The relentless promotion of trans-trans-trans-trans-trans everywhere represents a huge effort to mainstream what is still only a tiny proportion of the population but "predicted" to increase exponentially (I will have to add the reference to predicted increase in another comment when I find it!)
Clever marketing - top-down is very efficient but there have been years of preparation going on behind the scenes for the "trans agenda" to have dominated everything touched by LGBTQetc.
These are well worth reading to see how big changes apparently "come out of nowhere, all of a sudden":
Diffusion of innovations
en.wikipedia.org/wiki/Diffusion_of_innovations
Technology adoption life cycle
en.wikipedia.org/wiki/Technology_adoption_life_cycle
Technology Evangelists, Skeptics, and Those in the Middle
larrycuban.wordpress.com/2015/11/12/technology-evangelists-skeptics-and-those-in-the-middle/
Technology, innovation and management
www.open.edu/openlearn/ocw/mod/oucontent/view.php?id=27445&printable=1
Tools to analyze weak signals
www.nicolasnova.net/pasta-and-vinegar/2009/05/17/tools-to-analyze-weak-signals
Entertainment-Education
en.wikipedia.org/wiki/Entertainment-Education
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I was reminded to post this by the thread "Munroe - Childline 's first LGBT+ campaigner"
www.mumsnet.com/Talk/womens_rights/3605120-Munroe-Childline-s-first-LGBT-campaigner
In which @ChattyLion noted:
Just look at their homepage and you will find their info on this. First box shown under ‘ADVICE RIGHT NOW’ is ‘gender identity’. Above ‘physical abuse’, ‘FGM’ and ‘Confidence building’.
This is the homepage link:
www.childline.org.uk/
www.mumsnet.com/Talk/womens_rights/3605120-Munroe-Childline-s-first-LGBT-campaigner?msgid=87603493