To think that Lidl are taking the piss?

To be fair, the donuts are like 40p so...

Was it capped? I made that mistake with a melon once. Think it was capped at 1kg free.

I wouldn't be caught dead inside a Lidl so them fleecing their customers is of no concern to me. If you can afford the transition, M&S food is of substantially higher quality.

Well yes we can all afford a doughnut if we want one, but that's spectacularly missing the point. It used to be nice getting a free cake after spending a tenner, doing a scratch card or my favourite the spin the wheel for a random treat. Fun - remember that?

You whattttt??!!

I thought they were keeping the scratchcard? I used to get some amazing freebies from it. And yes, I can still buy them but it's nice to feel valued and get something for nothing sometimes.

Also the coupons didn't seem as good this week so I wonder if they are watering them down too.

Yep I picked my free antibacterial surface cleaner up today 😝

Yeah, it’s shit. I posted on another thread about this. It just means we’ll spend less there as it’s not longer worth the drive when we could get Tesco or Asda or Morrison’s to deliver (and there’s much more choice from them, especially in free from).

I didn't know they did hippo sweets! I still miss Sainsbury's Eric (the elephant) and friends sweets (Eric was strawberry and there was a cola flavoured monkey and orange flavoured lion.)

The scratch card rewards were shite anyway…… 15% off something that costs 89p, that you would never buy!

I said IF and used 40p to make the sums easy for people to understand.

There's no big food retailer in this country making excessive profits. If you don't like their prices, shop elsewhere.

I found Morrisons more card is better but they do a thing where you choose 10 out of about 15 offers every month. Spend say £4 and get so many points, it was very good but I haven't had any for 3, months so I complained and the chap just said they choose who gets offers. Well I know that's bollocks so I've screenshot the offer thing and complained that I'm not happy at being fobbed off. Just waiting to hear. I still use it to get cheaper prices but not happy.

M&S Sparks has done something similar - changed the offers so you have to spend, accumulate points to get the rewards. Not that I'm shopping there much but occasionally the upfront offer of e.g. 20% off jeans made me look at what they had. It's a totally different way of promoting customer loyalty/interest.
Lidl have offered me a free cleaning item so I'll be swinging by to see what's the most expensive cleaning product I can get!

Shop somewhere else?

It's all paid for somewhere And they're cheaper than anywhere else without any offers.

Personally I wasn't a big fan of the freebies because it meant I "bought" and ate sweet treats I would have otherwise left on the shelf.

Oh yes, it's terrible now.
I used to get 50p or £1 added almost every time I shopped (typically spending £20) and now nothing for months!

@Imdunfer it doesn't cost them 40p though, does it?

e.g
For the financial year ending February 2025 (reported in April 2025), Tesco reported an adjusted operating profit margin of 4.5%.

The retailer reported a total adjusted operating profit of £3.128 billion, marking a 10.6% increase in profits year-on-year.

Throwing their customers crumbs would hardly impact them, shareholders may be rather disgruntled though.

Yeah, the Asda rewards are worse
although I complained that my amount hadn’t gone up in about six weeks of shopping and I got £3 added to it
still crap though

The Asda Rewards scheme used to be amazing!! They changed it about 12-18 months ago I think.

I used to be able to save quite a lot of points/money for Christmas. It’s hard to get anything back from it now.

It’s quite liberating though - I shop around more now whereas I would have just gone straight to Asda before so 🤷‍♀️

The most annoying thing is that under the new Lidl Points Plus scheme you now don't get the 10% off your next shop if you spent £250 (within a month). I always used that 10% to do my biggest shop! Now it costs the same as Morrisons to do a big shop so may as well shop there as there's more choice.

What slightly irks me is that Lidl have done a big ad campaign with Liberty X to position this as a great boost for new and existing Lidl customers whereas in fact it's significantly worse than the old scheme.

I avoid my Lidl now, there's never a staffed till open, it's all self serve and after a day working I've no interest in doing what was someone elses job, the self serves are so loud too, beep can prob be heard miles away. Asda and Aldi at least has some staffed tills open. The offers were never enough to pull me in, though I think Harry Hippo's > Percy pigs and >>>>that Aldi's sad version.

Be thankful you don’t shop at Asda. You have to spend £40k to get enough points for a tin of soup.

If you think they're ripping you off shop somewhere else. There is sufficient competition in food retailing to be sure that they are genuinely competing on price.

they put prices up anyway so in some ways its no different

yep strange it is

now thats naughty talking