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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

What happened to MLM's?

256 replies

coulditbeme2323 · 06/05/2026 12:22

What happened to them?

AIBU to miss them? The boss babe quotes, the photos of the white mercs, the CEO of my own life job titles?

Where have they gone, and have they been replaced by anything?

OP posts:
YouOKHun · 06/05/2026 20:31

@xanthomelana yep I saw that on Ms S’s page. It’s really awful.

HaveYouHadYourBreak · 06/05/2026 20:30

Scentsy is still huge here. And oddly, lots of Avon.

Also, a lady in my local FB group seems to trying to start up her own MLM with renting hot tubs/garden space bubble things. Admittedly, if you're going to be in an MLM gotta be in there first but I cant see many people being able to boss babe a hot tub!

xanthomelana · 06/05/2026 20:27

Loads of them are now suddenly financial experts and have entered the world of trading. I’m following a few people exposing them as a scam on Facebook, one woman has lost £12k and I’m sure there’s plenty more like her.

cantthinkofagoodusername1 · 06/05/2026 20:23

Does anyone remember the aloe vera sales reps? I remember meeting a random woman about ten years ago, then she popped up in my messages with nonsense like ‘Hey! You seem like a real go getter! I think you’d be perfect for my team!’ FTR no normal
person would think that I am a go getter.

cantthinkofagoodusername1 · 06/05/2026 20:21

Travel consultant (as if the EasyJet generation can’t figure out holidays), and gold traders.

AccordingToWhom · 06/05/2026 20:19

CloudyBayPlease · 06/05/2026 19:00

Someone I know used to ‘work’ for Arbonne (is that the leased white merc one?). That nonsense fizzled out and she’s now all evangelical about some travel MLM, ‘elevate’ something or other. And her SM is frankly, quite scary, fanatical and mostly, sheer fantasy.

We have a neighbour who is always trying to shill the Utility Warehouse MLM cult. I steer well clear of her.

Edited

Oh gosh I have an ex colleague who followed this trajectory too. She is a nice person, though, so I can't help feeling sorry for her.

She never got to lease that white Mercedes .

Peoplehuvtaeknow1 · 06/05/2026 20:04

Ah, I did enjoy the #bossbabe era so much. So many supposedly intelligent women flogging crap make up. Mind that dreadful hairy mascara? It had actual fibres in it! I used to hate watch the 'how to' make up videos!
Loved Elle Beau!
Currently I have a UW rep on my friends list. I keep her for entertainment value. She won a UW Mini for all the folk she recruited, sorry 'helped'. She has a tent at all local events. I enjoy walking right past her.

ruethewhirl · 06/05/2026 19:33

I think a lot of them are now flogging digital stationery (and, more to the point, courses on how to create it) on Etsy, from what I’ve seen on there…

Gonnagetgoingreturnsagain · 06/05/2026 19:31

Hostile17Lover · 06/05/2026 14:14

Almost certainly!

It’s luxe travel.

fitgirl26 · 06/05/2026 19:28

There’s a Utility Warehouse top dog round my way who drives around in a UW branded Tesla. They often have a stand at the Leisure Centre where I teach on a Saturday morning - I enjoy ignoring them as they try to catch my attention on the way out.
Also lots of Nutrition branded slimming clubs which are Herbalife but that part is carefully hidden. You can always tell when people are offering “free wellness evaluations and body scans”.

EleanorTopaz · 06/05/2026 19:27

We have Herbalife in our town, posing as a “Nutrition Clinic” preying on vulnerable people who want to lose weight and giving people bone density scans in return for buying their over priced rubbish.

m1ghtl1ke · 06/05/2026 19:15

CloudyBayPlease · 06/05/2026 19:00

Someone I know used to ‘work’ for Arbonne (is that the leased white merc one?). That nonsense fizzled out and she’s now all evangelical about some travel MLM, ‘elevate’ something or other. And her SM is frankly, quite scary, fanatical and mostly, sheer fantasy.

We have a neighbour who is always trying to shill the Utility Warehouse MLM cult. I steer well clear of her.

Edited

An arbonne rep once really shouted at me. I had just moved into a new house. There was a ton of junk mail behind the door so I threw it all away. A few days later a man knocked on the door and asked for my order or his magazine back. Told him sorry I hadn’t seen it as I had just moved in, maybe it got mixed up with the other junk mail. He called me a stupid woman, didn’t I know those magazines cost him money! Lovely introduction to the neighbourhood

55notout · 06/05/2026 19:08

HelloSunshine11 · 06/05/2026 13:16

Either travel consultants, or utility warehouse, where the strong businesswoman building a future rhetoric is still very firmly in use...

