Designed with women in mind, Oushk supports your wellbeing
MNHQ: What’s the main thing you wanted Oushk to offer that was missing elsewhere?
Hira:
“Personalisation, education, and genuine involvement of patients in their own care. Too often, healthcare feels one-sided, where people are told what to do without being part of the decision.
“At Oushk, we involve patients every step of the way. We take time to explain the science behind treatment(s) and encourage open, honest conversations about progress, side effects, and emotions.”
MNHQ: What are some of the common struggles patients tell you about?
Hira:
“Many of our patients tell us they’ve spent years trying to manage their health alone. They’ve followed diets, exercise plans, and advice from every direction, yet nothing seems to work long term. Others have been dismissed or made to feel at fault when they’ve sought help before.
“The most common struggles we hear about are frustration, confusion and exhaustion. People want to understand why they feel the way they do and what will finally make a difference.
“At Oushk, our job is to replace that frustration with clarity and confidence by helping patients see that their challenges are valid and can be managed safely with the right approach.”
MNHQ: You’ve mentioned hormones before. What do you think people should know about them?
Hira:
“Hormones influence almost everything - mood, energy, appetite, and weight regulation. Even small imbalances can affect how someone feels day to day. Understanding that it’s biological, not a matter of willpower, helps patients make sense of their symptoms and approach treatment without guilt.
“For many people, once they learn how hormones interact with lifestyle, stress, and sleep, things begin to click into place. It becomes less about restriction and more about balance and awareness.”
MNHQ: Do you think there’s still a stigma around talking about health concerns?
Hira:
“Yes, but it’s slowly improving. Many people still feel uncomfortable talking about topics like weight, appetite, or mental health because they fear judgment. That’s one of the main reasons Oushk exists. We want to create a space where patients can talk openly and ask questions without feeling embarrassed or dismissed.
“By starting these conversations, we help break down stigma. Once people realise how common these experiences are, they begin to approach their health with more compassion and curiosity rather than shame.”
MNHQ: How does Oushk support patients day to day?
Hira:
"We focus on building long-term relationships with our patients so they feel guided, understood, and cared for at every stage of their journey. We have launched Oushk Nutrition, an in-house programme that teaches patients about sustainable eating, protein intake, and the role of nutrition.
“Alongside this, we have created an online community platform - a safe space where patients can connect, share experiences, and learn from experts. Through this community, we host live sessions with professionals across different fields, including personal trainers, menopause specialists, mental health practitioners, and metabolic educators.”
Hira answers Mumsnet user questions
To celebrate Oushk’s Mumsnet Rated win, Hira answered user questions about women’s health. You can read the full thread here, and here’s a preview for you:
“Hi there. I am mid forties and find it's generally harder to maintain a healthy weight than when I was younger. For my height and weight (5ft 4, 9 stone) I eat between 1700-1900 calories per day to maintain. My question is does it make a difference if I follow a low carb diet? Or is it better to have a balance? Thanks!” Eurotrotter
Hira’s response: