I'm having a bit of a wobble at the moment. I started my little business as something to keep my mind occupied, my hand in and to earn a bit of cash. It grew fast and it became all consuming. The challenge I have is that as a PR person, I sell my time. And I only have a finite amount of time to sell. So to grow, I need to outsource work to freelancers as I'm not in a position to hire staff.
But I'm finding this even harder. I find I end up still having to follow up loads of lose ends and try to manage the process. I've got too many clients who aren't paying enough. I should instead have a few clients who pay more. But none of them have big budgets.
I've read the book eMyths and I know that I need to work ON my business instead of IN my business, but I just can't see how I can get out of this spiral. I could make a loss, hire something and pay them and spend my efforts trying to grow properly. But that would change the whole dynamic of me just working at home. It would add a huge layer of responsibility and complexity. And I think would give me far less freedom than I currently have.
Part of me wants to start turning away any business, just keep a few of my existing clients and scale the whole thing back, but it feels so counter-intuitive.
Part of the problem is also that I don't really 100% love what I do. I mean it's PR. I'm not the quintissential PR luvvy darling. I don't like trying to sell a story to a journalist if I genuinely don't think they're going to be interested. And if I decide to go big, I need to be more passionate about it so that I can inspire my staff - surely??
Sorry. long ramble but I just feel like a hamster on a wheel right now and want to jump off.