Edited

Yes we have Utility Warehouse where I live. It’s really irritating as the recruitment drive never wavers.

SALaw · 06/05/2026 19:05

FuckoffeeBeforeCoffee · 06/05/2026 13:20

A woman I worked with is a travel consultant, and posts a lot about “ditching the 9-5”, while continuing to work a standard 9-5.

Does no one reply “I saw you in the office today Brenda”?

CloudyBayPlease · 06/05/2026 19:00

Someone I know used to ‘work’ for Arbonne (is that the leased white merc one?). That nonsense fizzled out and she’s now all evangelical about some travel MLM, ‘elevate’ something or other. And her SM is frankly, quite scary, fanatical and mostly, sheer fantasy.

We have a neighbour who is always trying to shill the Utility Warehouse MLM cult. I steer well clear of her.

RampantIvy · 06/05/2026 18:56

YouOKHun · 06/05/2026 18:49

@RampantIvyUW is no longer a Which Magazine recommended provider of energy as Which now acknowledges the structure and tactics used by UW partners and the way customers are treated as problematic. Bizarrely they have yet to cross them off their broadband list of providers. Which Magazine now understands that their consumer satisfaction data is skewed when the consumers are also the sellers.

Thank you. I didn't realise. We still make a lot of money from them on our solar panels, so we will stick with them. It's a shame that their tactics are less than ethical.

MeatyMagda · 06/05/2026 18:56

There’s a few Herbalife women near me, who all seem to be blurring their role pushing shit overpriced powder drinks with being spiritual life coaches. It’s all ‘aligning’ and ‘transcending’ and ‘grand risings everyone’. And they can’t just take 72 selfies of them walking their dog daily, it’s a ‘soul stroll’. If their mate goes with them it’s a ‘soul stroll with my soul sister’. And every day they are keen to let everyone know that they LOVE their LIFE (and adorn the status with thousands of feather and cosmic emojis). They go on a short walk up a hill and ‘didn’t just find the summit, I found myself in the process’.

Like, calm down bro. Just sell your powder drinks and go.

YouOKHun · 06/05/2026 18:49

@RampantIvyUW is no longer a Which Magazine recommended provider of energy as Which now acknowledges the structure and tactics used by UW partners and the way customers are treated as problematic. Bizarrely they have yet to cross them off their broadband list of providers. Which Magazine now understands that their consumer satisfaction data is skewed when the consumers are also the sellers.

flagpolesitta · 06/05/2026 18:48

Steeleydan · 06/05/2026 18:04

Amway! Don't hear of them anymore

Ahh ‘juice plus 🍌🍊🍎🍓🍍🍒🥑🍋🍉🍅🍇🥕’ what a blast from the past

UniversityofWarwick · 06/05/2026 18:31

Mine sells candles. I follow on FB and have bought, maybe one product in the last five years which was ok but I wouldn't buy again. I keep myself in her group for amusement.

I also see the odd bookseller, and an occasional advert for an estate agent which doesn't entirely seem legit.

Hotandpointy · 06/05/2026 18:14

Oh god, I’d forgotten the “life coaching”, seemed to attract the people with the most chaotic lives who were in no way likely to give wise advice! 🤦🏻‍♀️

TescoFiasco · 06/05/2026 18:11

A couple of women I know have set themselves up as "Digital Marketers". Except they both seem to spend most of their time trying to persuade others to also become Digital Marketers, by buying courses and "ready made content" from them. They flog packages of cheesy stock photos that you can then sell on to other people.

Ifeeltheneedtheneedforcoffee · 06/05/2026 18:09

The one I followed (from a wary distance) has gone down a conspiracy rabbit hole. All about the dangers of chemicals, vaccines etc. Despite having a body full of filler, boob job etc. Im sure a new mlm will present itself soon to align with her new values (or they will be forgotten for a quick buck)

Steeleydan · 06/05/2026 18:04

Tink3rbell30 · 06/05/2026 17:59

I was thinking this recently. Juice Plus, Forever Living, Younique, Ann Summers, Valentus.. what's happened?

Amway! Don't hear of them anymore

Steeleydan · 06/05/2026 18:03

ERthree · 06/05/2026 13:37

Ok i am old, what is a MLM ?

Multi level marketing, used to be called pyramid selling