwich, cheese straw, their carrot cake, breads and brioches. Their loyalty app is better than some others too. It is pricey though but no pricier than the artisan French bakery near me. London prices as we say.

For a proper bakery though you might try Toad in SE London and I like the cakes at the Blackbird bakery branches too. Bread Ahead do nice breads and focaccia, slightly cheaper than Gail’s. All London though.

DomPom47 · 19/05/2026 09:06

Only nice thing is the olive bread.

wishingonastar101 · 19/05/2026 09:06

the hot chocolate is undrinkable.

Happyjoe · 19/05/2026 09:06

Oh, the other bakery that's overhyped and overpriced - Bettys. Been in two for a takeaway, Ilkley and York, inedible. Gave my pastry to the birds after one bite!

INeedaDietcoke · 19/05/2026 09:04

Kind of surprised no one's mentioned the sausage rolls - I don't even really like sausage rolls, wouldn't get one from Greggs for example (and there's lots of other stuff I'd get from Greggs!) but the Gail's ones are out of this world. The sausage meat is so herby and well seasoned - though reading upthread it's probably got a ton of salt in it 😅but yeah that's the only thing I get in a Gail's as have been kind of underwhelmed by everything else.

AzaleaPigeon · 19/05/2026 09:04

DaffodilLill · 19/05/2026 08:47

It's not actually.

You will find most cafes keep it behind a glass screen. Caffe Nero for example and all of John Lewis cafes in their stores.

I'm not fine buying food exposed to other people's coughs and sneezes and often a child handling a cake when 'trying to choose'.

Thanks - I’m not the only one then. I have no issue with food that is behind a cabinet as most places are, or if open to the customer side, the food is packaged.

I don’t want the germs from a 6 year old coughing all over the food thanks - which their cabinets are the perfect height for! 🤢

Happyjoe · 19/05/2026 09:01

One opened in Wanstead and popped in when FIL's hospital over ran and we missed lunch. I bought 6 mini pastries, all different flavours, none of them were edible. All rock hard, pretty flavourless and even FIL, who wouldn't want to see any food wasted gave up on them. The cost a small fortune! I gave Gails the benefit of the doubt on another visit and bought a loaf of bread. Same outcome, rock hard and tasteless.

There must be something good in there but I didn't buy it and not wasting any more money trying.

mixedpeel · 19/05/2026 08:58

Don’t have one where we are, didn’t know they were a ‘thing’, but found a small Gail’s near our hotel in London recently and went there for breakfast both days. They do a really good espresso according to my OH, and I had cocoa! Not hot chocolate (which was also on the menu) but cocoa. It was just right.

The porridge with granola and berries was a generous portion with noticeably fresh and tasty blueberries. I had yogurt one day which I’d say was nicer than similar from Pret.

Bought a chocolate babka and flour free chocolate cake for the journey home, and they were both delicious.

80smonster · 19/05/2026 08:57

❤Gail’s.

LeedsLoiner · 19/05/2026 08:54

Gails is the Centre Parcs to Greggs Butlins.
They both do the same thing just at different price points.

handsdownthebest · 19/05/2026 08:54

ACynicalDad · 18/05/2026 23:40

Better than starbucks

Yes but Starbucks are setting the lowest bar

fetchacloth · 19/05/2026 08:51

A Gail's opened near to me a couple of years ago and I was quite excited to go in and see what was on offer.
Maybe I picked a bad day but the cinnamon buns were totally burned and everything else looked burned too. I wasn't prepared to pay those prices for overcooked food so I've never been back since .

StrictlyCoffee · 19/05/2026 08:51

A colleague of mine described it as a posh Greggs, which is pretty accurate.

whackwhackoops · 19/05/2026 08:49

I picked up a croissant and coffee before 30 seconds before I got on a train as a treat. When I opened it, the croissant was cold and thickly burnt on the underside and the coffee was cold. I got a gift card when I complained on the website. Won't be going back its too overpriced and full of yah yah's where I live.

