My mind was blown recently when friends mentioned that I should always contact a prospective employer for an informal chat if I'm putting in a job application. They said this was as much about me interviewing the prospective employer to see if it's the right fit for me. This is a totally alien idea to me!
I'm changing careers from a very... idiosyncratic... sector where I'd been in the same job for 15 years. Jobs are unbelievably scarce in that sector (hence career changing) and this breeds the self-belief that you should be very grateful for any job you can get and they're doing you a massive favour by employing you. But my friends were saying I should be approaching job applications (in my desired new field) with an 'I've got loads to offer and you'd be lucky to have me' (albeit not in an arrogant way) attitude.
So, do you do the pre-application contact? If so, what on earth do you ask them about? The ads for the roles I'm applying for are comprehensive, so I don't really have any questions... If you're an employer, what sort of things come across well in a pre-application chat?