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Share your dilemmas and get honest opinions from other Mumsnetters.

To think that Lidl are taking the piss?

168 replies

mumofoneAloneandwell · 15/05/2026 16:40

So under the old system, if you spent £10, you got a bakery treat, £50 free veg etc, plus the scratch cards giving you 15% off of something youve typically bought before

It wasnt good but it was fine

Now, you get 1 point per pound

And one donut costs 40 points

So I need to spend £40 now to get a free donut? Plus no scratchcard rewards?!

Nonsense

OP posts:
LittleMi55Nobody · 15/05/2026 19:23

Hicupping · 15/05/2026 17:45

I avoid my Lidl now, there's never a staffed till open, it's all self serve and after a day working I've no interest in doing what was someone elses job, the self serves are so loud too, beep can prob be heard miles away. Asda and Aldi at least has some staffed tills open. The offers were never enough to pull me in, though I think Harry Hippo's > Percy pigs and >>>>that Aldi's sad version.

in mine there's also rarely a staffed till open so you have to do self service with 2 assistants watching you and then you have to scan your receipt to get out the bloody place....i prefer aldi

survivingoutofspite · 15/05/2026 19:19

bigboykitty · 15/05/2026 18:57

I think they've misjudged this. I'm revolting 😘

There is a big up uproar about it on reddit

I don't shop much in lidl but did enjoy the £10 bakery reward

Frikkinperiod · 15/05/2026 19:16

mumofoneAloneandwell · 15/05/2026 16:45

I dont 😄 i'm just annoyed at how they're taking the mick

They cant really have been losing money by giving out free veg - i used to buy a nice big bag of potatoes

Just another retailer ripping us off

They aren't ripping you off.

They were giving you a freebie for £x spend.

That freebie is now given at a higher spend.

The freebie was always free to you. Not something you paid for

How is that ripping you off?

kittensinthekitchen · 15/05/2026 19:12

mumofoneAloneandwell · 15/05/2026 16:46

It is, its just irritating at how much theyre making whilst most struggle to balance the books on essentials

You do know they're a business, not a charity, right?

Peony1985 · 15/05/2026 19:02

I shop in Aldi because it DOESN’T have any gimmicks.

Snd M&S does cheap basics like eggs and butter really well.

I can’t afford £3 for a bag of fresh salad that’s 89p in Aldi/Lildl. Fresh unprocessed stuff is going to be very similar especially as it’s all grown on the same farms.

LifeOfBriony · 15/05/2026 18:57

mumofoneAloneandwell · 15/05/2026 16:40

So under the old system, if you spent £10, you got a bakery treat, £50 free veg etc, plus the scratch cards giving you 15% off of something youve typically bought before

It wasnt good but it was fine

Now, you get 1 point per pound

And one donut costs 40 points

So I need to spend £40 now to get a free donut? Plus no scratchcard rewards?!

Nonsense

Missed opportunity - Lidl are taking the piddle! 😂

bigboykitty · 15/05/2026 18:57

I think they've misjudged this. I'm revolting 😘

Baconking · 15/05/2026 18:56

RaraRachael · 15/05/2026 17:23

I thought I was getting free veg today so bought a bag of potatoes. At the checkout I got some money off but they weren't free so no idea what went wrong.

Did you buy any other veg? It'll be cheapest veg free, you can check your receipt on the app

I think I've been getting better deals. Got my free veg last weekend and free cleaning item today...premium dishwasher tablets £4+...Thank you Lidl!
Neither freebie was based on spend either

likelysuspect · 15/05/2026 18:53

I actually think all these loyalty card schemes are a scam for big companies and when Lidl brought theirs in I was a bit disappointed. I dont think that they or Aldi should get involved in mirroring the big stores with that, they're a discount super market, the main big 4 do the loyalty schemes because they're overpriced and con people into thinking they're getting a bargain. I thought the whole point of Lidl and Aldi was that they simply dont mess about. The price is the price is the price.

Starsaff · 15/05/2026 18:49

All the reward cards and schemes are rubbish now.

Mingou · 15/05/2026 18:48

Weird. I'm in Ireland and get the points AND the scratch cards for random free pastries/discounts AND other coupons.
Lidl.is great

Funnywonder · 15/05/2026 18:41

InstantlyBella · 15/05/2026 18:18

I wouldn't be caught dead inside a Lidl so them fleecing their customers is of no concern to me. If you can afford the transition, M&S food is of substantially higher quality.

