Hot on the heels of the Fawcett survey, the Women and Equalities Department announced today (17/05/19) that it would commissioning research into Body Image and gender stereotyping.
I was already getting a funny feeling about the drivers behind the Fawcett survey and today's announcement makes me even more suspicious about the ubiquity of 'gender stereotyping' in the public domain.
While completing the Fawcett survey, I got the feeling that there was a ready-made, quick win, unthreatening range of measures that was looking for a problem to solve.
The measures would require the Women and Equalities Department to bring together stakeholders, manufacturers and retailers of children's films, games, toy, clothes and shoes, to improve choice. .
Easy peasy quick wins, with some positive outcomes for government and businesses. Hurrah
Fair enough and good luck to you, Fawcett and W&E Department - but don't pretend that tackling 'gender stereotyping' in consumer goods is the reason why there is misogyny, violence against women, or sexist structures preventing women's participation in various walks of life.
Anyone else getting the feeling that the inclusive notion of 'gender stereotyping' is being viewed as a simplisitic silver bullet to tackle all our woes?