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How to go from HEO to SEO civil service

9 replies

Mamabear256 · 21/06/2025 21:54

Evening all

I have an interview in a couple of weeks for a project type SEO role. I am currently a HEO. I’m struggling to figure out what I need to do different in my examples / interview to be successful? The behaviours for HEO and SEO are the exact same so how do I know classes as an SEO example?

Does anyone have any experience or wisdom they could share please 🙏🏼

TIA!

OP posts:
Stolenyouth · 21/06/2025 22:01

I’ve done interviewing for both those grades and honestly the calibre of candidates can be the same sometimes. Just that generally people going for an SEO role will have more examples of leadership and people management.
Not helpful I know but it all depends. I’ve had superb people interview for sought after HEO roles with interesting work or AHW allowances and mediocre people get though an SEO campaign that has very few applicants.
In general though when people have failed to get a promotion I would say it’s on the people stuff. Leading a team, making decisions and not just following process. Being proactive.
What is the role? Is it more technical or general management? What’s the usual grade split? Some places have SOs in charge of massive responsibilities and some have them doing basic admin.

Mamabear256 · 22/06/2025 06:26

Stolenyouth · 21/06/2025 22:01

I’ve done interviewing for both those grades and honestly the calibre of candidates can be the same sometimes. Just that generally people going for an SEO role will have more examples of leadership and people management.
Not helpful I know but it all depends. I’ve had superb people interview for sought after HEO roles with interesting work or AHW allowances and mediocre people get though an SEO campaign that has very few applicants.
In general though when people have failed to get a promotion I would say it’s on the people stuff. Leading a team, making decisions and not just following process. Being proactive.
What is the role? Is it more technical or general management? What’s the usual grade split? Some places have SOs in charge of massive responsibilities and some have them doing basic admin.

Thank you for this. So it’s more of a general role rather than technical. I’m not sure what you mean by what is the usual split?

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Optimustime · 22/06/2025 06:33

Practice all the answers verbally, put loud. It really helps hone your answers. Make sure your answers are hitting all the indicators you need to.

Also if you can speak to someone on the hiring team. What are they actually looking for? That helps a lot.

tykeraiconsultation · 31/08/2025 11:21

If you’re in the UK Civil Service and want to move from HEO (Higher Executive Officer) to SEO (Senior Executive Officer), here’s the simple path:

  1. Demonstrate leadership – SEOs manage teams and projects. Start showing evidence that you can lead people, budgets, and delivery.
  2. Master the Success Profiles – Civil Service recruitment uses behaviours (like Leadership, Seeing the Big Picture, Delivering at Pace). Tailor your examples to these.
  3. Seek stretch opportunities – Take on SEO-level tasks, deputise for managers, or lead cross-department initiatives.
  4. Prepare for board interviews – Strong, structured STAR examples at the SEO level are key.
From experience, those who don’t prepare targeted examples often stay stuck at HEO. The step up is less about technical skill, more about proving strategic leadership.
medievalpenny · 31/08/2025 21:18

Is that a ChatGPT answer?

Hairymunter · 07/10/2025 17:33

I agree with stronger leadership, also the higher up the grades you go the greater impact you need. Either monetary or people affected. By SEO you need to have saved money, led a team with several stakeholders or changed guidance for example.

Civilservant · 27/10/2025 06:38

What are the areas to be covered at interview?

would identify your best achievements and experience for the particular areas, prepare STAR type responses (300 words or so) and think about likely Qs

Agree with PP about practicing aloud.

Recommend things like the Interview Skills Clinic on YouTube. There are lots of snippets focused on Civil Service interviews

You can show ‘higher level’ skills such as leading or influencing people without being a line manager, eg on a piece of work.

Avoid focusing on ‘processy’ things or describing lots of details about what you did sequentially.

Mamabear256 · 27/10/2025 06:51

Thanks guys - just to update I got the job and started mid August 😁

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JuliasCess · 29/04/2026 14:24

I found it helped to focus on giving clear examples of decisions I’d made at HEO level that showed wider thinking, not just delivery. Anything about risk, pace, or influencing senior folk usually lands well. I also reminded myself that stepping up is about confidence as much as competence. Oddly enough, practising interview stories was easier once I’d used link building services for a side project, because it got me thinking in a more strategic way about impact.

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