Gotta love this sort of totally pointless contribution to a thread😅

The new Lidl scheme sounds like what we’ve had in NI for some time. I didn’t realise it was different elsewhere!

C152 · 15/05/2026 18:41

I just read an article elsewhere that said Lidl was the only supermarket in that country that didn't offer a loyalty card; they just offered cheaper prices. Yet people stuck with the supermarkets that were 20% more expensive because they got a 1% loyalty rebate on food that was overpriced to begin with. The thought that you might be missing out on something is an odd mind fuck.

If Lidl is cheaper, shop there. If it isn't, don't. Personally, I don't think any loyalty cards are worth it any more, as they've reduced the benefits to such a degree that they're basically worthless, in exchange for an extraordinary amount of data, which they make money on by selling on to other organisations.

Steeleydan · 15/05/2026 18:28

mumofoneAloneandwell · 15/05/2026 16:45

I dont 😄 i'm just annoyed at how they're taking the mick

They cant really have been losing money by giving out free veg - i used to buy a nice big bag of potatoes

Just another retailer ripping us off

Yes I don't like the changes, I always got a free bag of potatoes nearly each week!, sweet treat, bar of chocolate, bag of prunes or dried apricots a lettuce ,ive had loads of free stuff. Now it's crap

CurdinHenry · 15/05/2026 18:24

RobinEllacotStrike · 15/05/2026 18:23

It was always pretty crap data collection vehicle. I don’t bother with it though I do shop at Lidl a lot.

If you are bothered about data farming Mumsnet is a pretty rum place to hang out

Selkie33 · 15/05/2026 18:23

Imdunfer · 15/05/2026 18:05

I said IF and used 40p to make the sums easy for people to understand.

There's no big food retailer in this country making excessive profits. If you don't like their prices, shop elsewhere.

Yerdunfer hen 😉

Boxcan · 15/05/2026 18:23

InstantlyBella · 15/05/2026 18:18

I wouldn't be caught dead inside a Lidl so them fleecing their customers is of no concern to me. If you can afford the transition, M&S food is of substantially higher quality.

How do you know if you've never been in one?.

I actually don't think it is. The Lidl own brand stuff is very good quality, much better than the core supermarkets, on a par with M&S and better than Waitrose IMO.

They've changed their pricing structure, as has everyone else due to inflation, they've just done it by changing their rewards system rather than directly increasing prices. They're still better value than anyone else. (Except Aldi)

RobinEllacotStrike · 15/05/2026 18:23

It was always pretty crap data collection vehicle. I don’t bother with it though I do shop at Lidl a lot.

tulippa · 15/05/2026 18:22

I've just had a look at mine and I can claim a free cucumber or hummus 🙂. There were some welcome points sitting there that I hadn't claimed so that helped. There are too many loyalty schemes to keep up with now. I find Asda Rewards a bit rubbish. I don't think I shop there often enough so there's never anything I can claim back.

justasking111 · 15/05/2026 18:22

DH has done all the shopping for the last year because of my health issues. He's now going to ASDA, Tesco and Iceland for bargains. I did wonder why.

RNApolymerase · 15/05/2026 18:21

I'm inclined not to bother scanning the code any more. It's a trade-off, isn't it - they get your data and lots of information about what you are buying, in return for some discounts. If the discounts aren't worth it, I shall not bother trying to find the right angle to scan the QR code at.

WimbyAce · 15/05/2026 18:21

lazyarse123 · 15/05/2026 18:05

I found Morrisons more card is better but they do a thing where you choose 10 out of about 15 offers every month. Spend say £4 and get so many points, it was very good but I haven't had any for 3, months so I complained and the chap just said they choose who gets offers. Well I know that's bollocks so I've screenshot the offer thing and complained that I'm not happy at being fobbed off. Just waiting to hear. I still use it to get cheaper prices but not happy.

Yeah I have had no Morrisons offers at all for 2 months at least. I only got the Easter treat thing.

CurdinHenry · 15/05/2026 18:21

How are they "ripping you off"? Do you think you are owed free doughnuts?

Lidl is unbelievably good value.

BunnyLake · 15/05/2026 18:20

I used to like how at the Co-op you could build up actual cash with the Members card. Now you’re lucky if you get a slight discount off one random item. I was gutted when they scrapped that.

WimbyAce · 15/05/2026 18:20

I think they will still do the scratchcards and spin to win etc. It is just the monthly reward targets that has changed.