Actually the Companies House entries for Reform are very interesting. It appears under two different company numbers.
As you can see, Farage is/was a director of both.
He registered "Reform 2025 Ltd" in Feb 2025 while still a director of "Reform UK Party Limited". Then on 16 May 2025 he filed for changes of company name for both companies, switching their names over.
So he continues to be a director of a company called "Reform UK Party Limited" – continuity for his customers. But it's a different limited company from the previous "Reform UK Party Limited".
Totally normal way to do business, I'm sure!
REFORM UK PARTY LIMITED, Company number 16260766
Previous company names
Name Period
REFORM 2025 LTD 18 Feb 2025 - 16 May 2025
https://find-and-update.company-information.service.gov.uk/company/16260766
REFORM 2025 LTD, Company number 11694875
Previous company names
Name Period
REFORM UK PARTY LIMITED 18 May 2021 - 16 May 2025
THE BREXIT PARTY LIMITED 23 Nov 2018 - 18 May 2021
https://find-and-update.company-information.service.gov.uk/company/11694875