Working in marketing... so what's new?

[georgiemum]

I have been out of the market for almost 5 years now and am looking to get back in the saddle.

When I was working it was Quark, Photoshop, Ilustrator, Front Page, MS Project, etc now I am seeing In Design (???).

Can anyone please give me a quick update on trends and skills that are current so that I can see what I need to get up to speed on.

buuuump!

also - anyone know about the latest content management packages?

God, I know. I remember doing artwork on bromides with film - I used to love colouring them in. Very therapeutic!

I also remember when floppy discs were floppy.

I can't believe I am such a fossil - I used to be shit-hot on packages - now I just get my 4.5 year old to programme the video!

I last worked in marketing 15 years ago (so a dinosaur!) and it was cromalin colour proofs with overlays to mark up. And I remember typesetters actually using individual letters and blocks!

But we also had open expense accounts and went for lots and lots of boozy lunches.

The good old days.

Printers lunches = week-long hangover

We should set up an agency... 'Dinosaurs R Us'

Real artwork with bromides and letraset. Fiddly rules, pica ens and ems, linespace rulers, real fonts... getting your hands dirty, chopping lumps out of your fingers with a scalpel and getting lungfulls of spray mount. Those were the days!

Soooo... this is the sum of our investigation...

The good old days were good (although hazardous to your health)
Too many new fangled things

Ahh cromalins! Did anyone else cut out coloured gels to stick on to make slides?

Yes package du jour seems to be InDesign

I used to fight with our ad agency every month. £100 for a bloody cromalin indeed.

We had a piece of plastic that fitted onto our scanner that supposedly made 35mm slides into overheads. What a piece of junk!

Hi - have been through the bromides and cromalins and have now progressed to working with CS3 (Adobe Creative Suite 3) which (I think) is the latest graphics package and includes photoshop and illustrator! Amazing what a bit of airbrushing can do!!