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Freelance Copywriting - how much to charge?

6 replies

tkband3 · 09/05/2010 13:21

I have been asked to write some copy for a charity, for use as advertorials and placed press pieces in local newspapers and other relevant publications. I've not done any freelance copywriting before, so need to know how much is a reasonable amount to charge. Is it flexible, depending on number of words and the type of piece written?

Any information most gratefully received .

OP posts:
tkband3 · 09/05/2010 18:57

hopeful bump

OP posts:
Questa · 10/05/2010 20:46

£150 a day? I've done a teeny bit of freelance copywriting - think I charged about £50 for a press-release. From my limited experience clients want to have a good idea of what your work is likely to cost them, so you need to think about how long the work will take you and multiply it by a rough hourly rate. I have vague notions that proofreaders charge about £8-10 per hour, copywriters around £15.

There are loads of books on setting up a freelance copywriting business on Amazon btw!

HTH

AgentProvocateur · 10/05/2010 20:52

I am an on-off freelance copywriter, and I charge about £25 an hour for commercial organisations and less for charities. Although, I usually calculate me hours and give a price per project.

And, TBH, I'm more off than on at the moment, so it could be that I'm being undercut due to the current economic climate.

Questa · 10/05/2010 21:14

£25 p/h sounds healthier than my suggestion, AP! I calculated a rough hourly rate for my salaried job and charged the same. I have no real experience though.

BTW, do you enjoy it, AP? The few gigs I've secured haven't sat easily with me (promoting companies or messages I don't really believe in - making organisations sound more established than they are to secure funding etc). I wonder if that's my inexperience in securing the right work, though.

AgentProvocateur · 10/05/2010 22:41

I do enjoy it, but I mostly do commercial companies - hotels, festivals etc. The charity work is usually web content. I don't do funding applications. I hate them with a passion.

I also work three days a week, so I'm in the fortunate position of being able to pick and choose what I do. In an ideal world, I'd do more work through advertising/design agencies and less for direct clients.

It's really tough when you have to do something you're uncomfortable with. I had to do some dodgy timeshare work once, and it stressed me out.

tkband3 · 12/05/2010 17:48

Sorry, haven't checked back for a few days. Thanks for the information .

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