Any freelance Marketing and PR folk here who can help?

[TheWorldIsYaLobster]

Hi all. Posting for my best mate. She's recently been asked to market a local music festival taking place next year.

TLDR at bottom.

My friend is a local newspaper journalist turned freelancer who offers mainly copywriting, PR and social media management as her services.

A couple of her clients have gone bust, which has impacted her finances And massively dented her confidence.

Back in the day, she worked for national music magazines and a potential client has approached her to manage the marketing of a local music festival. This would cover PR, socials, blogs, radio, local news outlets, blogs, email marketing copy etc.

Long story short. She doesn't know what rate to propose for this. Also no idea if to charge a day rate, per piece of content produced or an overall project fee / retainer.

She doesn't want to price herself out of the market, but equally doesn't want to end up working for minimum wage once the work versus hours pans out.

Anyone able to help with this? Uts

TLDR - What's an acceptable / the going rate for a Marketing and PR Freelancer to charge to market a festival over next ten months? Covering all obvious channels.

She needs to have a meeting with the organiser first to determine exactly what it is that they want. Otherwise this is ripe for expectations on both sides being over or underestimated. There should, at the very least, be a brief for her to get to grips with the nuts and bolts of what they want, but following that a meeting to go through and flesh out the details of the brief before any fee is discussed/debated. Have I explained that properly as I have massive headache coming on, sorry if not!

Thanks so much for your reply. She has spoken to the festival organiser, but it was very casual on his part, he knew of her history and expertise through the grapevine. Said he felt festival could be better marketed than previously, better utilising current channels and asked if she'd like to work with hin to send a proposal for what she can do and for how much.

Oh ok, so he kind of wants a menu of options. Can she develop a granular pick and choose list for him? Alternatively drop me a DM and I can give you my email address and she can drop me a line and I can give more detail about how to handle this. I’m currently contracted but was freelance for almost a decade - and not that long ago - and happy to help.