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When a cough isn’t just a cough: a parent’s guide to winter illnesses

Winter brings a spike in coughs and colds, but how can you tell when a cough is just part of the usual round of bugs and when it might need more attention?

By Kat Romero | Last updated Dec 16, 2025

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A child is sick on the sofa as he coughs into his hand

Winter is often the peak season for illness, from runny noses and tickly throats to those stubborn, lingering coughs. 

It’s not the cold weather itself that causes illness but being indoors more - on packed commutes, in busy classrooms and offices - which makes it easier for germs to spread. It can feel like the whole family’s constantly battling one bug after another.

A cough isn’t always a cause for concern, but there are times when it can point to something more serious, especially in children. Here’s how to tell the difference and what you can do to help.

What causes coughs in children during winter?

Most winter coughs are harmless, even if they’re a bit miserable for your little one. 

The common cold is, as the name suggests, common. Symptoms usually start within a few days of catching the virus and include a blocked or runny noise, sneezing, sore throat, cough and tiredness. A cough often lingers because mucus drips down the throat, especially at night. 

Most colds clear within a week, so there’s usually no need for a GP visit.

Dry indoor air can also irritate the throat. Try using a cool-mist humidifier and make sure your child drinks plenty of fluids to keep their throat soothed. 

How long should a child’s cough last?

Coughs can persist for a couple of weeks, but the NHS suggests consulting your local GP if your child’s cough has lingered for more than three weeks.

Could a cough be a sign of something else?

Most coughs are harmless, but sometimes they can signal something more.

Flu

It’s easy to confuse a bad cold with flu, but flu often comes on faster and hits harder. Children tend to get a high fever and a dry cough that can last a couple of weeks. They may also have a headache, aching muscles, fatigue and a sore throat. If your child isn’t improving after two weeks, contact your GP.

COVID-19

Symptoms of COVID-19 in children are usually mild, with a third showing no symptoms at all. The usual signs are a cough, fever and a change in taste or smell. Children may also suffer from diarrhoea, vomiting and stomach cramps. Contact your GP if you believe your child has COVID-19 or if they are showing any serious warning signs.

RSV (respiratory syncytial virus)

RSV is common and usually mild, but in babies and toddlers it can lead to bronchiolitis - inflammation of the small airways in the lungs.

Signs to watch for include a rasping cough, wheezing, rapid breathing, poor feeding or vomiting after feeds. Symptoms tend to peak around days three to five and ease over the next couple of weeks.

Ear infection

Ear infections often follow a cold. They can be painful, particularly at night and may cause vomiting, irritability or balance problems. GPs sometimes prescribe antibiotics, but you can also use alternating doses of paracetamol and ibuprofen (check first if your child has asthma).

Strep throat

This bacterial infection causes a sore, red throat, fever, swollen glands and headache. Antibiotics may be prescribed, but mild cases often clear on their own with rest, paracetamol and cool drinks.

A woman's hand feels her child's forehead for a temperature

If your child’s symptoms are persistent, the NHS recommends speaking to your GP

What can parents do to help?

The NHS advises:

  • Make sure your child drinks plenty of fluids.

  • Try a cool-mist humidifier if dry air is worsening a night-time cough.

  • Wash hands regularly and clean surfaces to help stop infections spreading.

  • Keep the ill child away from siblings where possible.

Children’s paracetamol or ibuprofen can ease symptoms, but always check the label and speak to a pharmacist or GP if unsure.

Broncho Junior is a cough syrup for children aged three years and up. It’s made with honey and marshmallow extract, creating a soothing balm for dry, chesty or tickly coughs associated with a cold. It’s free from artificial colours, gluten, sugar and GMOs - and can be used both day and night.

It’s also a Mumsnet user favourite. One said:  “A humid room and Broncho Junior is the only thing which helps here.” Another added: “I tried about 10 different cough mixtures out of sheer desperation and found the Broncho Junior cough syrup the only one that seemed to do something.”

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Get yours now

Broncho Junior cough syrup for children (200ml)

When should you seek urgent care for a child’s cough?

Always call your GP if your baby is under three months old.

Call 999 or go straight to A&E if your child:

  • Goes blue around the lips

  • Pauses breathing for more than 10 seconds

  • Has noisy or laboured breathing

  • Is too breathless to talk, drink or eat

  • Looks pale or unusually cold

  • Cries inconsolably or is hard to wake

  • Develops a rash that doesn’t fade under pressure (check with a glass test)

About Broncho Cough Syrups

Broncho offers a range of cough syrups that help the whole family when they are suffering with either dry or chesty coughs. The range starts with Broncho Junior, a children's cough syrup suitable for ages 3+ which has a strawberry flavour and is made with natural honey and marshmallow dry extract. For children 12+ and adults, there is the choice of Bronchostop, a traditional herbal medicine which relieves any cough, or Broncho 5in1 Multi-Symptom Action Syrup which provides multi-symptom relief for any cough^ and sore throat^.

About the author

Kat Romero is a writer and journalist with over a decade’s experience in the industry. As a working mum of a toddler, she knows all too well how preparedness can help navigate cold and flu season. Away from her desk, Kat can be found consuming far too much coffee and spending her weekends with her toddler and partner - soaking up the sights of London and sampling anything new and exciting that has opened up within walking distance.


^Broncho Junior is a medical device used to relieve any cough (dry & chesty) associated with a cold. Use in children under 3 years of age is not recommended. Always read the Instructions for Use.

Broncho 5in1 Multi-Symptom Action Syrup is a medical device used for the relief of any cough (dry & chesty) associated with a cold, as well as sore throat due to common cold, associated hoarseness and dryness of the throat. Not recommended for children under 12 years. Always read the Instructions for Use.

Buttercup Bronchostop Cough Syrup. A traditional herbal medicinal product for use in the relief of coughs, such as chesty coughs and dry, tickly, irritating coughs and catarrh, exclusively based upon long-standing use as a traditional remedy. Always read the leaflet.