CosyFanTucci · 19/05/2026 08:49

Luke Johnson, a founder of Gail’s, is a Brexiter, which is reason enough not to give them my business. On the other hand, they do occupy a beautiful old bank building in my town, which would probably be something even worse without them.

GingerBeverage · 19/05/2026 08:49

BarrellChested · 19/05/2026 08:30

You see, I disagree about Pret. I used to love it but now it’s got very “same old”. I sometimes pop in to see if there’s anything new or different and there very rarely is. It’s also eyewateringly expensive.

That said, the white bread they make some of the sandwiches out of is lovely.

I hadn’t eaten pret for years but recently decided to pop in. The tuna and cucumber roll has been on ozempic - it’s dropped a lot of weight! Pricey.

DaffodilLill · 19/05/2026 08:47

Twiglets1 · 19/05/2026 08:32

Think that's a You issue. Most people are fine with buying food kept exposed in cabinets, it's common in cafes and bakeries.

It's not actually.

You will find most cafes keep it behind a glass screen. Caffe Nero for example and all of John Lewis cafes in their stores.

I'm not fine buying food exposed to other people's coughs and sneezes and often a child handling a cake when 'trying to choose'.

Pedallleur · 19/05/2026 08:47

If you are up North and near Didsbury I give you La Chouquette. Gails is 2 mins walk away if you want to compare.

gbpaln · 19/05/2026 08:44

Love the cinnamon buns and the Christmas buns are out of this world. Hate that they don't do skimmed milk. The "Too Good to Go" bags can be really good value.

ThriveAT · 19/05/2026 08:40

beasmithwentworth · 19/05/2026 04:45

Overhyped and yes I can’t stand the excitement when one opens somewhere. It’s the modern day version of when a pizza express opened in an area the 90s…ooooh gentrification… house prices rising etc.

I have 2 near me and a friend suggested going at the weekend but I said no . We had a lovely independent bakery / café on the site of the current GAIL’s. Their lease came to and end and they wanted to renew… in marched GAIL’s and they offered well over the odds to take over the site and the lovely independent was no more. It’s happened in lots of places.

They are like a juggernaut and I think (for what it’s worth - not a great deal admittedly) that they have hugely over expanded.

From what I remember the products are ‘fine’ but I’ll never understand the queues outside on a Saturday morning or the excitement about GAIL’s (even the way it’s written annoys me) and I love an overpriced coffee shop / bakery as a rule 😂

People are sheep. They copy others.

EggStation · 19/05/2026 08:39

Zhu · 19/05/2026 07:35

Funny how Bain Capital always gets mentioned in relation to culturally Jewish baker Gail’s, but not Burger King or Dominos, which they also invest in. I don’t see people boycotting those noisily. Bain Capital are massive. It’s not just Gail’s parent company.

I know people who boycott Dominos because of this…

ThriveAT · 19/05/2026 08:38

BarrellChested · 19/05/2026 08:30

You see, I disagree about Pret. I used to love it but now it’s got very “same old”. I sometimes pop in to see if there’s anything new or different and there very rarely is. It’s also eyewateringly expensive.

That said, the white bread they make some of the sandwiches out of is lovely.

The Pret baguettes aren't crisp (like Paul). They are chewy, which makes me think they are not the freshest.

traitorstraitors · 19/05/2026 08:37

It’s the same with everything these days. Nothing is ever fine, or ok anymore. It’s always “honestly, the most amazing ever” or “the worst ever”.

Everything is so dramatic and has to be an event. Yet another effect of “influencer” nonsense.

We also have a newly opened Gail’s in our town and I agree with you. It’s ok.

CuriousKangaroo · 19/05/2026 08:37

I agree - overhyped and overpriced for the quality you get. Their focaccia is pretty good and the cinnamon pastries are nice, but apart from those two items, l I never buy anything from there. I don’t understand why anyone likes their poorly laminated and horribly dry croissants. In general it’s not actively bad though, so I assume people like it if there is a dearth of decent bakeries in the area.