Why SimplyCook might be the smartest way to do midweek dinners

Midweek meals can feel like a chore. SimplyCook wants to change that – without sending you a fridge full of stuff you didn’t ask for.

By Poppy O'Neill | Last updated Jan 6, 2026

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Unlike other recipe kits, SimplyCook doesn’t deliver all the ingredients. Instead, they send letterbox-friendly flavour kits and recipe cards. You just add 4-6 fresh ingredients – which means more control over your meals and less risk of forgotten veg turning to mush in the fridge.

Each flavour kit contains a trio of chef-developed pots, made with up to 24 ingredients. The aim? Maximum flavour, minimum faff. Whether you’re trying to cut down on takeaways or just want a shortcut to a decent dinner, it’s designed to take the stress out of meal planning, while still allowing you to tweak things for your family’s tastes, budget or dietary needs.

There’s also flexibility in how and when you use it. Kits last 2–3 months, so there’s no pressure to cook everything straight away, and subscriptions can be paused anytime.

New customers can try a box for free (just cover £1.98 postage).